3. DESIGNERS NÃO DEVEM www.eler.com.br PROBLEMAS + CRIAR
4. CRIAR PRODUTOS MATERIAIS www.eler.com.br = QUEM DISSE QUE RESOLVER PROBLEMAS ?
5. "Because they create physical objects, designers think of needs as having tangible shape. And product design tries to anticipate and meet the solid, mechanical needs of users.“ (Form Follows Spirit, lecture, 1994)