It's a presentation on the difference between Traditional Media and New Media. The advent of new media has arisen the question of the new mode of propaganda.

1. Traditional Media Literacy
Vs
New Media Literacy

2. i. Introduction
ii. Defining the line between Literacy and Illiteracy
iii. What is Traditional Media?
iv. Traditional Media literacy
v. What is New Media?
vi. What is New Media Literacy
vii. New Media Literacy
Vii. Survey
CONTENT
 Newspaper
 Radio
 Television
 Advertising
 Internet.org
 App Permission
 Malware
 Social Media
 Propaganda
 Advertising

3. Media literacy is the ability to access, analyze, evaluate, and create media.
Media literate youth and adults are better able to understand the complex
messages we receive from television, radio, Internet, newspapers, magazines,
books, billboards, video games, music, and all other forms of media.
With this presentation it is tried to access the ability of understanding of
audiences regarding the contents available in different media.
INTRODUCTION

4. EVOLUTION OF MEDIA

5. The line between Literacy and Illiteracy is
very thin. We have drawn the line assessing
the audience understanding of media and
how far audience can evaluate the hidden
agenda or how far audience is aware of the
scams and frauds.
DEFINING THE LINE BETWEEN
LITERACY AND ILLITERACY

6. What is Traditional Media?
 Any form of mass communication available before the
advent of digital media. This includes television, radio,
newspapers, books, and magazines.
TRADITIONAL MEDIA

7. Newspaper
TRADITIONAL MEDIA LITERACY
First Newspaper appeared around 59 BC named Acta Diurna' in Rome . From the past
to present Newspaper has vital role in informing people. But it is also seen that
newspaper also sometimes uses propaganda to play it’s own game.
For Example:
The Spanish–American War (April–August 1898) is considered to be both a turning point
in the history of propaganda and the beginning of the practice of yellow journalism.

8. IMAGES

9. Radio
TRADITIONAL MEDIA LITERACY
Radio was extensively used during the time of World War-I and World War-II. Not
only the Axis Powers but also Allied Force used Radio to mobilize people towards
their ideology.

10. Axis Sally (Mildred Gillars)
She is one of the most prominent radio personalities with “Home Sweet
Home”, a propaganda show directed at American troops. Axis Sally spoke in a
friendly, conversational tone, but her goal was to unsettle her listeners. One of
her favorite tactics was to mention the soldiers’ wives and girlfriends and then
muse about whether the women would remain faithful, “especially if you boys
get all mutilated and do not return in one piece.”
TRADITIONAL MEDIA LITERACY

11. Television
TRADITIONAL MEDIA LITERACY
Television has got a very powerful influence on people as it provides both visual and audio
medium. It has more capacity to grab the attention of the audience as it is very persuasive
in nature in comparison to its other counterparts.
For Example
Propaganda was more extensively used in schools where educational videos produced by
the American federal government’s Civil Defense department where shown in the event of a
nuclear attack.

12. IMAGE

13. Advertising
TRADITIONAL MEDIA LITERACY
Advertising is one of the most effective medium which have been used to manipulate
people to drive them.
For example to recruit youth USA used to make attractive and manipulating posters. In the
recent times government and commercial organizations have been making influential
advertises to attract audiences towards it

14. IMAGES

16.  New Media means products and services delivering information or
entertainment using computers or the internet, and not by traditional
methods such as television and newspapers.
 Common examples are :
WHAT IS NEW MEDIA?

17. ONLINE NEWSPAPERS

18. SOCIAL MEDIA

19. VIDEO GAMES

20.  What is NEW MEDIA LITERACY?
 In simple terms, it refers to an individual’s ability to use new media tools to
read, write, compute, solve problems etc.
 New media literacy means how much we are equipped with the knowledge
of internet and it’s content builders interest and how they are injecting
information to it’s consumers.
 It also means being able to differentiate between which information is a
fraud or genuine.
NEW MEDIA LITERACY

21. How Much Do we Know about new media?
Its been nearly 3 decades since the emergence of the new media but do we
really know the new media and the need of new media literacy?
Its been generations now that we are using traditional media like radio,
television etc but the new media is comparatively newer for us.
NEW MEDIA LITERACY

22. NEW MEDIA LITERACY
Internet.org

23. NEW MEDIA LITERACY
App Permission

24. MALWARE

25. SOCIAL MEDIA

26. SOCIAL MEDIA

27. PROPAGANDA

28. ADVERTISING

29. Survey.pdf
SURVEY
This survey was conducted among 32 students from different departments of Tezpur University.
Response.pdf
It is observed that

30.  https://medialiteracyproject.org/learn/media-literacy/
 www.sciencedirect.com/science/article/pii/S0360131515000494
 www.iiisci.org/journal/CV$/sci/pdfs/OL508KR.pdf
 www.historynet.com/mildred-elizabeth-sisk-american-born-axis-sally.htm
REFERENCES

31.  Debashis Pratim Sarma MCM16005
 Pranati Sinha MCM16008
 Rahul Sinha MCM16013
 Pritesh Gupta MCM16016
 Toka V MCM16028
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