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Information Architecture - Tasks & Tools for Web Designers

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Dennis Deacon
Dennis Deacon

We may not realize we're doing it, but Information Architecture is being performed transparently as part of our web projects.This presentation highlights the key aspects of this trade and provides some best practices.

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Information Architecture Tasks & Tools for improving your web design
What is Information Architecture (IA)? ,[object Object],[object Object]
Tonight, let’s use this definition… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who am I to talk?
You are all Information Architects!
As web designers, you may wear many hats…. Bookkeeper Designer Coder Salesperson Information Architect Web Strategist Business Person Usability Consultant Client Liaison
IA consists of… ,[object Object],[object Object],[object Object],[object Object]
IA consists of… (con’t) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
User behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Success factors ,[object Object],[object Object],[object Object],[object Object]
Politics (Client or organization) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Website organization & structure ,[object Object],[object Object]
Web Site Structures ,[object Object],[object Object],[object Object],[object Object]
Narrow and deep ,[object Object],[object Object],[object Object],[object Object]
Broad and shallow ,[object Object],[object Object],[object Object],[object Object]
Which is best? ,[object Object],[object Object],[object Object],[object Object]
Methods of organizing information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Alphabetical ,[object Object],[object Object],People Aaron, Peter Belweather, Tom Cone, David Deacon, Dennis Earley, Robert Franks, Herman Guest, Sandy Restaurants Applebees Big Bowl Carson’s Di Piero‘s El Famous Burrito Famous Dave’s
Attributes/facets ,[object Object],[object Object],[object Object]
By format ,[object Object],[object Object],[object Object],[object Object]
By topic ,[object Object],[object Object]
By type of task
Chronological ,[object Object],[object Object]
Segmentation by target audience ,[object Object]
Spatial/relational/geographical
Social/classified by users ,[object Object],[object Object],[object Object]
Labeling & identifiers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Card Sorting ,[object Object]
Card Sorting ,[object Object],[object Object],[object Object]
Card Sorting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Card Sorting ,[object Object],[object Object],[object Object],[object Object],[object Object]
It’s Your Turn, Your Record Store Alicia Keys Kayne West Mills Brothers AC/DC Journey Jonas Brothers Chicago James Taylor Tom Jones Frank Sinatra Paula Abdul Pet Shop Boys Barbara Streisand Bee Gees Tupac Count Basie Lionel Hampton Slide Hampton Maynard Ferguson Kenny Rogers Carrie Underwood Andre Bocelli Teddy Pendergrass Lionel Richie Mantovani Ahmad Jamal Art Blakey Buddy Rich Louis Bellson Aerosmith Ray Charles Al Green The Temptations Celine Dion The Boston Pops Barry Manilow The Beatles BeBe Winans Billy Joel Black Eye Peas Blood, Sweat & Tears Boz Scaggs Bruce Hornsby Bruce Hornsby Christopher Cross Leonard Bernstein Yo-Yo Ma Creed Dan Fogelberg Van Halen Dean Martin Louis Prima Jay-Z Nelly Notorious B.I.G. Toby Keith Britney Spears Michael Jackson Beyonce Electric Light Orchestra
Navigation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IA & Navigation should support the goals ,[object Object],[object Object],[object Object]
IA & Navigation should support the goals
The good, bad & ugly of navigation
The Good ,[object Object],[object Object]
The Good ,[object Object],[object Object],[object Object]
The Good ,[object Object]
The Good ,[object Object],[object Object]
The Bad ,[object Object]
The Bad ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Bad
The Downright Ugly ,[object Object]
The Downright Ugly ,[object Object]
The Downright Ugly ,[object Object]
The Downright Ugly ,[object Object]
Links ,[object Object],[object Object],[object Object],[object Object],[object Object]
Links ,[object Object],After Apples Canned Peas Catfish Chicken Legs English Muffins Garlic Ground Beef Milk Oranges Peaches Potato Chips Tea Produce Apples Oranges Garlic Peaches Meat Catfish Chicken Legs Ground Beef Beverages Milk Tea Grocery Canned Peas English Muffins Potato Chips
In-Line Links ,[object Object],[object Object],[object Object],[object Object],[object Object],Citrus is a common term and genus of flowering plants in the family Rutaceae , originating in tropical and subtropical southeast regions of the world. The Latin word citrus was borrowed from ancient Greek kedros "cedar, juniper" probably through Etruscan . The Romans applied the word to several different trees with fragrant foliage or wood (compare the completely unrelated cedars ) [1] . The taxonomy and systematics of the genus are complex and the precise number of natural species is unclear, as many of the named species are clonally propagated hybrids , and there is genetic evidence that even some wild, true-breeding species are of hybrid origin [2] . Cultivated Citrus may be derived from as few as four ancestral species. Natural and cultivated origin hybrids include commercially important fruit such as the oranges , grapefruit , lemons , some limes , and some tangerines .
Action elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Action Elements ,[object Object],[object Object],[object Object],[object Object]
Action elements ,[object Object],Effective/Great
The ROI? ,[object Object],[object Object],Return on investment: $300,000,000 Email Address: Password: Login Login Register Forgot Password Email Address: Password: Login Login Continue Forgot Password
IA Review Checklist - Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IA Review Checklist - Coverage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IA Review Checklist - Tasks ,[object Object],[object Object],[object Object]
IA Review Checklist - Organization ,[object Object],[object Object],[object Object],[object Object],[object Object]
IA Review Checklist - Categories ,[object Object],[object Object],[object Object]
IA Review Checklist - Orientation and Labeling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IA Review Checklist - Links ,[object Object],[object Object],[object Object],[object Object]
IA Review Checklist - Navigation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IA Review Checklist - Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object]
Resources (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object]

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Information Architecture - Tasks & Tools for Web Designers

  • 1. Information Architecture Tasks & Tools for improving your web design
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  • 4. Who am I to talk?
  • 5. You are all Information Architects!
  • 6. As web designers, you may wear many hats…. Bookkeeper Designer Coder Salesperson Information Architect Web Strategist Business Person Usability Consultant Client Liaison
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  • 22. By type of task
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  • 32. It’s Your Turn, Your Record Store Alicia Keys Kayne West Mills Brothers AC/DC Journey Jonas Brothers Chicago James Taylor Tom Jones Frank Sinatra Paula Abdul Pet Shop Boys Barbara Streisand Bee Gees Tupac Count Basie Lionel Hampton Slide Hampton Maynard Ferguson Kenny Rogers Carrie Underwood Andre Bocelli Teddy Pendergrass Lionel Richie Mantovani Ahmad Jamal Art Blakey Buddy Rich Louis Bellson Aerosmith Ray Charles Al Green The Temptations Celine Dion The Boston Pops Barry Manilow The Beatles BeBe Winans Billy Joel Black Eye Peas Blood, Sweat & Tears Boz Scaggs Bruce Hornsby Bruce Hornsby Christopher Cross Leonard Bernstein Yo-Yo Ma Creed Dan Fogelberg Van Halen Dean Martin Louis Prima Jay-Z Nelly Notorious B.I.G. Toby Keith Britney Spears Michael Jackson Beyonce Electric Light Orchestra
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  • 35. IA & Navigation should support the goals
  • 36. The good, bad & ugly of navigation
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