In the beginning it was email. Email Marketing is one of the pillars of Demand Generation. It may be the first tool that many marketers use to kick off their Demand Generation efforts and one typically used as a key component of any Digital Marketing effort. Email Marketing is a highly versatile Demand Generation tool. It can be used for lead generation; sales opportunity nurturing campaigns; major events announcements, information and registrations and advertising, social and/or mobile marketing campaigns. Our Email Marketing Solution Study will examine the landscape, vendors and solutions for the platforms and tool sets that provide the structure that email marketers need to create relevant, personalized Email Marketing campaigns for each of their individual audiences. - Executive Summary - What is Email Marketing? - Email Marketing Deployment Lifecycle - Vendor Selection Criteria - Email Marketing Solutions Landscape - Email Marketing Maturity Model - Action Plan - Analyst Bottom Line - About the Research Analysts - Our Solution Study Methodology - About Demand Metric

1. Email Marketing: Insights, Landscape & Vendor Analysis
© 2014 Demand Metric Research Corporation. All Rights Reserved.
Solution Study
By: Clare Price, VP Research With: Kristen Maida, Senior Research Analyst November 2014

2. 3
4
6
7
9
14
Executive Summary
What is Email Marketing?
Email Marketing Deployment Lifecycle
Vendor Selection Criteria
Email Marketing Solutions Landscape
Email Marketing Maturity Model
19
20
21
About the Research Analysts
Our Solution Study Methodology
About Demand Metric
16
18
Action Plan
Analyst Bottom Line
Table of Contents

3. EXECUTIVE SUMMARY
3
© 2014 Demand Metric Research Corporation. All Rights Reserved.
In the beginning it was email. Email Marketing is one of the pillars of Demand Generation. It may be the first tool that many marketers use to kick off their Demand Generation efforts and one typically used as a key component of any Digital Marketing effort. Email Marketing is a highly versatile Demand Generation tool. It can be used for lead generation; sales opportunity nurturing campaigns; major events announcements, information and registrations and advertising, social and/or mobile marketing campaigns. Our Email Marketing Solution Study will examine the landscape, vendors and solutions for the platforms and toolsets that provide the structure that email marketers need to create relevant, personalized Email Marketing campaigns for each of their individual audiences. This Solution Study will cover:
A Definition of Email Marketing
Email Marketing Deployment Lifecycle
Vendor Selection Criteria
Email Marketing Solutions Landscape
Email Marketing Maturity Model
Action Plan & Toolkit
Email Marketing: Insights, Landscape & Vendor Analysis

4. © 2014 Demand Metric Research Corporation. All Rights Reserved.
Solution Study
ABOUT DEMAND METRIC
Demand Metric is a global marketing research & advisory firm serving a membership community of over 40,000 marketing professionals, CEOs, and business owners with advisory services, custom research & benchmarking reports, vendor studies, consulting methodologies, training, and a library of 500+ tools and templates. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources. Our 1,000+ clients range from start-ups to members of the Global 1000. To read the rest of this report, become a Demand Metric member today!