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1. How-To Guide
© 2013 Demand Metric Research Corporation. All Rights Reserved.
Build an RFP for Web Design Services
Executive Summary
Many mid-sized organizations are in the process of redesigning their website, but few have
the required capabilities to design their website internally. Use this research note to
understand the benefits that web design consultants can deliver. Additionally, use Demand
Metric's downloadable Website Design RFP Template to compare vendors systematically
based on pre-determined requirements.
Website Design Consulting Benefits
 Better Organizational Alignment - consultants are great at focusing the attention of
senior executives who can otherwise be difficult to engage. Consider purchasing a
Business Requirements Workshop professional service to build organizational
alignment on the role & risks of web programs.
 In-depth Expertise - not only do consultants know the vendors very well, they have
loads of experience with developing and refining business requirements, which are
the foundation of a successful website redesign.
 Additional Resources - many organizations need additional help to complete a
website redesign project. Help with defining business and technical requirements,
back-end systems integration, search engine optimization, content management
system training and maintenance are key areas where your partner consulting firm
can add value and business benefit.

2. How-To Guide
© 2013 Demand Metric Research Corporation. All Rights Reserved.
Action Plan:
1. Define Business Requirements
 Engage your website program team and gather Web Requirements by
department. Use our Web Requirements Priority Index to logically prioritize
each requirement based on Strategic Fit, Economic Impact, and Feasibility.
2. Determine Success Measures
 Build a Web Marketing Scorecard, define Web Metrics Reporting, and
develop a Website Governance Document, to identify how success of your
website project will be measured.
3. Conduct a Competitive Analysis
 Use our Competitive Website Analysis Tool to benchmark your website
before and after your redesign to demonstrate a measurable improvement in
relation to your top 2 competitors.
4. Find a Consulting Partner
 Use our Website Design RFP Template to present your requirements to the
market. Partner with the firm that can meet your key selection criteria,
provides a real service-level agreement, and has at least 10 solid references in
your industry.