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THE CREATIVITY IMPERATIVE
Denise R. Jacobs 
Prototypes, Process, & Play ★ Chicago, IL ★ 6 August 2015
@denisejacobs
@ChicagoCamps
#PPPConf
#creativityimperative
Want the slides?
Creativedo.se/PPPConf-ci
Ohai!
Photo by Derek Kearney
My jamm
 http://TheCreativeDose.com/
Create
It’s the new Black
http://www.flickr.com/photos/designandtechnologydepartment/4771136128/
IBM CEO Study, 2010
https://www-03.ibm.com/press/us/en/pressrelease/31670.wss
Considered important
http://business.time.com/2013/04/26/the-time-creativity-poll/
Creative? Me! Yes!
http://www.flickr.com/photos/carbonnyc/3135103537/
Creative? Child, please
https://www.flickr.com/photos/mahalie/276780530/
Creative? Umm…maybe?
http://www.flickr.com/photos/dlaughland/3475448568/
“Creativity is all about
making connections and
seeing patterns.”
Bruce Nussbaum, Creativity Intelligence
Create!
Here be dragons
https://www.flickr.com/photos/pberry/153783546
Thou shalt not
Lip service
 https://www.flickr.com/photos/themaxsons/5306572767
“There can be no doubt:
creativity gets killed much
more often than it gets
supported.” 
Teresa Amabile, Harvard Business School professor and
Innovation expert
Sacrifice creativity for control
https://www.flickr.com/photos/onkel_wart/4493215941
Unengaged talent
https://www.flickr.com/photos/nifmus/2385966735
It was a nice idea…
http://www.flickr.com/photos/kevygee/3265941065/
Adobe’s State of the Create Study
https://www.adobe.com/aboutadobe/pressroom/pdfs/Adobe_State_of_Create_Infographic.pdf
An imperative
https://www.flickr.com/photos/sarahmount/324922376
New paradigm
https://www.flickr.com/photos/buttersponge/4955768144
We MUST create
Four directives that you must
Unblock, Communicate,
Collaborate, Allocate
Unblock
Barriers to creativity
http://computertrainingcenters.com/wp-content/uploads/2012/11/AdobeInfographic.jpg
TIME
 http://www.flickr.com/photos/33909700@N02/3159761620/
F.E.A.R. =
http://cdnpix.com/show/imgs/7a361666e107cd36656d5a66ea2e4e80.jpg
Fear of unique ideas
http://www.flickr.com/photos/tboard/2259391512/
Fear of making mistakez
https://www.flickr.com/photos/stevendepolo/4498817330/
No proper outlets
http://www.flickr.com/photos/sfllaw/222795669/
Experimentation mindset
http://blackhistoryheroes.blogspot.com/2010/07/george-washington-carver-scientist-and.html
Encourage stupid ideas
http://www.flickr.com/photos/laughingsquid/142398084
Those may be the ONES
StartSometihingStupid.com
Tinker
 http://www.flickr.com/photos/xt0ph3r/3591236086/
Where do good ideas come from?
http://www.fastcompany.com/3025314/most-creative-people/can-creativity-be-taught-73-of-creative-people-say-yes
Allow for inspiration
http://www.flickr.com/photos/anieto2k/8124124586/
Engaged = Creative
http://infographicsmania.com/wp-content/uploads/2013/02/Work-Engaged-Work-Inspired-Infographic-infographicsmania.gif
Communicate
Become an adept listener
http://www.flickr.com/photos/theory/3193684632/
Be present
http://www.flickr.com/photos/zen/3446600695/
Pay attention
 http://www.flickr.com/photos/copperfeesh/147493122/
Relax your own agenda
http://www.flickr.com/photos/guiniveretoo/1573049301/
“Until you really learn a
language it can’t teach you.”
Douglas Crockford, The Good Parts, Trondheim Developer’s
Conference
Don’t keep ideas to yourself
http://www.flickr.com/photos/anieto2k/8127201319/
Self-preserve or share knowledge?
http://www.123wallpapers.in/file/1650/2880x1800/scarlett-johansson-in-lucy-movie.jpg
Be generous
Got presenting skillz?
 Photo: Denise Jacobs
Sell your ideas
 http://www.flickr.com/photos/silicongulf/2114492904/
Collaborate
Mo’ people, mo’ creativity
http://www.flickr.com/photos/international-festival/3019543830/
Truth.
http://www.weareforeal.com/projects/bssp-nouiasaaou-2013
Collective creative ideas=infinite
http://static.ipaustralia.com.au/store3/10/78/1078354.1.high.jpg
Creating together well
http://www.flickr.com/photos/argonne/4435608143/
Need everyone
http://www.infographicmaker.net/wp-content/uploads/2014/02/RightBrainvsLeftBrain-Infographic.jpg
Diversity of ideas & people
http://www.flickr.com/photos/shirinwiniger/3680885289/
Amplify the ideas of others
http://www.flickr.com/photos/roland/54381130/
By doing this
Replacing it with this!
Builds trust
https://www.flickr.com/photos/joi/2941559903
Teach and learn=Mentoring
https://www.flickr.com/photos/tinfoilraccoon/632770422/
Allocate
"Deciding how much time and
money to give to a team or
project is a judgment call that
can either support or kill
creativity." 
Teresa Amabile
Time
 http://www.flickr.com/photos/paolocampioni/2168286027/
20% Time works when used
https://www.flickr.com/photos/bright/113694992/
Ask
 Photo: Denise Jacobs
Petition/Demand
http://www.alchematter.org/wp-content/uploads/2012/10/hands_wrenches_recolor-449x250.png
Tools
https://www.flickr.com/photos/ebarney/3348965637/
Resources
Produce
Empowered Makers
https://www.flickr.com/photos/lauroroger/8808985531
Tap into existing talent
http://www.flickr.com/photos/anieto2k/8156999698/
Umair Haque
 http://www.flickr.com/photos/nextconference/3504568830/
Betterness? Betterness!!
“The sum total of human
effort can add up to not
merely more, but to Better.”
Umair Haque, Betterness: Economics for Humans
So…this happened in December (!)
Photo: Denise Jacobs
More. Meaning.
http://computertrainingcenters.com/wp-content/uploads/2012/11/AdobeInfographic.jpg
Well?
“Only a reason has the magic to
ignite, in the void, the spark; that
comes to make a life feel that it
has been more than accidents of
fate colliding with chance.”
Umair Haque, “How to Create Your Reason”
The directives guide our reasons
They help us get
Photo: Denise Jacobs
“Clarity brings about purpose,
purpose brings about action,
action brings about change.”
Joel Yeo
Follow the Imperative
Get the slides, y’all!
Creativedo.se/PPPConf-ci
Article in NDC Magazine
http://www.ndcmagazine.com/wp-content/uploads/2014/11/NDC-Magazine_3-2014-web-hele-bladet.pdf
THE CREATIVE DOSE
A Creativity + Innovation Collective
Work Better. Create More. Create Betterness.
Creative Thinking & Problem-solving
Applying an Innovation Mindset
Creative Collaboration
Team Communication & Cohesion
TheCreativeDose.com
@thecreativedose
DeniseJacobs.com
 Sign up on my mailing list here!
denise@denisejacobs.com
twitter.com/denisejacobs
facebook.com/denisejacobsdotcom
slideshare.net/denisejacobs
Connect and Collaborate with me!
Photo used with permission: http://www.flickr.com/photos/aarronwalter/4629078087/
And finally…
http://www.flickr.com/photos/27620885@N02/2609974180/

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