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Sports Business Group
January 2016
Top of the table
Football Money League
Real Madrid complete an eleventh
year at the top of the Money
League but we expect this to
be the last in that sequence as
Manchester United look set to be
top of the table next year
1. Real Madrid
2014/15 saw Real Madrid
continue its reign at the
top of the Money League
for an eleventh consecutive
season.
Facebook
likes
86.4m 600
400
200
0
2011 2012 2013 2014 2015
577
1 1 1 1 1
480
513 519
550
22%
Real Madrid
35% 43%
Matchday €129.8m (£98.8m)
Broadcasting €199.9m (£152.1m)
Commercial €247.3m (£188.1m)
Five year revenue total
DFML position
2015 Revenue
€577m
(£439m)
2014 Revenue (1st)
€549.5m
(£459.5m)
Average league
match attendance
72,969
Twitter
followers
18m
Domestic league
position 2014/15
2nd
2. FC Barcelona
Barca’s on-pitch
achievements translated
into financial success, with
revenue growth in all three
areas of the business.
Facebook
likes
89.6m
015
577
1
600
400
200
0
2011 2012 2013 2014 2015
561
2 2 2 4 2
451
483 483 485
FC Barcelona
21% 36% 43%
Matchday €116.9m (£88.9m)
Broadcasting €199.8m (£152m)
Commercial €244.1m (£185.7m)
Five year revenue total
DFML position
2015 Revenue
€560.8m
(£426.6m)
2014 Revenue (4th)
€484.8m
(£405.4m)
Average league
match attendance
77,632
Twitter
followers
16.6m
Domestic league
position 2014/15
1st
3. Manchester United
The return of Champions
League football in 2015/16,
plus the commencement
of the adidas partnership,
should help United to top
next year’s Money League.
Facebook
likes
67.6m
015
561
2
600
400
200
0
2011 2012 2013 2014 2015
520
3 3 4 2 3
367
396
424
518
22%
Man Utd
27% 51%
Matchday €114m (£86.7m)
Broadcasting €141.6m (£107.7m)
Commercial €263.9m (£200.8m)
Five year revenue total
DFML position
2015 Revenue
€519.5m
(£395.2m)
2014 Revenue (2nd)
€518m
(£433.2m)
Average league
match attendance
75,335
Twitter
followers
6.8m
Domestic league
position 2014/15
4th
4. Paris Saint-Germain
PSG’s position is again
underpinned by the club’s
vast commercial revenue,
which at €297m remains
the largest of any Money
League club.
Facebook
likes
22.3m
015
520
3
16%
PSG
22% 62%
600
400
200
0
2011 2012 2013 2014 2015
481
n/a 10 5 5 4
100
221
399
471
Matchday €78m (£59.3m)
Broadcasting €105.8m (£80.5m)
Commercial	€297m (£226m)
Five year revenue total
DFML position
2015 Revenue
€480.8m
(£365.8m)
2014 Revenue (5th)
€471.3m
(£394.1m)
Average league
match attendance
45,789
Twitter
followers
3m
Domestic league
position 2014/15
1st
5. Bayern Munich
Bayern’s domestic
dominance continued in
2014/15, maintaining their
position as Germany’s
highest ranked Money
League club.
Facebook
likes
34.1m 600
400
200
0
2011 2012 2013 2014 2015
474
4 4 3 3 5
321
368
431
488
19%
Bayern
22% 59%
015
481
4
Matchday €89.8m (£68.3m)
Broadcasting €106.1m (£80.7m)
Commercial	€278.1m (£211.6m)
Five year revenue total
DFML position
2015 Revenue
€474m
(£360.6m)
2014 Revenue (3rd)
€487.5m
(£407.7m)
Average league
match attendance
72,882
Twitter
followers
2.5m
Domestic league
position 2014/15
1st
6. Manchester City
With planning permission
in place to further increase
capacity to 61,000, the
Etihad Stadium could
become the second largest
English club stadium.
Facebook
likes
20.2m
200
0
2011 2012 2013 2014 2015
1 1 1 1 1
Real Madrid
600
400
200
0
2011 2012 2013 2014 2015
464
12 7 6 6 6
170 286
316
417
12%
Man City
39% 49%
Matchday €57m (£43.4m)
Broadcasting €178m (£135.4m)
Commercial	€228.5m (£173.8m)
Five year revenue total
DFML position
2015 Revenue
€463.5m
(£352.6m)
2014 Revenue (6th)
€416.5m
(£348.3m)
Average league
match attendance
45,345
Twitter
followers
2.9m
Domestic league
position 2014/15
2nd
7. Arsenal
Record values for all
revenue streams have
resulted in Arsenal’s rise up
the Money League, with
the Gunners earning the
highest matchday revenue
of all clubs.
Facebook
likes
34.5m
015
1
200
0
2011 2012 2013 2014 2015
2 2 2 4 2
FC Barcelona
015
464
6
600
400
200
0
2011 2012 2013 2014 2015
436
6 6 8 8 7
251
290 284
359
30%
Arsenal
39% 31%
Matchday €132m (£100.4m)
Broadcasting €167.7m (£127.6m)
Commercial	€135.8m (£103.3m)
Five year revenue total
DFML position
2015 Revenue
€435.5m
(£331.3m)
2014 Revenue (8th)
€359.3m
(£300.5m)
Average league
match attendance
59,992
Twitter
followers
6.8m
Domestic league
position 2014/15
3rd
8. Chelsea
The 2014/15 season was a
successful one for Chelsea
on the pitch, as the team
won the league title with
three games to spare.
Facebook
likes
44.4m
015
2
200
0
2011 2012 2013 2014 2015
3 3 4 2 3
Man Utd
015
436
7
600
400
200
0
2011 2012 2013 2014 2015
420
5 5 7 7 8
253
323 303
388
22%
Chelsea
43% 35%
Matchday €93.1m (£70.8m)
Broadcasting €178.2m (£135.6m)
Commercial	€148.7m (£113.1m)
Five year revenue total
DFML position
2015 Revenue
€420m
(£319.5m)
2014 Revenue (7th)
€387.9m
(£324.4m)
Average league
match attendance
41,546
Twitter
followers
6.4m
Domestic league
position 2014/15
1st
9. Liverpool
Liverpool’s return to the
UEFA Champions League
in 2014/15 drove a healthy
increase in matchday and
broadcast revenues.
Facebook
likes
27m
015
3
PSG
015
420
8
600
400
200
0
2011 2012 2013 2014 2015
392
9 9 12 9 9
203
233 241
306
19%
Liverpool
42% 39%
200
0
2011 2012 2013 2014 2015
n/a 10 5 5 4
100
221
Matchday €75m (£57.1m)
Broadcasting €163.8m (£124.6m)
Commercial	€153m (£116.4m)
Five year revenue total
DFML position
2015 Revenue
€391.8m
(£298.1m)
2014 Revenue (9th)
€305.9m
(£255.8m)
Average league
match attendance
44,675
Twitter
followers
5.2m
Domestic league
position 2014/15
6th
10. Juventus
Juventus received the largest
ever UEFA distribution
payment to a club (€89.1m)
for its run to the Champions
League Final.
Facebook
likes
20.9m
200
0
2011 2012 2013 2014 2015
4 4 3 3 5
Bayern
015
392
9
600
400
200
0
2011 2012 2013 2014 2015
324
13 13 9 10 10
154
195
272 279
16%
Juventus
61% 23%
015
4
Matchday €51.4m (£39.1m)
Broadcasting €199m (£151.4m)
Commercial	€73.5m (£55.9m)
Five year revenue total
DFML position
2015 Revenue
€323.9m
(£246.4m)
2014 Revenue (10th)
€279m
(£233.3m)
Average league
match attendance
36,292
Twitter
followers
2.4m
Domestic league
position 2014/15
1st
11. Borussia Dortmund
In keeping with other
German clubs, Dortmund’s
financial performance
remains underpinned by
strong commercial
relationships.
Facebook
likes
13.7m
200
0
2011 2012 2013 2014 2015
12 7 6 6 6
170 286
Man City
600
400
200
0
2011 2012 2013 2014 2015
281
16 12 11 11 11
143
197
256 262
19%
Dortmund
29% 52%
Matchday €54.2m (£41.2m)
Broadcasting €82.1m (£62.5m)
Commercial	€144.3m (£109.8m)
Five year revenue total
DFML position
2015 Revenue
€280.6m
(£213.5m)
2014 Revenue (11th)
€261.5m
(£218.7m)
Average league
match attendance
80,423
Twitter
followers
1.9m
Domestic league
position 2014/15
7th
12. Tottenham Hotspur
The guaranteed increases in
Premier League broadcast
distributions from 2016/17
may see Spurs overtake
their continental Money
League competitors in the
near future.
Facebook
likes
7.2m
015
6
200
0
2011 2012 2013 2014 2015
6 6 8 8 7
251
290 284
Arsenal
015
281
11
600
400
200
0
2011 2012 2013 2014 2015
258
11 14 14 13 12
181 178 172
216
21%
Spurs
49% 30%
Matchday €54.2m (£41.2m)
Broadcasting €125.2m (£95.3m)
Commercial	€78.1m (£59.4m)
Five year revenue total
DFML position
2015 Revenue
€257.5m
(£195.9m)
2014 Revenue (13th)
€215.5m
(£180.2m)
Average league
match attendance
35,769
Twitter
followers
1.3m
Domestic league
position 2014/15
5th
13. Schalke 04
The Royal Blues remained
one of the most popular
clubs in Germany, with an
average league attendance
of over 61,500 in 2014/15.
Facebook
likes
2.7m
015
7
200
0
2011 2012 2013 2014 2015
5 5 7 7 8
253
303
Chelsea
015
258
12
%
600
400
200
0
2011 2012 2013 2014 2015
220
10 15 13 14 13
202
175
198 214
18%
Schalke04
33% 49%
Matchday €39.2m (£29.8m)
Broadcasting €72.6m (£55.2m)
Commercial	€107.9m (£82.1m)
Five year revenue total
DFML position
2015 Revenue
€219.7m
(£167.1m)
2014 Revenue (14th)
€214m
(£179m)
Average league
match attendance
61,577
Twitter
followers
0.4m
Domestic league
position 2014/15
6th
14. AC Milan
AC Milan’s drop down the
Money League reflects a
decline across all revenue
streams and is a further
reminder of the challenges
the club faces.
Facebook
likes
24.7m
015
8
200
0
2011 2012 2013 2014 2015
9 9 12 9 9
203
233 241
Liverpool
600
400
200
0
2011 2012 2013 2014 2015
199
7 8 10 12 14
235 257 264 250
11%
AC Milan
40% 49%
015
220
13
Matchday €22.3m (£17m)
Broadcasting €79.7m (£60.6m)
Commercial	€97.1m (£73.9m)
Five year revenue total
DFML position
2015 Revenue
€199.1m
(£151.5m)
2014 Revenue (12th)
€249.7m
(£208.8m)
Average league
match attendance
36,638
Twitter
followers
3.1m
Domestic league
position 2014/15
10th
15. Atlético de Madrid
Although Atlético
relinquished their league
title in 2014/15, their
success has increased
attendances and revenues,
and even attracted Chinese
investment.
Facebook
likes
11.9m
015
9
015
199
14
200
0
2011 2012 2013 2014 2015
13 13 9 10 10
154
195
272 279
Juventus
600
400
200
0
2011 2012 2013 2014 2015
187
n/a n/a 20 15 15
100 108 120
170
20%
Atletico Madrid
46% 34%
Matchday €37.2m (£28.3m)
Broadcasting €86.6m (£65.9m)
Commercial	€63.3m (£48.1m)
Five year revenue total
DFML position
2015 Revenue
€187.1m
(£142.3m)
2014 Revenue (15th)
€169.9m
(£142.1m)
Average league
match attendance
42,110
Twitter
followers
1.9m
Domestic league
position 2014/15
3rd
16. AS Roma
With progression to the
knockout stages of the
2015/16 Champions
League, Roma’s place in
next year’s Money League
should be assured.
Facebook
likes
6.3m
200
0
2011 2012 2013 2014 2015
281
16 12 11 11 11
143
197
256 262
Dortmund
600
400
200
0
2011 2012 2013 2014 2015
180
15 n/a 19 n/a 16
144 116 124 127
17%
AS Roma
63% 20%
Matchday €30.4m (£23.1m)
Broadcasting €114m (£86.7m)
Commercial	€36m (£27.4m)
Five year revenue total
DFML position
2015 Revenue
€180.4m
(£137.2m)
2014 Revenue (n/a)
€127.4m
(£106.5m)
Average league
match attendance
40,148
Twitter
followers
0.9m
Domestic league
position 2014/15
2nd
17. Newcastle United
Newcastle continued to
reap the benefits of the
current Premier League
broadcast deal, with 60%
of their revenue being
generated from broadcast
payments.
Facebook
likes
1.8m
015
281
11
200
0
2011 2012 2013 2014 2015
258
11 14 14 13 12
181 178 172
216
Spurs
015
180
16
0%
600
400
200
0
2011 2012 2013 2014 2015
169
n/a n/a n/a 19 17
98 115 112
155
21%
Newcastle
60% 19%
Matchday €35.2m (£26.8m)
Broadcasting €101.4m (£77.1m)
Commercial	€32.7m (£24.9m)
Five year revenue total
DFML position
2015 Revenue
€169.3m
(£128.8m)
2014 Revenue (19th)
€155.1m
(£129.7m)
Average league
match attendance
50,500
Twitter
followers
0.7m
Domestic league
position 2014/15
15th
18. Everton
Everton earned more in
broadcast revenue than
European powerhouses
Bayern Munich and Paris
Saint-Germain in 2014/15.
Facebook
likes
2.4m
015
258
12
200
0
2011 2012 2013 2014 2015
220
10 15 13 14 13
202
175
198 214
Schalke04
015
169
17
19%
600
400
200
0
2011 2012 2013 2014 2015
165
n/a n/a n/a 20 18
91 100 101
144
15%
Everton
69% 16%
Matchday €24.6m (£18.7m)
Broadcasting €114.1m (£86.8m)
Commercial	€26.4m (£20.1m)
Five year revenue total
DFML position
2015 Revenue
€165.1m
(£125.6m)
2014 Revenue (20th)
€144.1m
(£120.5m)
Average league
match attendance
38,406
Twitter
followers
0.7m
Domestic league
position 2014/15
11th
19. Internazionale
An improvement in
on-pitch performances will
be imperative if Inter are to
maintain their ever present
status in the Money
League.
Facebook
likes
5.7m
200
0
2011 2012 2013 2014 2015
199
7 8 10 12 14
235 257 264 250
AC Milan
015
220
13
015
165
18
16%
600
400
200
0
2011 2012 2013 2014 2015
8 11 15 17 19
211 201
165 165163
13%
Inter
59% 28%
Matchday €22.2m (£16.9m)
Broadcasting €97.2m (£74m)
Commercial	€45.4m (£34.5m)
Five year revenue total
DFML position
2015 Revenue
€164.8m
(£125.4m)
2014 Revenue (17th)
€162.8m
(£136.1m)
Average league
match attendance
38,158
Twitter
followers
1m
Domestic league
position 2014/15
8th
20. West Ham United
West Ham’s re-entry into
the Money League top 20
is mainly due to the high
levels of Premier League
centralised broadcast
distributions.
Facebook
likes
1.4m
015
199
14
200
0
2011 2012 2013 2014 2015
187
n/a n/a 20 15 15
100 108 120
170
Atletico Madrid
015
19
165
% 16%
West Ham
65% 19%
600
400
200
0
2011 2012 2013 2014 2015
161
n/a n/a n/a n/a 20
105
58
89
139
Matchday €26.2m (£19.9m)
Broadcasting €103.8m (£79m)
Commercial	€30.9m (£23.5m)
Five year revenue total
DFML position
2015 Revenue
€160.9m
(£122.4m)
2014 Revenue (n/a)
€139.3m
(£116.5m)
Average league
match attendance
34,682
Twitter
followers
0.6m
Domestic league
position 2014/15
12th
Premier League clubs make
up 17 of the top 30 revenue
generating clubs globally,
a Money League record
Sports Business Group
Dan Jones, Paul Rawnsley, Alan Switzer, Austin Houlihan
Telephone: +44 (0)161 455 8787
PO Box 500, 2 Hardman Street, Manchester, M60 2AT, UK
E-mail: sportsteamuk@deloitte.co.uk
www.deloitte.co.uk/sportsbusinessgroup
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limited by guarantee, and its network of member firms, each of which is a legally separate and
independent entity. Please see www.deloitte.co.uk/about for a detailed description of the legal structure
of DTTL and its member firms.
Deloitte LLP is the United Kingdom member firm of DTTL.
This publication has been written in general terms and therefore cannot be relied on to cover specific
situations; application of the principles set out will depend upon the particular circumstances involved
and we recommend that you obtain professional advice before acting or refraining from acting on any
of the contents of this publication. Deloitte LLP would be pleased to advise readers on how to apply the
principles set out in this publication to their specific circumstances. Deloitte LLP accepts no duty of care or
liability for any loss occasioned to any person acting or refraining from action as a result of any material
in this publication.
© 2016 Deloitte LLP. All rights reserved.
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Deloitte Football Money League - Top of the table

  • 1. Sports Business Group January 2016 Top of the table Football Money League
  • 2. Real Madrid complete an eleventh year at the top of the Money League but we expect this to be the last in that sequence as Manchester United look set to be top of the table next year
  • 3. 1. Real Madrid 2014/15 saw Real Madrid continue its reign at the top of the Money League for an eleventh consecutive season. Facebook likes 86.4m 600 400 200 0 2011 2012 2013 2014 2015 577 1 1 1 1 1 480 513 519 550 22% Real Madrid 35% 43% Matchday €129.8m (£98.8m) Broadcasting €199.9m (£152.1m) Commercial €247.3m (£188.1m) Five year revenue total DFML position 2015 Revenue €577m (£439m) 2014 Revenue (1st) €549.5m (£459.5m) Average league match attendance 72,969 Twitter followers 18m Domestic league position 2014/15 2nd
  • 4. 2. FC Barcelona Barca’s on-pitch achievements translated into financial success, with revenue growth in all three areas of the business. Facebook likes 89.6m 015 577 1 600 400 200 0 2011 2012 2013 2014 2015 561 2 2 2 4 2 451 483 483 485 FC Barcelona 21% 36% 43% Matchday €116.9m (£88.9m) Broadcasting €199.8m (£152m) Commercial €244.1m (£185.7m) Five year revenue total DFML position 2015 Revenue €560.8m (£426.6m) 2014 Revenue (4th) €484.8m (£405.4m) Average league match attendance 77,632 Twitter followers 16.6m Domestic league position 2014/15 1st
  • 5. 3. Manchester United The return of Champions League football in 2015/16, plus the commencement of the adidas partnership, should help United to top next year’s Money League. Facebook likes 67.6m 015 561 2 600 400 200 0 2011 2012 2013 2014 2015 520 3 3 4 2 3 367 396 424 518 22% Man Utd 27% 51% Matchday €114m (£86.7m) Broadcasting €141.6m (£107.7m) Commercial €263.9m (£200.8m) Five year revenue total DFML position 2015 Revenue €519.5m (£395.2m) 2014 Revenue (2nd) €518m (£433.2m) Average league match attendance 75,335 Twitter followers 6.8m Domestic league position 2014/15 4th
  • 6. 4. Paris Saint-Germain PSG’s position is again underpinned by the club’s vast commercial revenue, which at €297m remains the largest of any Money League club. Facebook likes 22.3m 015 520 3 16% PSG 22% 62% 600 400 200 0 2011 2012 2013 2014 2015 481 n/a 10 5 5 4 100 221 399 471 Matchday €78m (£59.3m) Broadcasting €105.8m (£80.5m) Commercial €297m (£226m) Five year revenue total DFML position 2015 Revenue €480.8m (£365.8m) 2014 Revenue (5th) €471.3m (£394.1m) Average league match attendance 45,789 Twitter followers 3m Domestic league position 2014/15 1st
  • 7. 5. Bayern Munich Bayern’s domestic dominance continued in 2014/15, maintaining their position as Germany’s highest ranked Money League club. Facebook likes 34.1m 600 400 200 0 2011 2012 2013 2014 2015 474 4 4 3 3 5 321 368 431 488 19% Bayern 22% 59% 015 481 4 Matchday €89.8m (£68.3m) Broadcasting €106.1m (£80.7m) Commercial €278.1m (£211.6m) Five year revenue total DFML position 2015 Revenue €474m (£360.6m) 2014 Revenue (3rd) €487.5m (£407.7m) Average league match attendance 72,882 Twitter followers 2.5m Domestic league position 2014/15 1st
  • 8. 6. Manchester City With planning permission in place to further increase capacity to 61,000, the Etihad Stadium could become the second largest English club stadium. Facebook likes 20.2m 200 0 2011 2012 2013 2014 2015 1 1 1 1 1 Real Madrid 600 400 200 0 2011 2012 2013 2014 2015 464 12 7 6 6 6 170 286 316 417 12% Man City 39% 49% Matchday €57m (£43.4m) Broadcasting €178m (£135.4m) Commercial €228.5m (£173.8m) Five year revenue total DFML position 2015 Revenue €463.5m (£352.6m) 2014 Revenue (6th) €416.5m (£348.3m) Average league match attendance 45,345 Twitter followers 2.9m Domestic league position 2014/15 2nd
  • 9. 7. Arsenal Record values for all revenue streams have resulted in Arsenal’s rise up the Money League, with the Gunners earning the highest matchday revenue of all clubs. Facebook likes 34.5m 015 1 200 0 2011 2012 2013 2014 2015 2 2 2 4 2 FC Barcelona 015 464 6 600 400 200 0 2011 2012 2013 2014 2015 436 6 6 8 8 7 251 290 284 359 30% Arsenal 39% 31% Matchday €132m (£100.4m) Broadcasting €167.7m (£127.6m) Commercial €135.8m (£103.3m) Five year revenue total DFML position 2015 Revenue €435.5m (£331.3m) 2014 Revenue (8th) €359.3m (£300.5m) Average league match attendance 59,992 Twitter followers 6.8m Domestic league position 2014/15 3rd
  • 10. 8. Chelsea The 2014/15 season was a successful one for Chelsea on the pitch, as the team won the league title with three games to spare. Facebook likes 44.4m 015 2 200 0 2011 2012 2013 2014 2015 3 3 4 2 3 Man Utd 015 436 7 600 400 200 0 2011 2012 2013 2014 2015 420 5 5 7 7 8 253 323 303 388 22% Chelsea 43% 35% Matchday €93.1m (£70.8m) Broadcasting €178.2m (£135.6m) Commercial €148.7m (£113.1m) Five year revenue total DFML position 2015 Revenue €420m (£319.5m) 2014 Revenue (7th) €387.9m (£324.4m) Average league match attendance 41,546 Twitter followers 6.4m Domestic league position 2014/15 1st
  • 11. 9. Liverpool Liverpool’s return to the UEFA Champions League in 2014/15 drove a healthy increase in matchday and broadcast revenues. Facebook likes 27m 015 3 PSG 015 420 8 600 400 200 0 2011 2012 2013 2014 2015 392 9 9 12 9 9 203 233 241 306 19% Liverpool 42% 39% 200 0 2011 2012 2013 2014 2015 n/a 10 5 5 4 100 221 Matchday €75m (£57.1m) Broadcasting €163.8m (£124.6m) Commercial €153m (£116.4m) Five year revenue total DFML position 2015 Revenue €391.8m (£298.1m) 2014 Revenue (9th) €305.9m (£255.8m) Average league match attendance 44,675 Twitter followers 5.2m Domestic league position 2014/15 6th
  • 12. 10. Juventus Juventus received the largest ever UEFA distribution payment to a club (€89.1m) for its run to the Champions League Final. Facebook likes 20.9m 200 0 2011 2012 2013 2014 2015 4 4 3 3 5 Bayern 015 392 9 600 400 200 0 2011 2012 2013 2014 2015 324 13 13 9 10 10 154 195 272 279 16% Juventus 61% 23% 015 4 Matchday €51.4m (£39.1m) Broadcasting €199m (£151.4m) Commercial €73.5m (£55.9m) Five year revenue total DFML position 2015 Revenue €323.9m (£246.4m) 2014 Revenue (10th) €279m (£233.3m) Average league match attendance 36,292 Twitter followers 2.4m Domestic league position 2014/15 1st
  • 13. 11. Borussia Dortmund In keeping with other German clubs, Dortmund’s financial performance remains underpinned by strong commercial relationships. Facebook likes 13.7m 200 0 2011 2012 2013 2014 2015 12 7 6 6 6 170 286 Man City 600 400 200 0 2011 2012 2013 2014 2015 281 16 12 11 11 11 143 197 256 262 19% Dortmund 29% 52% Matchday €54.2m (£41.2m) Broadcasting €82.1m (£62.5m) Commercial €144.3m (£109.8m) Five year revenue total DFML position 2015 Revenue €280.6m (£213.5m) 2014 Revenue (11th) €261.5m (£218.7m) Average league match attendance 80,423 Twitter followers 1.9m Domestic league position 2014/15 7th
  • 14. 12. Tottenham Hotspur The guaranteed increases in Premier League broadcast distributions from 2016/17 may see Spurs overtake their continental Money League competitors in the near future. Facebook likes 7.2m 015 6 200 0 2011 2012 2013 2014 2015 6 6 8 8 7 251 290 284 Arsenal 015 281 11 600 400 200 0 2011 2012 2013 2014 2015 258 11 14 14 13 12 181 178 172 216 21% Spurs 49% 30% Matchday €54.2m (£41.2m) Broadcasting €125.2m (£95.3m) Commercial €78.1m (£59.4m) Five year revenue total DFML position 2015 Revenue €257.5m (£195.9m) 2014 Revenue (13th) €215.5m (£180.2m) Average league match attendance 35,769 Twitter followers 1.3m Domestic league position 2014/15 5th
  • 15. 13. Schalke 04 The Royal Blues remained one of the most popular clubs in Germany, with an average league attendance of over 61,500 in 2014/15. Facebook likes 2.7m 015 7 200 0 2011 2012 2013 2014 2015 5 5 7 7 8 253 303 Chelsea 015 258 12 % 600 400 200 0 2011 2012 2013 2014 2015 220 10 15 13 14 13 202 175 198 214 18% Schalke04 33% 49% Matchday €39.2m (£29.8m) Broadcasting €72.6m (£55.2m) Commercial €107.9m (£82.1m) Five year revenue total DFML position 2015 Revenue €219.7m (£167.1m) 2014 Revenue (14th) €214m (£179m) Average league match attendance 61,577 Twitter followers 0.4m Domestic league position 2014/15 6th
  • 16. 14. AC Milan AC Milan’s drop down the Money League reflects a decline across all revenue streams and is a further reminder of the challenges the club faces. Facebook likes 24.7m 015 8 200 0 2011 2012 2013 2014 2015 9 9 12 9 9 203 233 241 Liverpool 600 400 200 0 2011 2012 2013 2014 2015 199 7 8 10 12 14 235 257 264 250 11% AC Milan 40% 49% 015 220 13 Matchday €22.3m (£17m) Broadcasting €79.7m (£60.6m) Commercial €97.1m (£73.9m) Five year revenue total DFML position 2015 Revenue €199.1m (£151.5m) 2014 Revenue (12th) €249.7m (£208.8m) Average league match attendance 36,638 Twitter followers 3.1m Domestic league position 2014/15 10th
  • 17. 15. Atlético de Madrid Although Atlético relinquished their league title in 2014/15, their success has increased attendances and revenues, and even attracted Chinese investment. Facebook likes 11.9m 015 9 015 199 14 200 0 2011 2012 2013 2014 2015 13 13 9 10 10 154 195 272 279 Juventus 600 400 200 0 2011 2012 2013 2014 2015 187 n/a n/a 20 15 15 100 108 120 170 20% Atletico Madrid 46% 34% Matchday €37.2m (£28.3m) Broadcasting €86.6m (£65.9m) Commercial €63.3m (£48.1m) Five year revenue total DFML position 2015 Revenue €187.1m (£142.3m) 2014 Revenue (15th) €169.9m (£142.1m) Average league match attendance 42,110 Twitter followers 1.9m Domestic league position 2014/15 3rd
  • 18. 16. AS Roma With progression to the knockout stages of the 2015/16 Champions League, Roma’s place in next year’s Money League should be assured. Facebook likes 6.3m 200 0 2011 2012 2013 2014 2015 281 16 12 11 11 11 143 197 256 262 Dortmund 600 400 200 0 2011 2012 2013 2014 2015 180 15 n/a 19 n/a 16 144 116 124 127 17% AS Roma 63% 20% Matchday €30.4m (£23.1m) Broadcasting €114m (£86.7m) Commercial €36m (£27.4m) Five year revenue total DFML position 2015 Revenue €180.4m (£137.2m) 2014 Revenue (n/a) €127.4m (£106.5m) Average league match attendance 40,148 Twitter followers 0.9m Domestic league position 2014/15 2nd
  • 19. 17. Newcastle United Newcastle continued to reap the benefits of the current Premier League broadcast deal, with 60% of their revenue being generated from broadcast payments. Facebook likes 1.8m 015 281 11 200 0 2011 2012 2013 2014 2015 258 11 14 14 13 12 181 178 172 216 Spurs 015 180 16 0% 600 400 200 0 2011 2012 2013 2014 2015 169 n/a n/a n/a 19 17 98 115 112 155 21% Newcastle 60% 19% Matchday €35.2m (£26.8m) Broadcasting €101.4m (£77.1m) Commercial €32.7m (£24.9m) Five year revenue total DFML position 2015 Revenue €169.3m (£128.8m) 2014 Revenue (19th) €155.1m (£129.7m) Average league match attendance 50,500 Twitter followers 0.7m Domestic league position 2014/15 15th
  • 20. 18. Everton Everton earned more in broadcast revenue than European powerhouses Bayern Munich and Paris Saint-Germain in 2014/15. Facebook likes 2.4m 015 258 12 200 0 2011 2012 2013 2014 2015 220 10 15 13 14 13 202 175 198 214 Schalke04 015 169 17 19% 600 400 200 0 2011 2012 2013 2014 2015 165 n/a n/a n/a 20 18 91 100 101 144 15% Everton 69% 16% Matchday €24.6m (£18.7m) Broadcasting €114.1m (£86.8m) Commercial €26.4m (£20.1m) Five year revenue total DFML position 2015 Revenue €165.1m (£125.6m) 2014 Revenue (20th) €144.1m (£120.5m) Average league match attendance 38,406 Twitter followers 0.7m Domestic league position 2014/15 11th
  • 21. 19. Internazionale An improvement in on-pitch performances will be imperative if Inter are to maintain their ever present status in the Money League. Facebook likes 5.7m 200 0 2011 2012 2013 2014 2015 199 7 8 10 12 14 235 257 264 250 AC Milan 015 220 13 015 165 18 16% 600 400 200 0 2011 2012 2013 2014 2015 8 11 15 17 19 211 201 165 165163 13% Inter 59% 28% Matchday €22.2m (£16.9m) Broadcasting €97.2m (£74m) Commercial €45.4m (£34.5m) Five year revenue total DFML position 2015 Revenue €164.8m (£125.4m) 2014 Revenue (17th) €162.8m (£136.1m) Average league match attendance 38,158 Twitter followers 1m Domestic league position 2014/15 8th
  • 22. 20. West Ham United West Ham’s re-entry into the Money League top 20 is mainly due to the high levels of Premier League centralised broadcast distributions. Facebook likes 1.4m 015 199 14 200 0 2011 2012 2013 2014 2015 187 n/a n/a 20 15 15 100 108 120 170 Atletico Madrid 015 19 165 % 16% West Ham 65% 19% 600 400 200 0 2011 2012 2013 2014 2015 161 n/a n/a n/a n/a 20 105 58 89 139 Matchday €26.2m (£19.9m) Broadcasting €103.8m (£79m) Commercial €30.9m (£23.5m) Five year revenue total DFML position 2015 Revenue €160.9m (£122.4m) 2014 Revenue (n/a) €139.3m (£116.5m) Average league match attendance 34,682 Twitter followers 0.6m Domestic league position 2014/15 12th
  • 23. Premier League clubs make up 17 of the top 30 revenue generating clubs globally, a Money League record
  • 24. Sports Business Group Dan Jones, Paul Rawnsley, Alan Switzer, Austin Houlihan Telephone: +44 (0)161 455 8787 PO Box 500, 2 Hardman Street, Manchester, M60 2AT, UK E-mail: sportsteamuk@deloitte.co.uk www.deloitte.co.uk/sportsbusinessgroup Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.co.uk/about for a detailed description of the legal structure of DTTL and its member firms. Deloitte LLP is the United Kingdom member firm of DTTL. This publication has been written in general terms and therefore cannot be relied on to cover specific situations; application of the principles set out will depend upon the particular circumstances involved and we recommend that you obtain professional advice before acting or refraining from acting on any of the contents of this publication. Deloitte LLP would be pleased to advise readers on how to apply the principles set out in this publication to their specific circumstances. Deloitte LLP accepts no duty of care or liability for any loss occasioned to any person acting or refraining from action as a result of any material in this publication. © 2016 Deloitte LLP. All rights reserved. Deloitte LLP is a limited liability partnership registered in England and Wales with registered number OC303675 and its registered office at 2 New Street Square, London EC4A 3BZ, United Kingdom. Tel: +44 (0) 20 7936 3000 Fax: +44 (0) 20 7583 1198. Designed and produced by www.heliographic.co.uk Contacts