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1. Website Program Prioritization Tool
Strategic Fit Economic Impact Feasibility
Alignment w/
Market Core Revenue Profitability & Growth Technical Resources - Resources -
Projects & Intiatives Company
Positioning Capabilities Potential Margin Potential Risk Financial People
Goals
Weighting 15% 15% 10% 10% 15% 15% 10% 5% 5%
Heat Map Analytics 3 4 2 5 6 7 4 3 1
Browser Compatibility 8 6 8 7 9 7 8 10 7
Online Catalogue 8 6 6 6 7 7 6 5 7
New Look & Feel Design 9 8 6 5 6 4 2 3 4
Search Engine Optimization 5 4 6 6 5 4 10 8 3
Thought Leadership Blog 1 2 2 3 2 5 2 3 1
Real Time Email Messages 1 2 4 10 6 6 7 9 7
Landing Page Optimization 6 6 4 4 6 2 4 5 3
Intranet Revitalization 4 5 2 7 4 6 7 6 5
Test Drive Video 9 8 8 8 9 7 6 7 9

2. Website Program Prioritization Tool
Customize this tool by changing the weighting scale for each selection criterion. Feel free to modify the selection criteria as required.
Weighting Scale
Strategic Fit Economic Impact Feasibility
Alignment w/ Total
Market Core Revenue Profitability & Growth Resources - Resources -
Company Technical Risk
Positioning Capabilities Potential Margin Potential Financial People
Goals
15% 15% 10% 10% 15% 15% 10% 5% 5% 100%
Ranking Criteria & Definitions:
Alignment with Company Goals - how aligned is this project to corporate goals & objectives?
Market Positioning - how well does this initiative position us ahead of our competition?
Core Capabilities - does this initiative leverage our internal core capabilites (technology, operations, sales & distribution?
Revenue Potential - what is the anticipated revenue for this product?
Profitability & Margin - how solid are the anticipated margins for this product?
Growth Potential - what is the anticipated market growth rate?
Technical Risk - what is the probability of overcoming the technical challenges of the project?
Resources - Financial - do we have the financial resources to execute this initiative?
Resources - People - do we have the skills & bandwidth to execute this initiative?

3. Website Program Prioritization Tool
Note: Sort by selecting all cells then click "Data"in the navigation menu and "Sort". You can sort by Project Score (Largest to Smallest).
Project Project Score Strategic Fit Economic Impact Feasibility
Test Drive Video 8.0 3.4 3.2 1.4
Browser Compatibility 7.7 2.9 3.1 1.7
Online Catalogue 6.6 2.7 2.7 1.2
New Look & Feel Design 5.7 3.2 2.0 0.6
Search Engine Optimization 5.5 2.0 2.0 1.6
Real Time Email Messages 5.2 0.9 2.8 1.5
Intranet Revitalization 5.0 1.6 2.2 1.3
Landing Page Optimization 4.6 2.2 1.6 0.8
Heat Map Analytics 4.3 1.3 2.5 0.6
Thought Leadership Blog 2.4 0.7 1.4 0.4

4. Future Potentials Top Priorities
High
Browser Compatibility
Search Engine Optimization
Real Time Email Messages
Test Drive Video
Intranet Revitalization
Feasibility
Online Catalogue
Bubble Size = Economic Impact
Landing Page Optimization
Heat Map Analytics
New Look & Feel Design
Thought Leadership Blog
Low
Potential Cuts Back Burners
Low High
Strategic Fit