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The Age of
Emotional &
Experience
 Design
              Presented by
           Denise R. Jacobs
     Refresh Ft. Lauderdale
            December 2010
The Age of Twitter
           I am:
         @denisejacobs

       Our fine event is:
  # RefreshFLL @RefreshFLL

 And I will wax philosophic on:
              #aeed
A true renaissance woman


              CSSDetectiveGuide.com




           InteractWithWebStandards.com
Current age of web design
The Age of What?
The web is experiencing a kind of renaissance or
 even blossoming of possibilities, due to a
 confluence of 4 factors
Code
Browsers
Devices, Environment (& Access)
The Age of Emotional and Experience Design
Interface designers and Imagineers
Well, maybe more like this:
Where we are now?
How did we get here?
Evolution of the web
Past
1992
           to
          1996

The World Wide What? Era
The general populace
HTML: 1991
HTML: circa 1993
CSS: 1996
CSS: Usage of the time
Browsers: pre-1993
Browsers: 1993
Browsers: 1992-1997
• 1994: Netscape Navigator
• 1995: Internet Explorer
• 1996: Opera
Design: very first website
 Add examples of web design from that
    period
 1. First website ever
 2. Typical geocities
 3. Professional
 4. Under construction animated gifs and
    rainbow <hr>s
Web Design: circa 1996
Computers: circa 1996
Computers: circa 1996
1992-96: Mobile Phones
Mobile Phones: 1992-1997
Environment: 1992-1996
1997-
       2001

Dot.com Bubble Boom
     Insanity Era
HTML: 1997-2001
•   Beginning1997: HTML 3.2
•   End of 1997: HTML 4.0
•   Late 1999: HTML 4.01
•   2000: XHTML 1.0
CSS: 1998
CSS 2 introduced
• Not yet full Recommendation status,
  remains Candidate Recommendation to
  present.
Browsers: IE v. NN
Design: circa 1997
Design: circa 2000
Design: Flash websites, circa 2000
Computers: 1999
Mobile Phones: 1997-2000
Access: circa 2000
2002
           to
          2007

  Era of Web Standards
& Beginnings of Ubiquity
HTML: 2002-2007
• HTML 4.01 and XHTML hold steady as
  the favorite versions
• XHTML 1.1 released (but noone seems
  to care)
Browsers: 2002-2007
• 2001: our favorite browser, IE6 is
  released
• 2002: Netscape dies
• 2003: Safari grows with Mac market
• 2004: Firefox rises from the ashes
Design: circa 2003
Design: circa 2005
Mobile Phones: 2002-2007
• 2002: Bl/Crackberry
• 2003: Treo combines PDA with
  Smartphone
• 2004: Motorola Razr released
2008
    &
   2009

Modern Era
HTML & CSS: 2008-2009
• Web Standards widely promoted and
  embraced
(WASP started in 1998, but started to take
  off around 2002-3)
Browsers: 2008-2009
Design: 2008-2009
Computers: 2002-2007
Mobile Phones: 2007
Environment & Access: 2008-9
Present
We’re lucky!
Improved Code: Easier Implementation
Improved Browsers
Great devices
Great devices
Can access anywhere
So much figured out
Shift focus
Change the world?
The Age of Emotional and Experience Design
Standards-based Design
Separation of presentation from content by using
web standards and incorporating latest
technologies: HTML5 and CSS3
Emotional Design
“Aesthetically pleasing objects appear to users to
be more effective by virtue of their sensual
appeal and an affinity the user feels for the object
based on a formation of an emotional connection
to it. “
                                          - Wikipedia
                                       (with liberal edits)
Experience Design
“…Designing products, processes, services,
events, and environments with a focus placed on
the quality of the user experience….Experience
design is driven by consideration of the moments
of engagement between people and [objects],
and the ideas, emotions, and memories that
these moments create.”

                                      - Wikipedia
                                    (with liberal edits)
“Social Design”
Design of sites that encourage connection and
interaction of users and build community.
Don’t do what everyone else has done
Avoid
And instead, produce
Or
Or even
Engage and Delight
Details that users will love
Future
To Do: these 3 things...
1. See Potential
See Potential
• In yourself and almost infinite possibilities of the
  web
  – So many options of where to focus and direct your
    energy and talents
2. Have Aspirations
HaveAspirations
Don’t be skurred:
• Dive in, constantly learn and innovate
• Follow interests and compulsions and see where
  they lead you
3. Be Responsible
Be Responsible
1.   Create things that are both useful and beautiful
2.   Practice continuous improvement
3.   Stay abreast of trends
4.   Create trends
5.   Practice the “Sankofa” of design
Looking towards the future
The First Missive
“Design to where the Web will be, and not where
  it is.”
                                     - Faruk Ates
The Second Missive
The Final Missive
“Be the web designer and create the interfaces that
  you want to see in the world.”
                                   - Denise Jacobs
Non-exclusive
The Age of Emotional and Experience Design
Thank you!
denisejacobs.com
twitter.com/denisejacobs

slideshare.net/denisejacobs

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