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Theory & Strategy for Community Building

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deb schultz
deb schultz

A set of theories and exercises on Community Building developed for a workshop I gave at the Community 2.0 conference in Las Vegas.

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Theory & strategy for community building Deborah Schultz www.deborahschultz.com “ technology changes, humans don’t”
Welcome Introductions Expectations Outline of the day
What Community What does community mean to you? An Exercise
What did we learn? Community Building
Important Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The birth of a community ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Studies A critical analyses of existing communities Exercise II
Community Types - Broad ,[object Object],[object Object],[object Object],[object Object]
Three questions ,[object Object],[object Object],[object Object]
Choose a Site to “Read” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s get strategic What would you do? Exercise III
Answer these questions ,[object Object],[object Object],[object Object],[object Object]
Three important rules ,[object Object],[object Object],[object Object],You are now a partner and catalyst
Elements of Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],This is not about technology
Things to Think About ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Inspiration & “gut check” reading Cluetrain Manifesto Seth Godin Citizen Marketers The Wisdom of Crowds The Starfish and the Spider Made to Stick Doc Searls, David Weinberger, Chris Locke Pick one Jackie Huba/Ben McConell James Suriowiecki Ori Brofman & Rod Beckstrom Chip & Dan Heath
Thanks for participating ,[object Object],[object Object],[object Object],[object Object]

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Theory & Strategy for Community Building

  • 1. Theory & strategy for community building Deborah Schultz www.deborahschultz.com “ technology changes, humans don’t”
  • 3. What Community What does community mean to you? An Exercise
  • 4. What did we learn? Community Building
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  • 8. Case Studies A critical analyses of existing communities Exercise II
  • 9.
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  • 13. Let’s get strategic What would you do? Exercise III
  • 14.
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  • 18. Inspiration & “gut check” reading Cluetrain Manifesto Seth Godin Citizen Marketers The Wisdom of Crowds The Starfish and the Spider Made to Stick Doc Searls, David Weinberger, Chris Locke Pick one Jackie Huba/Ben McConell James Suriowiecki Ori Brofman & Rod Beckstrom Chip & Dan Heath
  • 19.