A high-level view to what marketing organizations and agencies should consider using digital strategy to drive their business.

1. Hello, let’s talk
about digital
maturity.

2. 1. How is it defined?
2. What does it look like?
3. An example.

3. EngineDigital
What digital
maturity isn’t.
• Category complacency
• Technological opportunism
• Social media internships

4. EngineDigital
What drives
digital maturity?
• Leadership traits
• Organizational intent
• Business insight & focus

5. EngineDigital
Digital
leadership traits.
• Intensity of commitment
• Strong communicator
• Digital DNA

6. EngineDigital
Organizational
Intent.
• Collective behaviour
• Documented strategy
• Balanced funding

7. EngineDigital
Business
insight & focus.
• Market/big data collection
• Web/mobile/social analytics
• Customer feedback

8. Typical barriers
for digital maturity
• Organizational culture
• Expense vs. investment
• Resource prioritization
• Short-term vs. long view
• ROI clarity

9. Digital maturity
payoff
• 26% more profitable
• 12% higher market
valuation
• 9% more revenue
generation
Source: MIT Center for Digital Business

10. EngineDigital
Basic
Tactical
Optimized
Automated
Engaged
Digital Transformation.

11. An example of
digital maturation.
• Technology firms
• Banking organizations
• Insurance companies
• Travel/hospitality groups
• Telecom providers

12. EngineDigital
Nike digital sport.
Advertising Product innovationMobile ecosystemCustom web

13. EngineDigital
Digital maturity
agency model
• Redefining value
• Restructuring the service mix
• Focused on emerging needs

14. EngineDigital
Strategy partner
Vendor partner
Can you design and
build our website?
Respond With:
Scope & Budget

15. EngineDigital
Strategy partner
Vendor partner
Can you define what
our website should be?
Respond With:
Content Strategy & Approach

16. EngineDigital
Strategy partner
Vendor partner
Can you help define
our online strategy?
Respond With:
User-Centered Strategic Plan

17. EngineDigital
Strategy partner
Vendor partner
What other digital
experiences should we
consider?
Respond With:
Digital Roadmap Strategy

18. EngineDigital
Strategy partner
Vendor partner
Can you identify new
business opportunities
in the digital landscape?
Respond With:
Digital Business
Transformation Strategy

19. More than a mindset.
Top down vision.
Drives the business.
Resource appropriately.
Continue to evolve.

20. Thank you.
And please, no more QR codes.
Dean Elissat
VP Client Engagement