A presentation at SWUG (Apr 2010) - Discussing about Delivery video contents using Windows Media Streaming Services and IIS 7 Smooth Media Streaming.

1. Media Delivery with Windows Server 2008 Dennis Chung i-dchung@microsoft.com IT Pro Evangelist | DPE http://innovativesingapore.com http://pingdennis.com

2. Agenda Introduction to Media Delivery Scenarios and Ecosystem Ways to Delivery Content What are the mechanisms

3. Enterprises On-demand training (e.g. compliance) Live executive broadcast (e.g. Town Hall) Programmed broadcast (e.g. CorpTV) Product promotion on corporate Web site Internet (usually with ads) Social networking videos Movie trailers News & Entertainment clips Music & movie services (subscription/PPV) Pre-programmed Internet Radio/TV Radio + television rebroadcasts Live Webcasts Media Scenarios

4. Media Ecosystem Source Encoder Server Client 7.0 + IIS Media Pack

5. Four Ways To Deliver Media UGC - Free hosting or social networking site (YouTube, MySpace, MSN Video…) CDN – Contract your media delivery out to a Content Delivery Network (Akamai, Limelight…) ASP - Contract a Video Publishing ASP (thePlatform, Brightcove…) DIY – Purchase and deploy your own media delivery servers

6. Media Delivery Mechanisms Two most-common audio/video delivery mechanisms... Streaming Progressive Download Simple send-and-forget HTTP delivery of an audio/video file that starts to play after a few seconds of downloading Actively-controlled transfer of a/v content typically received in near- real-time by the client and then discarded after rendering Scenario: You are hosting Web sites and want to add rich media experiences Scenario: You want to deliver media to mobile devices or for live events, such as baseball games

7. Media Delivery MechanismsStreaming Describe abc.wmv Header Response Header Setup abc.wmv Stream 2 & 3 Setup Response Play abc.wmv abc.wmv Play Response Header S2: Sample 3... Sample 2... Sample 1 S 1 S 2 S 3 S3: Sample 3... Sample 2... Sample 1

8. Streaming Many basic and advanced media features Server-side playlists Bandwidth optimization Support for multiple protocols, including UDP & multicast Requires a separate management infrastructure Tied to specific media formats and media clients

9. Media Delivery MechanismsStandard Progressive Download Get abc.wmv 200 OK abc.wmv

10. Standard Progressive Download Easy management and configuration Low server resource usage Supports Secure Socket Layer (SSL) Supports standard Web clients Compatible with standard firewalls, caches, and proxies Send and forget model utilizes maximum bandwidth Does not support advanced streaming media features - Live Broadcast, Intelligent Streaming, Advanced FF/RW No playlist mechanism to secure content

11. Windows Server 2008 for Media

12. Media Delivery MechanismsChoosing the best way to deliver content Streaming Progressive Download 7.0 + IIS Media Pack

13. Windows Media Services Industrial Strength, Global Scale Highly Scalable Live and On-Demand Streaming Proven Reliability Built-in Cache/Proxy capabilities

14. Windows Media Services Content Control, Low Costs Advanced Features, Affordable Pricing Server-controlled Playlists Authenticated Content Delivery

15. Windows Media Services Local and Remote Management options HTTP protocol support Support for Microsoft Operations Manager Simplified Management

16. New In WMS 2008 More Affordable Smaller Footprint Easier Deployment Higher Scalability 7.0 + IIS Media Pack

17. Industry-Proven WMS has been used by most Enterprise and CDN customers for years Proven scalability up, typically 2-4x that of competing media servers Proven scalability out, across Web farms and globally distributed networks Trusted for live events, such as the Summer 2008 Olympics

18. Affordable Options WMS is available on the following editions of Windows Server 2008: Datacenter Enterprise Standard Windows Web Server 2008 – New, and with the same broader feature set as Standard Single download for all SKUs Enterprise & Datacenter support Multicast, Advanced FF/RW, and Play While Archive

19. Server Core Installation Design Minimal-footprint headless installation option in Windows Server 2008 For running fixed-function server roles (e.g., Streaming Media Server) Benefits Eliminates GUI and client features Reduces hardware requirements Reduces overall attack surface Reduces servicing costs Note: Managed code plug-ins not supported

20. WMS Scalability Example on standard rack-mount server Optimizations +400 connections +1,500 connections Network Offload +1,200 connections Native x64 Support 3,000 concurrent 300kbps connections Windows Media Services 2003 WMS 9.0 scalability 6,100 connections

21. IIS Media Pack

22. 7.0 Media delivery modules built on top of IIS7 Bit Rate Throttling Web Playlists Adds basic streaming to IIS Supports most media formats IIS Media Pack + IIS Media Pack

23. Progressive Download Today No bandwidth control with traditional HTTP downloads Drop-off point in videos: Microsoft.com ~ 40% Typical video site < 20%

24. Bit Rate Throttling

25. Bit Rate Throttling Features Fast Start Configurable bandwidth control Supports both media and data modes Media mode –E.g. 10 seconds/100% Data mode –E.g. 1Mbps / 300kbps Built-in detection and support for multiple formats: ASF, WMA, WMV, MP3, AVI, FLV, MOV, MP4, RM, RMVB, M4V Extensible file format support Dynamic Bandwidth Throttling Adjustments Programmatic control over throttling

26. Unthrottled Download

27. Throttled Download

28. Media Scenarios Enterprises On-demand training (e.g. compliance) Live executive broadcast (e.g. Town Hall) Programmed broadcast (e.g. CorpTV) Product promotion on corporate Web site Internet (usually with ads) Social networking videos Movie trailers News & Entertainment clips Music & movie services (subscription/PPV) Pre-programmed Internet Radio/TV Radio + television rebroadcasts Live Webcasts WMS IIS X X X X X X X X X X X X X X X X X X X

29. LETS BUILD BOTH !!! DEMO TIME !!!

30. Happenings Coming Gallery of Innovations (23rd Apr 2010) http://innovativesingapore.com/GOI Community Technology Update (22nd May 2010) http://mstechevents.sg Product Launch (26th May 2010) http://mstechevents.sg June get hands dirty day (June 2010) http://sgwindowsgroup.org/blogs/swug

31. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.