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1. Executive Summary
Develop your Team's Strategic Skill Set
Leaders of marketing departments are charged with increasing the knowledge and
skills of their team, but many do not have a plan for educating and developing their
staff. Use this summary to identify which skills you have, and what strategies you
can deploy to engage your team and expand their strategic & tactical skills. Don't
miss our Marketing Skills Matrix which outlines simple, developing, and advanced
tactical and strategic marketing skills required for marketing executives.
What are Key Team Building Exercises?
• Read & Discuss a Book - consider assigning some proactive reading to get
your team on the same page when it comes to marketing strategies and best
practices. We highly recommend High Performance Marketing.
• Attend Industry Conferences - doing some business traveling is a great
method for getting to know your staff on a more personal level. If you do not
have any tradeshows or industry conferences in the near future, consider
attending a Pragmatic Marketing or Demand Generation training course or
workshop provided by Demand Metric.
• Build Personal Development Plans - use our Performance Review template
to create a personal development plan for each of your staff. Work to develop
star performers and experts in each key marketing competency.
• Create a Steering Committee - invite your top performer to join you at
Steering Committee meetings to provide insights to your senior executives.
Action Plan:
1. Conduct a Skills Assessment - use our Marketing Skills Matrix to identify
your team's gaps in tactical and strategic skills. Encourage your staff to
proactively learn best practices and develop their skills by incrementally
adding more challenging responsibilities to their job descriptions.
2. Delegate Challenging Assignments - send one of our reports or tools to
your team member and ask them to complete the exercise independently.
Discuss their work and help them to improve their strategic skills with
coaching and mentorship. Succession plans are key for organizational growth.
Use our Succession Management Matrix to develop your succession plan.
© 2009 Demand Metric Research Corporation