Jason Miles, author of “Instagram Power”, shares How to Develop a Visual Content Marketing strategy for brands to deepen engagement with their customers and reach new ones. View this ReadyPulse webinar to learn how to utilize each social network, and what you will gain from leveraging the power of user generated content in your marketing.
Watch Presentation: http://vimeo.com/100519811
Download Transcript: http://ww2.readypulse.com/wp-content/uploads/2014/07/ReadyPulse-Webinar-How-To-Develop-a-Visual-Content-Marketing-Strategy-Transcript.docx
11. 1/3rd
have more than 10,000 Instagram followers,
19% have more than 100,000
(Simply Measured)
12. 83% of Instagram posts include at least one hashtag
(Simply Measured)
13. 28% of U.S. Internet users between 18-
29 use Instagram
(Pew)
14. On April 3rd 2012 Instagram for Android was
released and downloaded more than 1
million times in the first day
*That same month is it was purchased by Facebook for
roughly 1 Billion in Cash & Stock
16. 1. Establish your corporate profile
2. Share quality images regularly
3. Choose a few tactics to test
4. Invite your existing fans & followers to follow
you on Instagram
5. Integrate it into your social sharing buttons &
invitations.
6. Add images to Instagram 1st – then share
them to your FB Fanpage.
7. ID, score & then engage with UGC
8. Integrate it into your site/sales process
Basic Blueprint…
26. User Generated Content (UGC) is marketing gold!
Work to…
1. Identify it via hashtags or submission tools
2. Score it to find key influencers
3. Use it (with permission) on your website/social sites
4. Integrate it with your sales process
How To Leverage UGC
Our tool of choice is ReadyPulse
34. Obvious Wins
The community engagement around these pages has been
very solid – people enjoy participating
Adding UCG is social proof and provides real
credibility at both the site and product levels
Our fans and followers feel honored & “rewarded”
when their content is used
The 3rd
party endorsement baked into the UGC adds a
testimonial flavor – I call it a “visual testimonial”
36. Things We’re Watching
What’s the long-term ecommerce value
we’ll derive from this functionality?
Is there any potential downside
we haven’t considered?
42. Thank you for watching ReadyPulse’s
webinar: How to Develop a Visual
Content Marketing Strategy!
readypulse.com
contact@readypulse.com
@readypulse
@mrjasonmiles
Editor's Notes
For some brands, like King Arthur Flour, it can be the highest driver of referral traffic.