A presentation By Deepti , Madhu , isha , Anu on LOUIS VUITTON

1. PRESENTATION By : Anu Deepti Isha Madhu

3. HISTORY - In 1854 : Louis Vuitton opened first store in Paris - In 1892 : Vuitton died and the company started selling handbags. - Headquarters : Paris , France .

4. KEY PEOPLE Louis Vuitton : Founder Bernard Arnault : President Marc Jacobs : Art Director

5. TARGET MARKET Both Men and Women Age : Ranging from young adults to Seniors 22-65 yrs old. Income : Around $5,500 or above per month

6. LVMH GROUP Louis Vuitton Givenchy Guerlain Dior Moet & Chandon Veuve Clicquot Dom Peignon

7. PRODUCTS Main products : Leather bags and wallets Handbags , luggage and cosmetic bags Time pieces Shoes Jewelry Sunglasses Belts ,scarves & Accessories

8. PRICE Never on Sale !! Premium prices Price range : - Handbags : $ 550 - $ 3700 - Wallets : $ 200 - $ 700

10. PLACES Department Stores - Macy’s New York - Bloomingdales - Saks Fifth Avenue Exclusive Distribution - Limited number of stores and retailers

11. ENDORSEMENTS Jennifer Lopez Kate Moss Uma Thurman Scarlett Johansson

14. REVENUE EARNED € 1.98 billion ( 2009 )

15. COMPETETORS Gucci Prada H&M

17. GUCCI History : Founded in 1921 by GuccioGucci in Florence,Italy Initially a Family Operated business and now owned by a french company PPR ( Pinault – Printemps – Redoute ) After WW2 : Internationally recognized as a luxury brand

18. BRANDS UNDER GUCCI GROUP Gucci BottegaVeneta Yves Saint Laurent Bedat &Co. Boucheron YSL beaute Balenciaga Stella McCartney Alexander McQueen Sergio Rossi

19. Products & Key people Clothing Watches Jewellery Shoes Leather goods Key people : Patrizio Di Marco ( President & CEO )

21. Revenue earned € 2.2 billion ( 2009 )

23. PRADA Founded in 1913 by Mario Prada Headquarters at Milan ,Italy More than 250 boutiques worldwide

24. PRODUCTS Perfumes Bags Cosmetics Sunglasses Accessories Shoes Apparels

25. KEY PEOPLE Miuccia Prada ( Head Designer ) PatriZioBertelli ( CEO )

26. REVENUE EARNED € 1.7 billion (2009 )

29. H&MHennes & Mauritz AB Founded in 1947 in Sweden by ErlingPersson Headquarters at Stockholm , Sweden

30. PRODUCTS Cosmetics Clothing

31. KEY PEOPLE Stefan Persson ( Chairman ) Karl Johan Persson ( President &CEO ) 2000 Stores in 37 different countries

32. REVENUE EARNED SEK 118.697 million ( 2009 )

34. GLOBAL MARKET POSITION LVMH : 16th GUCCI : 45th PRADA : 87th H & M : 22nd