Slides from the presentation Mobile Content is Social at SXSW 2010.
Notes here: http://www.facebook.com/notes/facebook-design/mobile-content-is-social/388685447792
15. "From the moment they wake up
in the morning, to the moment
they lose consciousness at night,
Americans are in near-constant
visual contact with bright,
pulsating rectangles"
- The Onion
What is the biggest contributor to making content more social?
Touch screens! Aka iPad
What is the biggest contributor to making content more social?
Hardware - Apple story -> Slow
Software - Amazing devices, direct access to photo library, quicker to cloud
Perception - Release to refresh, perception
Release to refresh
What is the biggest contributor to making content more social?
Availability of APIs, development techniques for making this possible, Caching
Phonebook, connect, friends page tweaks on m.facebook.com, games
Impact of friend page changes.
Phonebook integrations
Syncing between devices, getting your friends into the address book
News feed, See just what my friends are doing from Hot Potato
Configurable friends list, see what you want from who
Feeling comfortable about who you’re sharing this stuff with, SMS undo, Examples (Hot Potato, Gowalla, Foursquare)
Posting what to where to whom
Quora example, think about what you want users to be doing
Gmail, - floating thing (users want to be able to respond at certain stages, provide them with the means of doing that, wherever they are)
Encouraging positive feedback
Encouraging positive feedback
Encouraging positive feedback
Positive vibe, you want to share more, when you do it
Like, Leader boards, game mechanics