How to organize UX / IA research and deliverables into a document that becomes the framework for decision making throughout the project.

1. UX / IA STRATEGY
UX / IA STRATEGY
The Setup For Success

2. UX / IA STRATEGY
The UX / IA Strategist
What is a UX / IA Strategist?
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3. Client General
Contractor
Execution
Team
Architect
PLANS,
STRATEGIES,
BLUEPRINTS
UX STRATEGY | UX STRATEGIST
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4. Design / Dev
Company
Content
Dev
Creative
UX / UI
STRATEGIES,
USERS, PRIORITIES,
REQUIREMENTS
UX STRATEGY | THE UX STRATEGIST
UX / IA
Strategist
Client &
Research
Teams
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5. The Digital Landscape is Evolving
Online Brochures
Online Products
User Centered Brand Experiences
Throughout the Digital Ecosystem
Why is UX / IA Strategy Becoming so Important?
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6. Challenge: How does a strategist
communicate research and
recommendations to clients and
team members?
UX / IA STRATEGY
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7. The UX / IA Brief
Intelligent Organization of
Research & Discovery
Building the Perfect Brief
UX / IA STRATEGY
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8. Research
Do Your Homework
UX / IA STRATEGY
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9. Interview & Validate
UX / IA STRATEGY
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Discovery

10. UX / IA Audit
Great way to start the discussion
UX / IA STRATEGY
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11. The UX / IA Brief Components
What goes in
UX / IA STRATEGY
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12. Where does UX Strategy fit in?Audience Personas
Not Optional in UCD
UX / IA STRATEGY
So who are we building for?
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13. User Objectives & Needs
Drivers for Content & Functionality
UX / IA STRATEGY
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What do they want and what do they need in
order to get it?

14. Business Objectives
Why are we doing this?
UX / IA STRATEGY
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15. User Journeys
How will users interact with your product?
UX / IA STRATEGY
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16. Success Factors
How will we know if it’s successful?
UX / IA STRATEGY
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17. Where does UX Strategy fit in?Competitive Analysis
What is the competition doing?
Not doing?
UX / IA STRATEGY
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18. Integration into the Digital Ecosystem
Playing nicely with others
UX / IA STRATEGY
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19. Where does UX Strategy fit in?User Testing
Validate Assumptions About Existing UX & IA
UX / IA STRATEGY
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20. Content Inventory
How will content be handled and created?
UX / IA STRATEGY
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21. Where does UX Strategy fit in?Site Mapping
Content hierarchy
UX / IA STRATEGY
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22. Other UX Brief Considerations
PRIORITIZATION
UX / IA STRATEGY
Opinions are Easy; Decisions are Tough
Everyone Benefits
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23. Why?
Decision Making Framework
UX / IA STRATEGY
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24. When?
Every time
UX / IA STRATEGY
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25. How?
UX / IA Brief
UX / IA STRATEGY
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26. Thank You
UX / IA STRATEGY
deanrizzuto@integer.com
@deanrizzuto
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