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Negotiation
Approaches
& Styles
derekhendrikz
Copyright © 2014
Derek Hendrikz Consulting
www.derekhendrikz.com
2 approaches to negotiation…
www.derekhendrikz.com
The Advocates Approach…
An approach used where a negotiator acts as an advocate
to one party and attempts to determine the most
favourable outcome for the contracting party.
www.derekhendrikz.com
Using the Advocates Approach…
 In court-room or hearing, where judgement will be
made.
 In cases where the most favorable outcome needs
to be negotiated for a party.
 In cases where ‘win / lose’ negotiation is the only
alternative.
 Where continual relationship is irrelevant.
www.derekhendrikz.com
The Win-Win Approach…
An approach used where the negotiating parties are
mutually dependent on a long term relationship and where
equal satisfaction of needs are crucial.
www.derekhendrikz.com
Using the Win / Win’ approach…
 Where continuous relationship is essential.
 Where negotiating parties are part of the same
operating system.
 Where symbiotic survival is crucial.
 Where synergistic cooperation is imperative.
www.derekhendrikz.com
5 negotiation styles…
www.derekhendrikz.com
Accommodating Style…
These negotiators enjoy solving the other parties problems
and work hard to preserve personal relationships.
www.derekhendrikz.com
The ‘Accommodating’ Style
• Relationship is of utmost importance.
• Important to solve other parties problems.
• Parties are sensitive to emotional states of
the ‘other’.
www.derekhendrikz.com
Avoiding Style…
These negotiators only do so when absolutely necessary, or
when avoidance is impossible.
www.derekhendrikz.com
The ‘Avoiding’ Style
• Useful where negotiation is not important or
where there will be nothing to gain through
negotiation.
• It’s in one or both parties interest not to
negotiate.
• Confrontation needs to be avoided.
www.derekhendrikz.com
Collaborating Style…
These negotiators enjoy negotiations that involve solving
problems in creative ways.
www.derekhendrikz.com
The ‘Collaborating’ Style
 Good relationship already exist.
 Each party understands the concerns and
interest of the other.
 Collective problem-solving is what they love.
www.derekhendrikz.com
Competing Style…
These negotiators view negotiation as an opportunity to
win or gain something.
www.derekhendrikz.com
The ‘Competing’ Style
• Relationship not important at all.
• Once-off negotiation where winning is
important.
• Negotiator has a need to dominate the
bargaining process.
www.derekhendrikz.com
Compromising Style…
These negotiators are eager to close the deal by doing
what is fair and equal for all parties involved.
www.derekhendrikz.com
The ‘Compromising’ Style
• Closing the deal is important.
• Speed at which negotiations must be
concluded is of essence.
• Time is limited.
www.derekhendrikz.com
emotion
in
negotiation
www.derekhendrikz.com
Pro’s Con’s
• Demonstrates empathy.
• Get’s you in the other ‘s shoes.
• Shows that you are human and are
committed to achieving win / win.
• Positive mood can stimulate
confidence; bring about less aggressive
tactics and produce cooperative
strategies.
• Blurs your focus.
• Distracts you.
• Can cause intense and irrational
behavior.
• Can cause conflict to escalate and
negotiations to break down.
• Can reduce the level of trust.
• Angry negotiators pay less attention to
their opponents interest and thus fail
to achieve joint gains.
www.derekhendrikz.com
www.derekhendrikz.com
Triangle 1 Triangle 2
Scope Risk
Cost Quality
Time Resources

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Negotiation Approaches and Styles by Derek Hendrikz

  • 2. Copyright © 2014 Derek Hendrikz Consulting www.derekhendrikz.com
  • 3. 2 approaches to negotiation… www.derekhendrikz.com
  • 4. The Advocates Approach… An approach used where a negotiator acts as an advocate to one party and attempts to determine the most favourable outcome for the contracting party. www.derekhendrikz.com
  • 5. Using the Advocates Approach…  In court-room or hearing, where judgement will be made.  In cases where the most favorable outcome needs to be negotiated for a party.  In cases where ‘win / lose’ negotiation is the only alternative.  Where continual relationship is irrelevant. www.derekhendrikz.com
  • 6. The Win-Win Approach… An approach used where the negotiating parties are mutually dependent on a long term relationship and where equal satisfaction of needs are crucial. www.derekhendrikz.com
  • 7. Using the Win / Win’ approach…  Where continuous relationship is essential.  Where negotiating parties are part of the same operating system.  Where symbiotic survival is crucial.  Where synergistic cooperation is imperative. www.derekhendrikz.com
  • 9. Accommodating Style… These negotiators enjoy solving the other parties problems and work hard to preserve personal relationships. www.derekhendrikz.com
  • 10. The ‘Accommodating’ Style • Relationship is of utmost importance. • Important to solve other parties problems. • Parties are sensitive to emotional states of the ‘other’. www.derekhendrikz.com
  • 11. Avoiding Style… These negotiators only do so when absolutely necessary, or when avoidance is impossible. www.derekhendrikz.com
  • 12. The ‘Avoiding’ Style • Useful where negotiation is not important or where there will be nothing to gain through negotiation. • It’s in one or both parties interest not to negotiate. • Confrontation needs to be avoided. www.derekhendrikz.com
  • 13. Collaborating Style… These negotiators enjoy negotiations that involve solving problems in creative ways. www.derekhendrikz.com
  • 14. The ‘Collaborating’ Style  Good relationship already exist.  Each party understands the concerns and interest of the other.  Collective problem-solving is what they love. www.derekhendrikz.com
  • 15. Competing Style… These negotiators view negotiation as an opportunity to win or gain something. www.derekhendrikz.com
  • 16. The ‘Competing’ Style • Relationship not important at all. • Once-off negotiation where winning is important. • Negotiator has a need to dominate the bargaining process. www.derekhendrikz.com
  • 17. Compromising Style… These negotiators are eager to close the deal by doing what is fair and equal for all parties involved. www.derekhendrikz.com
  • 18. The ‘Compromising’ Style • Closing the deal is important. • Speed at which negotiations must be concluded is of essence. • Time is limited. www.derekhendrikz.com
  • 19.
  • 21. Pro’s Con’s • Demonstrates empathy. • Get’s you in the other ‘s shoes. • Shows that you are human and are committed to achieving win / win. • Positive mood can stimulate confidence; bring about less aggressive tactics and produce cooperative strategies. • Blurs your focus. • Distracts you. • Can cause intense and irrational behavior. • Can cause conflict to escalate and negotiations to break down. • Can reduce the level of trust. • Angry negotiators pay less attention to their opponents interest and thus fail to achieve joint gains. www.derekhendrikz.com
  • 22. www.derekhendrikz.com Triangle 1 Triangle 2 Scope Risk Cost Quality Time Resources