Trying to figure out how to make your About page Compelling and Engaging? Follow these simple hints and tips from Motivating Mum

1. REVAMP YOUR
ABOUT PAGE
FOR
INCREASED
CREDIBILITY &
PROMOTION

2. ABOUT YOUR ‘ABOUT’ PAGE
• What to include on your ‘About’ page
• Who you are
• What the site is about
• Learn if there is a real person or company behind the scenes
• Find contact information
• And basically see if your personality and philosophy is in line with theirs
• Does your ‘About’ page attract your ideal client?

3. THE REAL PURPOSE OF YOUR
‘ABOUT’ PAGE
• Your client wants to know what can you do for THEM
• It needs to encourage visitors to read more, contact you & hopefully
make a purchase

4. ADD TO YOUR NAVIGATION
• You don’t have to use ‘About’ as the page headline
• Be creative…entice clients to want to read more

5. TELL YOUR STORY
• Melissa Ingold’s story appeals to frustrated entrepreneurs because she gives
them hope

6. LET YOUR PERSONALITY SHINE
• Avoid ‘dry’ copy & sales-driven bullet points
• Be friendly. Be enthusiastic. Be who you are!

7. TELL A COMPELLING STORY
• Your ‘voice’ should be apparent immediately
• Stories are instantly engaging
• Your story must resonate with your ideal client
– She needs to see herself in you
– She needs to see the possibilities for herself
What does YOUR ‘About’ page say about you?

8. ADD PHOTOS TO YOUR ‘ABOUT’
PAGE
• Marie Forleo shows what type of business coach she is through her use of
pictures

9. ADD PHOTOS TO YOUR ‘ABOUT’
PAGE
• Carefully select your photos
– They should NOT be an afterthought!
• Photos should enhance your story & attract a specific
client
• Think about the image you want to convey to your reader

10. TYPES OF PHOTOS
• Professional headshots
• Gives a solid business look to your page
• Choose a photographer who can capture your personality & style
• Ask to see their portfolio, talk to past clients, read their
testimonials
• Choose someone whose style matches your business & image
• Can be expensive

11. TYPES OF PHOTOS
• Snapshots
• Family snapshots, vacation photos or selfies can work
• Avoid bright sunlight
• Smile & make eye contact with the camera
• If others are in the photo, you may need a model release
• Keep it recent
• Your face should be in focus
• What’s going on in the background?

12. USING VIDEO
• Creates an instant connection
• Makes readers feel as if they have met you in person
• Clearly conveys tone of voice & body language
• Is interactive & engaging
• Solidifies your brand

13. USING VIDEO
• Keep it short – less than 3 minutes
• Keep it relevant – how can you help your
customer
• Be entertaining – let your personality shine
• Produce this video with the best quality you can
afford
• Natural lighting is best
• Use a lapel mic instead of your computer’s built in mic

14. GO BEYOND THE BASICS
• Consider adding:
• Opt in forms
• Contact info
• Testimonials
• Links to related content
• Things to buy
• Upcoming speaking engagements

15. OPT IN FORMS
• Make it flow naturally from the copy on your ‘About’ page
• Make it a no-brainer that people should sign up

16. OPT IN FORMS
• Marie Forleo tells about what she offers her readers & follows up with a nice,
bold call to action

17. CONTACT INFORMATION
• Yes, you should have a contact page
• But you don’t want your readers to work too hard to reach you
• Don’t let them click away from your site
• Include:
• Email
• Social media links
• A phone number
• A way to book an appointment with you

18. LINKS TO OTHER PAGES OR
POSTS
• No page on your site should be a ‘dead end’
• Always give the reader something else to read
• Don’t rely on them clicking the ‘back’ button… they can just as easily
click off your site
• Other things your reader might enjoy:
• Most popular blog posts
• Your podcast
• Best selling products or coaching packages
• Your resources page

19. NEVER MISS AN OPPORTUNITY
• Promote yourself!
• Tell the world if you’ve been featured in a magazine or on
television
• Include upcoming speaking engagements on your ‘About’
page (a MUST if you’re a speaker)
• Make it easy for visitors to find the info they need

20. EXAMPLE: MARITZA PARRA

21. LESS IS MORE
• Yes, there’s a lot of info to include on your ‘About’ page…
but don’t write an epic novel!
• What does your ideal reader want from your About page?
• What do you want your ideal reader to know about you?

22. FOR MORE INFORMATION…
• Please sign up for A Daily Dose of Motivation,
for small business tips and tricks delivered to
your inbox daily
• Check out Motivating Mum Facebook page
– please leave a link there to your new
About page