Our Public Relations Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a comprehensive public relations strategy & plan.

1. Follow this simple step-by-step guide to develop a to develop
a public relations strategy and program that drives measurable results..
PUBLIC RELATIONS PLAN
Playbook & Toolkit

2. Table of Contents PUBLIC RELATIONS PLAN
Introduction 06
Conclusion 27
Framework 03
Maturity Model 04
About This Playbook 28
Establish PR Objectives 08
11Internal Self-Assessment
14Understand Your Audience
17Craft Your Key Messages
20Inventory Your PR Assets
23Budget & Measurement
stage
stage
stage
stage
stage
stage
1
2
3
4
5
6

3. Customer Profile
Template
Media Relations and
PR Audit
Media Specialist Job
Description
PR Agency
Selection Tool
Budget Template
Message Mapping
Tool
Public Relations
Calendar
Metrics Dashboard
Competitive PR and
Advertising Analysis
PR Agency RFP
Template
Strategy Scorecard
PUBLIC RELATIONS PLAN
Framework
Leverage the framework below to quickly empower
your organization’s public relations strategy.
Click the buttons below to access all related
training, tools, templates, and other resources.
Editorial Calendar
Template
Press Kit ChecklistPositioning Statement
Worksheet
Press Release
Template
MEASURE6CRAFT4 INVENTORY5ASSESSMENT2 UNDERSTAND31 ESTABLISH

4. PUBLIC RELATIONS
Maturity Model
Orientation
STAGE 1 - Undefined
STAGE 2 - Progressive
STAGE 3 - Mature
STAGE 4 - World-Class
Process Focus
No defined strategy or process for
Public Relations
No established media relationships
or process to develop them
Spray and pray. Produce press
releases, find targets and send as
email attachments
When the “spray & pray” approach
doesn’t produce results, focus shifts
to building relationships with key
influencers
PR process completely focused on
delivering insights and value to key
influencers, with whom there are excel-
lent relationships
Need for a strategy becomes apparent
and strategy formulation begins by trial
and error
A strategy is in place that has produced
some results; Investments are made to
increase strategy effectiveness
A sustainable strategy is in place
that produces consistent results and
creates measurable value
Leadership Unaware of need for or value of PR.
Willing to fund press releases for regu-
latory compliance only
Awareness of need for PR exists;
Part-time responsibility delegated to
marketing; Communications begin to
trickle out
Recognition that PR is important and
making some contribution; Greater leader-
ship involvement in some communications
PR is acknowledged as a critical
success strategy, understood by all
and with strong executive participa-
tion and support
Technology &
Interoperability
Fully integrated, cutting-edge PR solu-
tion provides media contacts, media
monitoring, news distribution and
reporting/analytics
No PR solutions in use
Spreadsheets/homegrown media
contact DB in use; Google search used
to identify media contacts; News distri-
bution services
Subscription to a media contact data-
base is added to more easily identify key
influencers
Public
Relations

5. Media
Engagement
Budget &
Staff
Management &
Policy
Metrics
No budget exists; Spending & staffing
is ad hoc
No proactive engagement. Media
interaction happens only when or if
media inquiries occur
Reluctance, ignorance or even fear of
media engagement. No designated
media spokesperson
No formal measurements in place
Inexperienced but willing to make
something happen; PR efforts
managed by someone fairly low in
the organization
Output metrics (e.g. number of press
releases issued) and basic outcome
metrics (e.g. number of placements, etc.)
Experienced with a solid understanding
of the PR process and engagement
protocols; Management gets reports
and has regular dialogue with PR team
Output metrics plus some deeper
outcome metrics around interactions or
relationships with influencers
Expert media relations skills exist;
The PR team works in close proximity
to executive team; Execs consider
communications excellence a competi-
tive advantage
Advanced output and outcome
metrics including sentiment analysis
and the ability to link PR efforts to
business result
Bare bones budget for limited news
release distribution; Part time responsi-
bility of one staff member
Learning who key media contacts are,
but media contacts don’t yet know
them
One or more full-time PR staff, often
supported by an agency or publicist;
Budget for media contact DB subscrip-
tion and professional development
conferences
Some media relationships exist and there
is understanding about how to build them
An internal PR team exists that
functions like an agency, and is often
supported by an outside agency;
Ample budget for tools, training and
travel to meet influencers
Strong, extensive set of relationships
exist with media influencers; Company
is often sought after as an expert
source
STAGE 1 - Undefined STAGE 2 - Progressive STAGE 3 - Mature STAGE 4 - World-Class
Public
Relations
PUBLIC RELATIONS
Maturity Model

6. 6PUBLIC RELATIONS PLAN
Establish PR
Objectives
Internal
Self-Assessment
Understand
Your Audience
Craft Your Key
Messages
Inventory Your
PR Assets
Budget &
Measurement
1 2 3 4 5 6
Introduction
How to Use This Consulting Playbook
This methodology consists of six stages, each with a description,
steps, and action items. Action items include using our premium tools
and templates. Our intention with this methodology is to help you:
What Is the Purpose of This Playbook?
To create and sustain a Public Relations (PR) program that produces
measurable results.
This methodology provides a blueprint for building a PR program that:
Defines specific goals and objectives
Identifies the target audiences and key messages for them
Determines PR metrics and provides measurement frameworks
The PR function is often managed as part of the marketing depart-
ment and funded through the marketing budget.
Helpful Hint –If you would like personal assistance implementing this
methodology, contact Demand Metric to schedule a workshop with an
experienced Analyst: email us at info@demandmetric.com
Complete planning and tracking activities faster than
starting from scratch without any guidance
Understand each step in the public relations process
very clearly with specific instructions and tools
Adapt these proven “best practices” to your organization,
with limited need for an outside consultant

7. 7PUBLIC RELATIONS PLAN
Scope of the Public Relations Function
Stage 1 - Establish PR Objectives
Public Relations Strategy Scorecard
Stage 4 - Craft Your Key Messages
Positioning Statement, Message Map, PR Calendar and
Press Release Template
Stage 5 - Inventory Your PR Assets
Press Kit
Stage 6 - Budget & Measurement
Public Relations Budget and Public Relations Metrics
Dashboard
Stage 3 - Understand Your Audience
Customer Profiles, Media Contacts Database and Editorial
Calendar Opportunities
Stage 2 - Internal Self-Assessment
Media Relations and PR Audit, PR Agency RFP and PR
Agency Selection Tool
Outputs from This Playbook
The full scope of the PR function is quite broad and includes:
The focus of this methodology is on helping you establish an effec-
tive Media Relations process. This methodology may use the terms
Public Relations and Media Relations interchangeably.
Media Relations – the primary focus of most PR
programs.
Investor Relations – for publicly traded companies.
Often managed separately from PR.
Community Relations – focused on aligning
corporate responsibility with your brand.
Establish PR
Objectives
Internal
Self-Assessment
Understand
Your Audience
Craft Your Key
Messages
Inventory Your
PR Assets
Budget &
Measurement
1 2 3 4 5 6
Introduction

8. Establish PR Objectives
STAGE 1
PUBLIC RELATIONS PLAN
The purpose of a PR program is to help your organization achieve its business objectives. For this reason, your PR program
should have specific, measurable objectives of its own. To embark on some PR initiative just because it seems like a good
idea is to risk lack of understanding among management, which could undermine support for the program.
As you develop your program’s objectives, make sure they meet the following criteria: relevant – they have real meaning
and applicability to your business and its objectives, realistic – they are attainable, measurable – they are quantifiable.
STEP 1: Set Your PR Objectives

9. 9PUBLIC RELATIONS PLAN
Introduction
Establish PR
Objectives
1
Set Your PR Objectives Set Your PR Objectives
STEP 1 STEP 1 (cont.)
Set objectives by asking key questions such as: what business
goal is management trying to achieve? Objectives are the end
game of your efforts to influence your target audience to know,
think or feel a certain way or do a certain thing.
Once you’ve identified these objectives, express them using the
following framework:
Outputs – these are measures of work, such as issuing a press
release or receiving a media placement.
Outtakes – the understanding and, ideally, retention of the
messages: did the right people pay attention and accept them?
Outcomes – the “action” step: the result of the PR effort on atti-
tudes, opinions and behaviors, where ROI is achieved.
Outgrowths – the “halo” effect or beneficial, unintended conse-
quences on reputation, relationships, etc.
Write specific PR objectives, stating them in a way that is relevant,
realistic and measurable. Here are some examples:
Output-OrientedObjective:Inconjunctionwiththenewproduct
launch, generate 250,000 impressions via placements in online
media, technology blogs and national trade publications within
three months of the product announcement date.
Outtake-oriented objective: Convince 35% of prospective
customers that the key differentiating feature in your new product
is a ‘must-have’ feature for products in your market space.
Outcome-Oriented Objective: Trigger 10,000 downloads of
the free trial version of your new software product within three
months of launch.
Outgrowth-oriented objective: Because Outgrowth results
are unintended, it is difficult if not impossible to set objectives
for them in advance. However, when they do occur, track and
report them. Examples of Outgrowth results include partnership
opportunities or merger discussions.
Internal
Self-Assessment
Understand
Your Audience
Craft Your Key
Messages
Inventory Your
PR Assets
Budget &
Measurement
2 3 4 5 6

10. 10PUBLIC RELATIONS PLAN
Set Your PR Objectives
STEP 1 (cont.)
Action Item
Use our Public Relations Strategy Scorecard to docu-
ment your objectives, initiatives, metrics and timeframes
to achieve your goals. This concise plan is great to show
senior managers.
V I E W R E S O U R C E
Increasing Influence with Key Media Sources
Formalizing Public Relations Strategy Plan
Producing Results from Public Relations Activities
Common themes for PR objectives may include:
Introduction
Establish PR
Objectives
1 Internal
Self-Assessment
Understand
Your Audience
Craft Your Key
Messages
Inventory Your
PR Assets
Budget &
Measurement
2 3 4 5 6

11. Internal Self-Assessment
STAGE 2
PUBLIC RELATIONS PLAN
With objectives established, you should now assess your organization’s ability to achieve them by
assessing your current state of Public Relations readiness across each of these process categories:
media awareness, positioning, internal support, expertise, process, relationships.
STEP 1: Audit Your State of PR Readiness
STEP 2: Prioritize Areas for Improvement
STEP 3: Allocate Resources with PR Expertise

12. 12PUBLIC RELATIONS PLAN
Introduction
2
Internal
Self-Assessment
Media Awareness
Positioning
Internal Support for PR
Internal Expertise
Process
Relationships
Audit Your State of PR Readiness Prioritize Areas for Improvement
STEP 1 STEP 2
Action Item Action Item
Use our Media Relations and PR Audit to assess your
existing program and identify your strengths, weaknesses,
and areas for immediate improvement.
Document an action plan to address deficiencies the assess-
ment identifies.
Areas the audit will address include:
V I E W R E S O U R C E
Establish PR
Objectives
Understand
Your Audience
Craft Your Key
Messages
Inventory Your
PR Assets
Budget &
Measurement
1 3 4 5 6
Key Challenges Impact Potential Solutions
No relationships
with media
High
Purchase a subscrip-
tion to a PR database
Minimal in-house
expertise
Med
Hire an experienced
Media Relations
consultant
Metrics are not
defined
Med
Agree on key
metrics and tracking
mechanisms

13. 13PUBLIC RELATIONS PLAN
STEP 3
Allocate Resources with PR Expertise
Action Item
Acquire the expertise you need to run a successful PR
program.
Many companies starting up their PR program lack the in-house
expertise to do so. Because of the highly visible nature of PR, it
is not recommended that someone learn PR skills and protocols
“on-the-job”. Following are a few options:
1. Hire a Qualified PR Professional – use the Media Specialist Job
Description template.
2. Contract with a Qualified Freelance Professional – an ideal
approach for small to medium businesses starting out.
3. Enter a Relationship with an Agency – best suited for medium
to large companies where PR is a strategic initiative. Use the PR
Agency RFP Template and PR Agency Selection Tool to help
find the ideal agency.
Introduction
2
Internal
Self-Assessment
Establish PR
Objectives
Understand
Your Audience
Craft Your Key
Messages
Inventory Your
PR Assets
Budget &
Measurement
1 3 4 5 6

14. Understand Your Audience
STAGE 3
PUBLIC RELATIONS PLAN
There are two audiences you must study and understand to have PR success:
The audience (market segment) to whom your products and solutions are targeted – your buyers.
The media that reach this audience with their content.
Traditionally, a PR program focused only on members of the media (earned media). In this era of
channels for self-publishing content, such as blogs and social media, companies own channels
(owned media) that directly reach their target audience.
STEP 1: Define Your Target Audience Profiles
STEP 2: Listen to Target Audience Conversations
STEP 3: Create a Database of Media Contacts
STEP 4: Identify Editorial Calendar Opportunities

15. 15PUBLIC RELATIONS PLAN
End Users – what are they looking for in a product?
Economic Buyers – how can you prove ROI?
Technical Evaluators – what assurances do they need?
Define Your Target Audience Profiles Listen to Target Audience Conversations
STEP 1 STEP 2
Action Item Action Item
Use our Customer Profile Template to create fictional
personas or profiles for the key audiences you intend to
target with your communications and PR efforts.
Monitor traditional media and social media to understand
what is being said about you.
This may include online conversations or stories about your:
Company
Products
Competitors
Market space
What are the typical profiles that need to be created?
V I E W R E S O U R C E
A social media monitoring tool can ensure you’re catching every-
thing of importance that is said online. Google Alerts is a free
option that is easy to set up and help you start your monitoring
process. You will use the intelligence you gather to help you craft
relevant, intelligent messages during Stage 4.
Introduction
3
Understand
Your Audience
Establish PR
Objectives
Internal
Self-Assessment
Craft Your Key
Messages
Inventory Your
PR Assets
Budget &
Measurement
1 2 4 5 6

16. 16PUBLIC RELATIONS PLAN
1. Sign up for a subscription to an external media database.
2. Study published content from media sources to learn their
editorial focus.
3. Identify the specific journalists that cover stories for your target
audience.
Publication Name
Content Type
Title
Importance
Deadline
Create a Database of Media Contacts Identify Editorial Calendar Opportunities
STEP 3 STEP 4
Action Item Action Item
Identify media channels and specific members of the media
that publish content for your target audience and use the
Editorial Calendar Template to maintain a database of
media contacts.
Review editorial calendars to learn when relevant stories
are planned for publication. Once again, use the Editorial
Calendar Template to track these opportunities and their
associated important deadlines.
How can you simplify the process of building relationships with
media contacts?
What needs to be tracked in the Editorial Calendar Template?
Introduction
3
V I E W R E S O U R C E V I E W R E S O U R C E
Publication Date
Owner
Editor
Writer
Status
Understand
Your Audience
Establish PR
Objectives
Internal
Self-Assessment
Craft Your Key
Messages
Inventory Your
PR Assets
Budget &
Measurement
1 2 4 5 6

17. Craft Your Key Messages
STAGE 4
PUBLIC RELATIONS PLAN
Before you initiate any communication with the media, determine what you need to say to them. You should identify a few
primary messages that you’ll infuse into all your external communications. These messages will:
Create impact through consistency — repeatedly emitting news and communications that contain these messages will
help your target audience fully understand your value proposition.
Reinforce your market position — your key messages will help your target audience know when and why they should
choose you.
You will probably want to define key messages at both the company level and product level.
STEP 1: Define Your Positioning Statement
STEP 2: Draft & Prioritize Key Messages
STEP 3: Schedule & Prepare Communications
STEP 4: Standardize Press Release Formatting

18. 18PUBLIC RELATIONS PLAN
Introduction
Craft Your
Key Messages
4
STEP 1 STEP 2
Action Item Action Item
Helps your market see how your product is different from
competitors – generating prospects becomes easier as a
result.
Without strong positioning, it takes much more time &
money to show prospects why they should buy from you –
this forces you to compete on the basis of price, which is not
sustainable.
Message maps provide a method for brainstorming and priori-
tizing potential messages based on their credibility, effectiveness
and resonance.
Once you have analyzed the relative strengths and weaknesses
of each message, a bubble chart message map is automatically
generated.
Define Your Positioning Statement Draft & Prioritize Key Messages
Use the Positioning Statement Worksheet to define a
positioning statement that describes your product, defines
its differentiation and shows how you will create value for
customers.
Use the Message Mapping Tool to document the key
messages that are important for your target audience to hear
about your company or its products.
What does strong positioning do for you? What is a message map?
V I E W R E S O U R C E V I E W R E S O U R C E
Establish PR
Objectives
Internal
Self-Assessment
Understand
Your Audience
Inventory Your
PR Assets
Budget &
Measurement
1 2 3 5 6

19. 19PUBLIC RELATIONS PLAN
STEP 3 STEP 4
Action Item Action Item
New product announcements
Partnerships
Key sales, sales milestones or customer case studies
Events
Anything that represents valid news is appropriate. Ensure that
each communication properly reflects the key messages you
identified.
Headline
Contact Information
Date Line
Lead Sentence – summary of release
About Company
Schedule & Prepare Communications Standardize Press Release Formatting
Use the Public Relations Calendar to track activities, timing,
typeofcommunicationandchannelthroughwhichyoushould
emit it. After the scheduling, it’s all about execution!
UsethePressReleaseTemplatetoensureyouarepreparing
your releases in a format the media expects, as many of the
communications you emit will go out in this form.
The communications you could prepare may include topics such as: Properly formatted Press Releases should have the following
structure:
V I E W R E S O U R C E V I E W R E S O U R C E
Introduction
Craft Your
Key Messages
4Establish PR
Objectives
Internal
Self-Assessment
Understand
Your Audience
Inventory Your
PR Assets
Budget &
Measurement
1 2 3 5 6

20. Inventory Your PR Assets
STAGE 5
PUBLIC RELATIONS PLAN
Take inventory of the content assets that might help you achieve the objectives of your PR program.
These assets include: internal subject matter experts that can serve as spokespersons, satisfied customers that
will provide references or speak to the media, white papers, case studies, survey results, other research, product
marketing literature or other sales collateral, press releases and other corporate communications, clippings from
any previous media exposure and outdated Press Kits if they exist.
STEP 1: Develop or Update Your Press Kit
STEP 2: Create a Directory of Experts
STEP 3: Complete Media Coaching

21. 21PUBLIC RELATIONS PLAN
Let them know why you’re adding them to the directory.
Create the expectation of possible future media contact.
Include bios of your experts in your directory so you can
easily send them to the media. Include portraits of your
experts.
Media requests are always urgent. Coach your experts to
respond quickly to media inquiries.
Keep you directory current. Update it often as experts come
and go.
Introduction
Inventory
Your Pr Assets
5
Previously issued press
releases
Corporate Backgrounder
Product marketing
brochures Customer
Case Studies
White Papers
Relevant photos and
graphics
Reprints of past media
coverage
Key statistics & corporate
facts
Develop or Update Your Press Kit Create a Directory of Experts
STEP 1 STEP 2
Action Item Action Item
Use our Press Kit Checklist to assemble an up-to-date Press
Kit. Be sure to create both high quality printed and online
versions.
Identify all subject matter experts, in or outside of your
company, that will speak to the media on your behalf. Main-
tain a directory of their contact information and their areas
of expertise.
What are the some of the key elements of a Press Kit?
V I E W R E S O U R C E
To build and manage your directory of experts:
Establish PR
Objectives
Internal
Self-Assessment
Understand
Your Audience
Craft Your Key
Messages
Budget &
Measurement
1 2 3 4 6

22. 22PUBLIC RELATIONS PLAN
STEP 3
Complete Media Coaching
Action Item
Train everyone in the company, from the Receptionist to the
CEO, on what to do when the media calls or just shows up.
Make sure all staff know who the company’s designated media
representatives are and immediately direct inquiries there.
Ensure the media contacts know they are always on call to
respond to media inquiries. Availability is critical.
Help all staff to understand that anything they say to a
member of the media is considered “on the record”.
Provide media coaching to your internal media representa-
tives and subject matter experts.
Effectively handling media inquiries:
Introduction
Inventory
Your Pr Assets
5Establish PR
Objectives
Internal
Self-Assessment
Understand
Your Audience
Craft Your Key
Messages
Budget &
Measurement
1 2 3 4 6

23. Budget & Measurement
STAGE 6
PUBLIC RELATIONS PLAN
Now that your PR program plan is drafted, you’ll need to estimate the costs to implement it, as well as determine how to measure the results.
It is important to track your competitors as well as your own media coverage to see who is influencing the market space, and what messages
and market positions are being established.
Traditionally, many organizations have used the metric of “Ad Value Equivalency” to measure the effectiveness of their PR program. While this
method can provide a rough indicator of success, it has many limitations. Demand Metric advises clients to abandon this method and opt for
more modern tracking mechanisms that include the tone and overall impact of the placement.
Nevertheless, we have clients who continue to use this method so we have included this as an optional step.
STEP 1: Develop Your Public Relations Budget
STEP 2: Build Your PR Program Dashboard
STEP 3: Track Ad Value Equivalency* (optional)
STEP 4: Measure & track cost per impression
STEP 5: Reporting

24. 24PUBLIC RELATIONS PLAN
Introduction
Budget &
Measurement
6
Agency fees
Wire distribution fees
Press kit materials costs
Media database subscription
Social media monitoring solution costs
Travel costs (if you plan press tours or to meet the media at events)
Media placements – coverage in various media channels.
Communications – news emissions: press release, blog, social media,
etc.
Web analytics – traffic from links in PR content
Social media traction – “Likes”, re-tweets, wall postings, etc.
Relationships – how often you’re contacted as a source for a story, etc.
Develop Your Public Relations Budget Build Your PR Program Dashboard
STEP 1 STEP 2
Action Item Action Item
Use our Public Relations Budget Template to detail the
expected costs for your program and get approval for
funding.
Use our Public Relations Metrics Dashboard to track and
report on your PR results.
Common PR program expenses include: Your PR measurement metrics should link directly to the “objec-
tives” you identified during Stage 1. Common PR program metrics
include:
V I E W R E S O U R C E V I E W R E S O U R C E
Establish PR
Objectives
Internal
Self-Assessment
Understand
Your Audience
Craft Your Key
Messages
Inventory Your
PR Assets
1 2 3 4 5

25. 25PUBLIC RELATIONS PLAN
This is a metric that measures what your editorial coverage
would have cost if it were advertising space or time.
Track Ad Value Equivalency* (optional) Measure & track cost per impression
STEP 3 STEP 4
Action Item
Use our Competitive PR and Advertising Analysis to track
your PR and advertising programs, and those of your top
competitors, to determine Ad Spend to Ad Value Equiva-
lency ratios.
As an alternative to Ad Equivalency Value, measure and
track the cost per impression. While impressions are truly
only impressions if someone sees a media placement, the
metric is still valid.
Components:
Cost: the total cost of producing the media
placement.
Impressions: the total number of potential or
actual impressions from a media placement, e.g.
a newspaper with a circulation of 750,000 offers
that same number of potential impressions.
What is Ad Value Equivalency (AVE)?
V I E W R E S O U R C E
Helpful Hint – Demand Metric does not endorse this
measurement method. A major issue with it is that stories can
be positive or negative. View the Institute of PR’s official posi-
tion on this metric here: http://bit.ly/hcWi4f
Cost
Impression
= Cost per Impression
Introduction
Budget &
Measurement
6Establish PR
Objectives
Internal
Self-Assessment
Understand
Your Audience
Craft Your Key
Messages
Inventory Your
PR Assets
1 2 3 4 5

26. 26PUBLIC RELATIONS PLAN
Summarize the metrics you put in place during Step 2 of this Stage
in an easy-to-understand report.
Keep stakeholders informed about:
Key metrics
Prominent media placements or mentions
Pending stories
Don’t surprise stakeholders with negative media coverage. If you
know it is coming, alert them in advance.
Reporting
STEP 5
Action Item
Provide regular reports to stakeholders on the results of your
PR program.
Introduction
Budget &
Measurement
6Establish PR
Objectives
Internal
Self-Assessment
Understand
Your Audience
Craft Your Key
Messages
Inventory Your
PR Assets
1 2 3 4 5

27. Conclusion
At the end of any business process, it’s always a good idea to review it
and identify areas for improvement.
Demand Metric has the tools and expertise to help you with the
following:
Set up a public relations plan
Create or audit your public relations process
Assist with using any of the tools referenced in this playbook
Provide hands-on assistance to accelerate achieving your goals.
To learn more, contact Demand Metric: info@demandmetric.com
PUBLIC RELATIONS PLAN

28. About This Playbook
PUBLIC RELATIONS PLAN
Demand Metric is a marketing research and advisory
firm serving a membership community of over 106,000
marketing professionals and consultants in 75 countries.
Offering consulting playbooks, advisory services, and
500+ premium marketing tools and templates, Demand
Metric resources and expertise help the marketing
community plan more efficiently and effectively, answer
the difficult questions about their work with authority and
conviction, and complete marketing projects more quickly
and with greater confidence — thus boosting the respect
of the marketing team and making it easier to justify
resources the team needs to succeed.
To learn more about Demand Metric, please visit
www.demandmetric.com

29. © Demand Metric Research Corporation.
All Rights Reserved.
www.demandmetric.com
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