The document discusses various methods for app discovery and promotion. It outlines incentivized ads (PPI/PPE), unincentivized ads (CPC/CPM), cross promotion through in-app ads and social media, promo codes, market SEO (search engine optimization), user reviews/ratings, listing on review sites, offering discounts, and using social media. The overall strategy involves a combination of paid, owned, and earned media through these different channels to drive downloads and engagement in a cost-effective manner.

1. ⼿手

2. About Me
• Keita Sugawara @deftrash
• DeNA Co.,Ltd.
• Engineer
• Internet Marketing
– Advertisement, Promotion, Monetization ...

4. Method of App Discovery
•

5. Method of App Discovery
• Ratings/Reviews DL
Reviews and Ratings :
Nielsen

6. ⽇日

7. Basic Strategy
•
–
•

8. ʼ’

9. Incentivised Ads Unincentivised Ads Cross
(PPI/PPE) (CPC/CPM) Promotion
User Reviews
Promo Codes Market SEO
/ Ratings
Review Site Discount Social Media

10. Incentivised Ads (PPI/PPE)
•
–
• ⾦金金
– PPI : ⾦金金
– PPE : ⾦金金
• iOS
• ⾃自 ⼊入
– ⽬目 = LTV

11. Incentivised Ads (PPI/PPE)
• TapJoy, AppCircle, EverBadge …

12. Unincentivised Ads (CPC/CPM)
•
– ⾦金金
•
•
• ⼊入 ⾼高

13. Cross Promotion
•
– In-house Ads ⽣生 facebook ⼿手 ⽴立立
⾃自
⾃自
• ...
– Install Wall, Play Haven, Applifier, AllifyExchange ...

14. Cross Promotion

15. Promo Codes (iOS)
• ⽤用
– Redeemcodes
•
•
– Promo Dispenser
• facebook ⼊入⼿手
Buzz
•

16. Market SEO (a.k.a. ASO)
• Android Market / App Store ⼊入
– Description
– Keywords
– App Name
– Icon
– Screenshot
– Video

17. User Reviews / Ratings
• ⾼高
–
– ⼒力力
Destinia

18. User Reviews / Ratings
• Appirater

19. Review Site
•
– FreshApps Daily App Show Free App Report ...
–
• /
– submission guideline )
– APK
– ULTIMATE LIST OF FREE IPHONE APP REVIEW SITES
• http://bit.ly/tRikqb

20. Discount
•
• ⾨門 /
– Free App A Day 60000 80000 DL/⽇日
– Free App Magic 10000 20000 DL/⽇日
– App All Star 3000 5000 DL/⽇日
– Free App Alert Free App Calender
• ⽤用

21. Social Media
•
– Social Media
–

23. Triple Media Marketing + 1
Paid Media
App Market
Media
Owned Media Earned Media
•
– ⽬目
– ⼒力力
•

24. Incentivised Ads Unincentivised Ads Cross
(PPI/PPE) (CPC/CPM) Promotion
User Reviews
Promo Codes Market SEO
/ Ratings
Review Site Discount Social Media

26. 1 2
3 4
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