Launching Market-Driven New Products & Services is a 37-page PDF methodology and tool-kit of 17 premium tools & templates to develop a comprehensive product development strategy & plan.
Demand Metric methodologies are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates.
Stages of methodology include:
Market Problems
Product Requirements
Competitive Analysis
Positioning
Business Case
Roadmap
Product Launch
Review
There are 17 premium tools & templates linked inside of this methodology to faciliate the process:
Market Segmentation and Analysis Tool
Product Features Prioritization Tool
Positioning Statement Worksheet
Competitive Analysis Tool
Market Research Report
SWOT Analysis Tool
Market Requirements Document
Product Feature Competitive Analysis
Break Even Analysis
Product Profitability Analysis
Product Development Charter
Product Development Prioritization Tool
Product Roadmap Template
Product Development Budget
Product Launch Plan Template
Product Launch Checklist
Post Project Evaluation
15. 01 Market Problems 04 Positioning 07 Launch
Competitive 02 Product Requirements 08 Review
05 Business Case
Landscape 03 Competitive Landscape 06 Roadmap
STAGE 03 – EVALUATE YOUR COMPETITORS
Key Principle #1 - Understand that a competitor is any: Key Principle #2 - The goal of competitive analysis is to
make informed choices in a timely manner, such as:
Company with a replacement product
Company with a substitute product Differentiation on which you position your product
Thing that can draw customers away from you Weaknesses/opportunities you can act on decisively
Key Principle #3 – Build a healthy competitive culture: Key Principle #4 – Practice constant diligence
Be respectful and always talk positively about competitors Review competitors regularly and check for new entrants as
with staff, prospects, and customers market conditions can change very quickly