Mobile Retail Share in Indonesia,

1. MEDIA ADSPEND
INDONESIA MARKET

2. WHY INDONESIA IS
POTENTIAL MARKET ?

3. Indonesia and Japan are the top Asian
countries in a list of 20 international
markets with the largest mobile ad
impressions during the second quarter
of 2012.
http://www.zdnet.com/indonesia-japan-lead-asia-in-mobile-ad-impressions-7000001201/

4. Indonesia Ads Impression
16,767,841,750
© 2012 BuzzCity. All Rights Reserved

5. Indonesia is forecast to
approach the $10 billion total
ad spending threshold in 2013
Source : GroupM, 2012

6. Top 10 Countries Ranked by
Total Media Ad Spending (Billions)
2012
1. US
2. Japan
3. China*
4. Germany
5. UK
6. Brazil
7. France
8. Australia
9. Canada
10. Italy
* Excluding Hong Kong.
2016
$165.96
$47.75
$46.34
$27.82
$24.21
$18.46
$16.49
$15.03
$13.51
$13.42
1. US
2. China
3. Japan
4. Germany
5. UK
6. Brazil
7. France
8. Australia
9. Russia
10. Canada
$189.23
$74.22
$53.42
$29.44
$27.65
$27.63
$17.21
$16.73
$16.09
$15.36
Source e-marketers 2012

7. Top 10 Countries Ranked by
Digital Ad Spending (Billions)
2012
1. US
2. Japan
3. UK
4. China*
5. Germany
6. Canada
7. France
8. Australia
9. S. Korea
10. Russia
* Excluding Hong Kong.
2016
$37.08
$9.60
$8.64
$7.36
$6.75
$3.22
$3.19
$3.04
$2.50
$2.08
1. US
2. China*
3. Japan
4. UK
5. Germany
6. Canada
7. Australia
8. France
9. Brazil
10. Indonesia
$55.05
$16.48
$12.55
$12.19
$9.29
$5.24
$4.50
$4.26
$4.13
$4.02
Source e-marketers 2012

8. Smartphone Users (Millions)
2012
Worldwide 945.8M
1. China*
237.7M
2. US
115.8M
3. India
75.2M
4. Japan
35.3M
5. Brazil
34.6M
6. Russia
25.5M
7. S. Korea
24.9M
8. Indonesia
23.8M
9. UK
19.2M
10. Germany
17.7M
* Excluding Hong Kong.
2016
Worldwide 2,210.0M
1. China*
510.6M
2. US
192.4M
3. India
177.9M
4. Brazil
94.9M
5. Japan
92.0M
6. Indonesia
87.4M
7. Russia
69.9M
8. Germany
46.8M
9. Mexico
43.5M
10. UK
41.9M
Source e-marketers 2012

9. ADS SPEND FOR DIGITAL
2%
IN THE LAST 2 YEARS
http://www.bisnis.com/articles/iklan-digital-diyakini-makin-cerah-seiring-maraknya-hape

10. Indonesia’s
Mobile Shoppers
Source : Synovate, PAX Q4 2012 – Q3 2011; *Jakarta
% of Mobile Users who ordered Product or Services Via Mobile
AGE
25 to 34
23.93
35 to 44
14.95
45 to 54
10.6
55 to 64
12.94
Job Title
Top Management
21.2
Non Top Management
22.5
Monthly Househod Income
US$ <2000
16.24
US$ 2000 to <4000
20.4
US$ 4000 to <6000
17.21
US$ 6000 to <8000
3.6
US$ 8000+
32.63
Montly Personal Income
Below US$ 1000
18.43
US$ 1000 to <2000
28
US$ 2000 to <3000
28.84
US$ 3000 to <6000
29.03
US$ 6000+
39.96

11. Mobile
Users Behavior
Motivation
research for work
networking for work
education
stay in touch with friends
update my friend with my life
meet new people
promote something
entertainment
research product to buy
share my opinion
share contact
find music
finds films/ tv shows
stay up to date on news/events
research how to do things
organise my life
express myself
take on different personality
fill up spare time
to get inspired/ get ideas
play games
change others people opinion
of Users (%)
67.11
62.05
70.57
60.19
16.91
40.08
62.58
48.47
54.86
34.62
29.83
35.82
23.83
69.28
64.18
27.96
30.89
13.45
38.62
72.84
19.84
15.58

12. Indonesia’s Mobile Activities*
Applications Used in Past Months
Send/ Receive Text Messages (SMS)
Send/ Receive Multimedia Message e.g Photos & Voices (3G/MMS)
Send/ Receive Email
Access Internet Sites
Access / Subscribe to news or business Updates
Access / Subscribe to Financial Information
Find Shop / Office Locations
Search for Information on Products and Services Via Mobile
Order Products or Services Via Mobile
Personal Banking / Pay Bills via Mobile
Use Mobile Messenger
Map/ Navigation
Personal Product Ownership
Smartphone
E-Readers e.g Kindle, Ipad, Tab
Source : Synovate, PAX Q4 2012 – Q3 2011; *Jakarta
% Of Users
76.7
32.6
32.6
50.6
22.4
18.2
20.4
23.1
16.7
19.8
18.6
17.1
31.7
8.4

14. ADVERTISING INSIGHT

15. eMarketer forecasts that total media ad spending in Indonesia will increase 20% in 2012
to $8.61 billion.

16. 6
Media Ad Spends
5
4
Series 1
3
Series 2
2
Series 3
1
0
Category 1 Category 2 Category 3 Category 4

17. AdNetwork Performance
What Metric do You Use to
Evaluate Ad Network Performance?
70%
60%
50%
40%
30%
64%
61%
48%
20%
35%
33%
10%
25%
0%
CTR
CPC
Source : Online Advertising Landscape Summer 2011
CPA
Ability ti Drive Brand
Awareness
Interation Rate
Ability to Drive Brand
Favorability

18. What Are the Most Important Factors When
Choosing a Media Partner?
90%
84%
80%
70%
60%
50%
67%
67%
55%
55%
47%
40%
30%
20%
10%
0%
20%
19%
17%

19. DO MOBILE USERS TRUST
DIGITAL ADVERTISING ?

21. AND HERE THE SEA
MOBILE MARKET

22. Recommendation for Survey in APAC Market

23. SEA MARKET SHARE IN 2010 - 2011
Source SEA MMA, 2012

24. Mobile Retail Audience, 2012 in SEA

25. What About In
Indonesia ?

26. Mobile Time VS Habit

27. THANK YOU
Deden.mulyana@gmail.com
081802021199