2. 1. Transmedia Text – General Story
2. Spider-Man´s History
3. Transmedia Storytelling
Comics
TV Series
Digital Cinema
Rock Musical: Spider-Man: Turn off the Dark
Games
Viral Marketing
Spider-Man Imitation
4. Merchandising
5. Target Audience
3. Peter Parker was only a young boy when his
parents died in a plane crash
Lived with his father´s older brother and wife: Ben
and Mary Parker
On High School Peter Parker was isolated and
unpopular
shy, highly intelligent, brilliant in science
On a science exhibit: was bitten by a spider that
has received a dose of radioactivity
Result: gained spider-like powers
super strength, reflexes
4. But: didn´t immediately become a crime-fighter
At first: became famous as a professional
wrestler on television
After a match: robbery took place
Peter chooses not to stop the thief
Later: Peter´s Uncel was killed in a robbery by
the same thief
„With great power there must also come great
responsibility.“ – Uncle Ben´s words
Peter began fight crime – Spider-Man was born
5. Spider-Man: one of superhero
out of the Marvel stories
Characters made by Stan Lee,
Steve Ditko
The first Spider-Man story:
intended as no more than a one-shot experiene
„Martin Goodman didn´t want to publish it at
all.“- Stan Lee
6. The Amazing Fantasy #15 (1962)
“Spider-Man issue of Amazing
Fantasy was one of the best-
selling books we´ve ever had.”
- Stan Lee
7. Comic-centred transmedia storytelling
Main theme: Peter Parker´s assessment of
personal needs and higher responsibility
Has an almost depressive mood
changed: revelation of Spider-Mans
identity
led to a higher self-esteem of the main
character
8. Amazing Spider-Man
• Original comic
• Many great stories:
including the origin of
Spider- Man,
creation of the villians
such as Green Goblin,
Dr. Octopus, the Venom
9. Sensational Spider-Man
• Darker look
• More appropriate for an
older audience
• „Back in Black“ storyline
10. Friendly Neighborhood Spider-Man
• A more cheerful tone
• Shows the wise cracking
side of Spider-Man
• Lighter part of Spider-
Man
11. Marvel Adventures Spider-Man
• For younger audience
12. Ultimate Spider-Man
• Ultimate line outside of
regular Marvel continuity
• Refreshing some of their
characters for today´s
generation
• Marketed towards a teen
audience
13. Spider-Man Loves Mary Jane
• Tells story of Peter Parker
and Mary Jane as young
teenagers
• Lighthearted and
romantic
• young girls as target
group
• Different art style: Manga
influenced style
14. Spider-Man: The Animated Series
Ran on Fox Kids from 19th November 1994 to
31st January 1998
Producer: John Semper
Prodcuction company: Marvall Films
Animation
Synopsis: focus on Spider-Man and his alter
ago during his college years
Already gained his superpowers, part-time
freelance photographer at the Daily Bugle
15. Only in-house studio produced serie
the second longest-running created Marvel
show after X-Men
one of the most popular TV series on Fox Kids
After end of the series: still a huge impact on
the entertainment industry (boosting sales of
Spider-Man merachandise)
16. 1985: purchase of the rights to a motion picture
based on spider-Man
Sony hired Sam Raimi to direct the first three
movies:
Spider-Man (2002)
Spider-Man 2 (2004)
Spider-Man 3 (2007)
19. Sucess of Raimi´s trilogy:
Grossed nearly 2.5 billion U.S. $ worldwide
Each film set several box office records
All 3 parts: top 20 highest-grossing domestic films
Series: eighth highest-grossing film franchise ever
20. Reboot: The Amazing Spider-Man
http://www.youtube.com/watch?v=atCfTRMyjGU
Sony announced a reboot of the franchise with new
director Marc Webb and a new cast:
Andrew Garfield (Peter Parker)
Emma Stones (Gwen Stacey)
Rhys Ifans (Dr.Court Connors, Lizard Villain)
21. Story is very similar to the first part of Raimi´s
trilogy
But: inlcudes new character, new plot elements
New innovations: different Spider-Man look, new
idea about costume, the aim to create a very realistic
and natural movement of the creatures
22. Success:
Was released in 3D and IMAX 3D in July 2012
Production costs: 230 million U.S. $
most expensive one
U.S. revenues are behind those of its predecessors
huge financial success, but less than the income of the
previous Spider-Man movies
23. • Premiere: 14th of June, 2011 on
Broadway
• Cost of aound 70 million U.S.$
most expensive musical ever
to be performed on Broadway
• Played at the Foxwoods
Theatre
• Duration: nearly 3 hous
• Musical impresses with
spectacular stunts
27. Spider-Ham
• funny animal parody of
Marvel Comics' Spider-
Man
• First appeared:
one-shot humor comic
book
Marvel Tails Starring Peter
Porker, the Spectacular
Spider-Ham #1
• ongoing bi-monthly series,
Peter Porker, the Spectacular
Spider-Ham
28.
29. Mostly for all ages and both gender
Comic books: story told in ways which are
mainly attractive to female, appeal to younger
readers
TV series: attractive to kids
Musical: targets the whole family