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GETTING READY FOR THE CLOUD




                                                         Email: bdg@qburst.com | Website: www.qburst.com



US | UK | Poland | UAE | India | Singapore | Australia
Demystifying Cloud – Basics of Cloud
Computing & Salesforce.com

Vibhin Sreevalsan & Rejith Varma
February, 2013
Cloud Computing – The Next Big Trend?

"Cloud computing has a significant POTENTIAL IMPACT ON EVERY                 ASPECT OF IT
and how users access applications, information and business services.“

"Cloud computing is a MAJOR        TECHNOLOGY TREND that has permeated the
market over the last two years. It sets the stage for a new approach to IT that enables
individuals and businesses to choose how they'll acquire or deliver IT services, with reduced
emphasis on the constraints of traditional software and hardware licensing models,"
 - David Cearley, vice president and Gartner Fellow, Gartner Report



                                                             • Way to increase capacity or add
    Cloud                                                      capabilities on the fly without
                                 Evolving                      investing in new infrastructure
  Computing
                                Company IT
  Comes into                                                 • No need to build new, but
                                  Needs
    FOCUS                                                      licensing existing software
                                                             • Reduce scale up time
Transformation to Cloud

         Storage (DB)
                                         Computer
                                         Networks



                                                         On Premise
   Servers
                          Applications
                                               Servers        Computer Networks

 On Demand




                                               Storage (DB)       Applications
Predictions & News on Cloud

   Gartner says Cloud market is expected grow to $ 109 billion by
    end 2013
   According to report by IBM, nearly 3 in 4 companies use the
    cloud in some form
   Impact on Economy - Companies are estimated to save a total of
    $12.3 billion by moving to the cloud
   Forrester forecasts that the global market for cloud will grow from
    $40.7 billion in 2011 to more than $241 billion in 2020
   Deloitte is predicting cloud-based applications will replace 2.34%
    of enterprise IT spending in 2014 rising 14.49% in 2020.
   Gartner is predicting that the cloud system infrastructure (cloud
    IaaS) market to grow by 47.8% through 2015 and reach 72
   Billion in 2016
  Oracle entering to IaaS Market
Public cloud services market – Growth
Next 30 minutes

    Basics Of Cloud Computing               Salesforce.com

• What is cloud                 • Major Saas companies & Interesting
• Is it new?                      cloud applications
• On-Premise Vs On-Demand       • Salesforce – the most popular cloud
• Cloud service models            name
• Opportunities & challenges      • About the company
• Developing applications in        Salesforce.com
  the cloud                       • Offerings from Salesforce
• Cloud – Does it have a
  future?                         • How Salesforce alleviated cloud
                                    concerns and captured market
                                • Salesforce – the Social CRM
                                • Opportunities for SIs in cloud
                                  computing
                                • What QBurst does in Salesforce
What is Cloud

 Cloud computing is the use of computing resources (hardware and
 software) that are delivered as a service over a network (typically the
 Internet).

 As a metaphor for the Internet, "the cloud" is a familiar cliché, but
 when combined with "computing," the meaning gets bigger and
 fuzzier.

 Some analysts and vendors define cloud computing narrowly as an
 updated version of utility computing: Basically virtual servers
 available over the Internet.

 Others go very broad, arguing anything you consume outside the
 firewall is "in the cloud," including conventional outsourcing.
Factors favoring movement to cloud
Benefits of Cloud


  • Lower Costs - Cost savings that come with economy of scale
  • Scale as Needed – As your applications grow, you can add
    storage, RAM and CPU capacity as needed.

  • Cap-Ex Free Computing - cash flow by eliminating the capital
    expense associated with building the server infrastructure

  • Deploy Projects Faster - Because servers can be brought up &
    destroyed in a matter of minutes.

  • Lower Maintenance Costs driven by 2 factors: Less
    hardware and outsourced, shared IT staff.
Benefits of Cloud..contd.


  • Resiliency and Redundancy –you can get automatic failover
    between hardware platforms and disaster recovery services
  • Guaranteed "up time“
  • Software upgrades are provided with no cost and avoids
    obsolescence
  • More available Capital to promote business growth


    At the heart of many of the benefits of the on-demand model is a
    key innovation—a multitenant architecture

    All users and applications share a single, common infrastructure
         down to the database level that is centrally maintained.
Better ROI for On-Demand
Cloud service models



                                      PRIVATE CLOUD

                                   Operated solely for an
                                       organization.




                                                            HYBRID CLOUD
          PUBLIC CLOUD
                                                 Composition of two or more clouds
       Made available to the                     (private, community, or public) that
      general public or a large                     remain unique entities but are
    industry group and is owned                  bound together by standardized or
      by an organization selling                 proprietary technology that enables
           cloud services.                         data and application portability
Cloud Service Available

                Software as a    Platform as a    Infrastructure as a
                Service (SaaS)   Service (PaaS)      Service (IaaS)
The Fear of Cloud

   72% cited Security concerns

   34% selected Integration issues

   14% cited TCO

    8% none of the above



                                                   NONE
                                         TCO

                                     INTEGRATION          SECURITY




Results from 90 respondents, IDC online survey taken 25 June 2009, Webinar - Cloud Computing
Security: Protecting your Data in the Cloud
IBM Study
Fear of Cloud – Mitigated

 72% cited security concerns
  Security of customer data has been the #1 priority of Saas companies today.
  Their systems are architected as a multi-tenant application that can securely store multiple customers
   data on a shared architecture - This is the same approach that consumer banking web sites have
   followed for the past 10 years.
  They maintain the highest security standards at three levels: Application Security, Facilities security &
   Network security

 34 % selected Integration Issues
    Native connectors for SAP R/3 and Oracle 11i
    32 certified integration middleware partners
    300+ pre-built integrations to external web services on AppExchange
    Native connectors to desktop applications like MsOutlook, LotusNotes, Excel etc.

 14% cited TCO
 Calculating an accurate TCO can also be a major challenge. Most of the TCO calculation do not factor in
 the value of opportunity cost (higher priorities for IT resources, cost of not upgrading, missing features,
 etc.) . An on demand system may be slightly more expensive than in-house over 5+ years. Regardless of
 which system may be cheaper, customers have found calculating ROI the best metric. When you take ROI,
 into consideration, cloud computing definitely has the upperhand.
Cloud – Does it have a future?
Cloud – Does it have a future?
Popular Saas companies

Billing              Zuora                 ERP               NetSuite
Business             GoodData                                Plex Online
intelligence,        Acteea                                  Aplicor
analytics:           PivotLink             Finance:          FinancialForce
Customer insights:   Gravity Research.ly                     Intacct FreeAgent
                                                             Xero Host Analytics
Call centers,        Assistly LiveOps
helpdesk:            Zendesk               HR:               Sonar6 Workday
                                                             Ultimate ADP
Collaboration,       GetSatisfaction                         Rypple.com
community:           Huddle
                                           Infrastructure:   EngineYard Amazon
CRM and HCM:         BatchBlue                               Web Services
                     SugarCRM
                     Salesforce            Integration:      Appirio
                     Taleo                                   Cast Iron
                     RightNow              Spend management: Ariba
                     Successfactors

Supply chain:        E2Open GTNexus        Utilities:        Dropbox
                                                             Slideshare
Salesforce – the crowd puller
Salesforce.com – The company

 Started in 1999, CEO is Marc Benioff
Salesforce.com – The company




(*) Annual revenue: $2.5bn (2012 Annual
    Report)


(*) Business backlog: $3.5bn (2012 Annual
    Report)


(*) 150bn datacenter transactions
    (2012 Annual Report)


(*) 100,000+ customers, 2000+
    partners, 8000+ employees (2012
    Annual Report)


(*) # 424 in market value
Basic Offerings
Salesforce Industry presence
Force.com Platform


                                       Programmable User
                                            Interface
                  Real-Time Workflow                       Real-Time Mobile
                     & Approvals                             Deployment
                                                                                 Real-Time
                                                                                 Websites


   Programmable
    Cloud Logic                                                                                Real-Time
                                                                                             Content Library


                          The Fast Way to Build in the Cloud
    Granular
    Security &                                                                                  Real-Time
     Sharing                                                                                    Analytics


                 Unlimited Real-Time
                   Customization
                                                                              AppExchange
Salesforce - ‘Social Selling’ in Enterprises




                                                  Twitter
                                                 YouTube
                                                 Facebook




                              Salesforce                                ERP




                                    VideoChat               Google
                                           CTI              Analytics
Salesforce @ QBurst Technologies




                     Consulting                 Configuration &
                                                 Customization




       User Adoption &
                                                             Migration
           Training




                                  Integration
Future Plans - 2012




 Questions ?
Future Plans - 2012




 Thanks !

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Basics of cloud computing & salesforce.com

  • 1. GETTING READY FOR THE CLOUD Email: bdg@qburst.com | Website: www.qburst.com US | UK | Poland | UAE | India | Singapore | Australia
  • 2. Demystifying Cloud – Basics of Cloud Computing & Salesforce.com Vibhin Sreevalsan & Rejith Varma February, 2013
  • 3. Cloud Computing – The Next Big Trend? "Cloud computing has a significant POTENTIAL IMPACT ON EVERY ASPECT OF IT and how users access applications, information and business services.“ "Cloud computing is a MAJOR TECHNOLOGY TREND that has permeated the market over the last two years. It sets the stage for a new approach to IT that enables individuals and businesses to choose how they'll acquire or deliver IT services, with reduced emphasis on the constraints of traditional software and hardware licensing models," - David Cearley, vice president and Gartner Fellow, Gartner Report • Way to increase capacity or add Cloud capabilities on the fly without Evolving investing in new infrastructure Computing Company IT Comes into • No need to build new, but Needs FOCUS licensing existing software • Reduce scale up time
  • 4. Transformation to Cloud Storage (DB) Computer Networks On Premise Servers Applications Servers Computer Networks On Demand Storage (DB) Applications
  • 5. Predictions & News on Cloud  Gartner says Cloud market is expected grow to $ 109 billion by end 2013  According to report by IBM, nearly 3 in 4 companies use the cloud in some form  Impact on Economy - Companies are estimated to save a total of $12.3 billion by moving to the cloud  Forrester forecasts that the global market for cloud will grow from $40.7 billion in 2011 to more than $241 billion in 2020  Deloitte is predicting cloud-based applications will replace 2.34% of enterprise IT spending in 2014 rising 14.49% in 2020.  Gartner is predicting that the cloud system infrastructure (cloud IaaS) market to grow by 47.8% through 2015 and reach 72 Billion in 2016 Oracle entering to IaaS Market
  • 6. Public cloud services market – Growth
  • 7. Next 30 minutes Basics Of Cloud Computing Salesforce.com • What is cloud • Major Saas companies & Interesting • Is it new? cloud applications • On-Premise Vs On-Demand • Salesforce – the most popular cloud • Cloud service models name • Opportunities & challenges • About the company • Developing applications in Salesforce.com the cloud • Offerings from Salesforce • Cloud – Does it have a future? • How Salesforce alleviated cloud concerns and captured market • Salesforce – the Social CRM • Opportunities for SIs in cloud computing • What QBurst does in Salesforce
  • 8. What is Cloud Cloud computing is the use of computing resources (hardware and software) that are delivered as a service over a network (typically the Internet). As a metaphor for the Internet, "the cloud" is a familiar cliché, but when combined with "computing," the meaning gets bigger and fuzzier. Some analysts and vendors define cloud computing narrowly as an updated version of utility computing: Basically virtual servers available over the Internet. Others go very broad, arguing anything you consume outside the firewall is "in the cloud," including conventional outsourcing.
  • 10. Benefits of Cloud • Lower Costs - Cost savings that come with economy of scale • Scale as Needed – As your applications grow, you can add storage, RAM and CPU capacity as needed. • Cap-Ex Free Computing - cash flow by eliminating the capital expense associated with building the server infrastructure • Deploy Projects Faster - Because servers can be brought up & destroyed in a matter of minutes. • Lower Maintenance Costs driven by 2 factors: Less hardware and outsourced, shared IT staff.
  • 11. Benefits of Cloud..contd. • Resiliency and Redundancy –you can get automatic failover between hardware platforms and disaster recovery services • Guaranteed "up time“ • Software upgrades are provided with no cost and avoids obsolescence • More available Capital to promote business growth At the heart of many of the benefits of the on-demand model is a key innovation—a multitenant architecture All users and applications share a single, common infrastructure down to the database level that is centrally maintained.
  • 12. Better ROI for On-Demand
  • 13. Cloud service models PRIVATE CLOUD Operated solely for an organization. HYBRID CLOUD PUBLIC CLOUD Composition of two or more clouds Made available to the (private, community, or public) that general public or a large remain unique entities but are industry group and is owned bound together by standardized or by an organization selling proprietary technology that enables cloud services. data and application portability
  • 14. Cloud Service Available Software as a Platform as a Infrastructure as a Service (SaaS) Service (PaaS) Service (IaaS)
  • 15. The Fear of Cloud 72% cited Security concerns 34% selected Integration issues 14% cited TCO 8% none of the above NONE TCO INTEGRATION SECURITY Results from 90 respondents, IDC online survey taken 25 June 2009, Webinar - Cloud Computing Security: Protecting your Data in the Cloud IBM Study
  • 16. Fear of Cloud – Mitigated 72% cited security concerns  Security of customer data has been the #1 priority of Saas companies today.  Their systems are architected as a multi-tenant application that can securely store multiple customers data on a shared architecture - This is the same approach that consumer banking web sites have followed for the past 10 years.  They maintain the highest security standards at three levels: Application Security, Facilities security & Network security 34 % selected Integration Issues  Native connectors for SAP R/3 and Oracle 11i  32 certified integration middleware partners  300+ pre-built integrations to external web services on AppExchange  Native connectors to desktop applications like MsOutlook, LotusNotes, Excel etc. 14% cited TCO Calculating an accurate TCO can also be a major challenge. Most of the TCO calculation do not factor in the value of opportunity cost (higher priorities for IT resources, cost of not upgrading, missing features, etc.) . An on demand system may be slightly more expensive than in-house over 5+ years. Regardless of which system may be cheaper, customers have found calculating ROI the best metric. When you take ROI, into consideration, cloud computing definitely has the upperhand.
  • 17. Cloud – Does it have a future?
  • 18. Cloud – Does it have a future?
  • 19. Popular Saas companies Billing Zuora ERP NetSuite Business GoodData Plex Online intelligence, Acteea Aplicor analytics: PivotLink Finance: FinancialForce Customer insights: Gravity Research.ly Intacct FreeAgent Xero Host Analytics Call centers, Assistly LiveOps helpdesk: Zendesk HR: Sonar6 Workday Ultimate ADP Collaboration, GetSatisfaction Rypple.com community: Huddle Infrastructure: EngineYard Amazon CRM and HCM: BatchBlue Web Services SugarCRM Salesforce Integration: Appirio Taleo Cast Iron RightNow Spend management: Ariba Successfactors Supply chain: E2Open GTNexus Utilities: Dropbox Slideshare
  • 20. Salesforce – the crowd puller
  • 21. Salesforce.com – The company Started in 1999, CEO is Marc Benioff
  • 22. Salesforce.com – The company (*) Annual revenue: $2.5bn (2012 Annual Report) (*) Business backlog: $3.5bn (2012 Annual Report) (*) 150bn datacenter transactions (2012 Annual Report) (*) 100,000+ customers, 2000+ partners, 8000+ employees (2012 Annual Report) (*) # 424 in market value
  • 25. Force.com Platform Programmable User Interface Real-Time Workflow Real-Time Mobile & Approvals Deployment Real-Time Websites Programmable Cloud Logic Real-Time Content Library The Fast Way to Build in the Cloud Granular Security & Real-Time Sharing Analytics Unlimited Real-Time Customization AppExchange
  • 26. Salesforce - ‘Social Selling’ in Enterprises Twitter YouTube Facebook Salesforce ERP VideoChat Google CTI Analytics
  • 27. Salesforce @ QBurst Technologies Consulting Configuration & Customization User Adoption & Migration Training Integration
  • 28. Future Plans - 2012 Questions ?
  • 29. Future Plans - 2012 Thanks !