Perceptual Mapping of Airlines (using survey)

1. AIRLINES
Submitted ByAbhishek Sharma (12PGP057)
Ankita Kothari (12PGP062)
Deboleena Panja (12PGP069)
Mahesh Nath Sahu (12PGP080)
Monika Thalla (12PGP101)
1/15/2014
Indian Institute of Management Raipur
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2. Factors Under Consideration
 Price
 Service
 Timings (Availability)
 Catering (Free On-Board Meals)
 Cabin Crew
 Hospitality
 Seats’ Comfort
 Promotional Offers
 Brand
 Connectivity
1/15/2014
Indian Institute of Management Raipur
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3. Sample Response - Factors
 Price

 Service

 Timings (Availability)

 Catering (Free On-Board Meals)

 Cabin Crew

 Hospitality

 Seats’ Comfort

 Promotional Offers

 Brand

 Connectivity

1/15/2014
Indian Institute of Management Raipur
43
17
36
11
12
4
2
6
10
12
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4. Brands Under Consideration
 Air India
 Indigo Airlines
 Jet Airways
 Kingfisher Airlines
 Spice Jet
 Go Air
1/15/2014
Indian Institute of Management Raipur
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5. Likert’s Scale
Too Expensive Expensive Value For Money Low Price Lowest Price
• PRICE
Most Convenient Convenient OK Inconvenient Very Inconvenient
• TIMINGS
1/15/2014
Indian Institute of Management Raipur
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6. Likert’s Scale - Brands
 PRICE
 TIMINGS
1/15/2014
Indian Institute of Management Raipur
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7. PERCEPTUAL MAP
1/15/2014
Indian Institute of Management Raipur
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8. THANK YOU !
1/15/2014
Indian Institute of Management Raipur
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