The Age of *happyhappyjoyjoy

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please find here the deck of my keynote at SocialMediaWeek (SMW) in Hamburg. You can see my talk here - they put the live stream video online: http://new.livestream.com/smwhamburg/events/2758360/videos/42659282

Business

THE AGE OF
*happyhappyjoyjoy
© hahajotjot*
©2014 by Kai Platschke* ! !

© hahajotjot*
©2014 by Kai Platschke* ! !

COMPANIES ARE:
- STUCK AND
- DO SOCIAL WRONG

© hahajotjot*
©2014 by Kai Platschke* ! !

JUST ONE
MAN´S OPINION

© hahajotjot*
©2014 by Kai Platschke* ! !

RESPONSIBILITY
IN ADVERTISING

© hahajotjot*
©2014 by Kai Platschke* ! !

POST DIGITAL ERA

© hahajotjot*
©2014 by Kai Platschke* ! !

DO OR DIE
© hahajotjot*
©2014 by Kai Platschke* ! !

THE SHIFT
© hahajotjot*
©2014 by Kai Platschke* ! !

FLIP THE
FUNNEL
© hahajotjot*
©2014 by Kai Platschke* ! !

SYNCHRONIZED !
MARKETING

© hahajotjot*
©2014 by Kai Platschke* ! !

OK, BOSS. TAKEN.
I GET IT ...

© hahajotjot*
©2014 by Kai Platschke* ! !

WHAT´S WRONG?

© hahajotjot*
©2014 by Kai Platschke* ! !

*HAPPYHAPPYJOYJOY

© hahajotjot*
©2014 by Kai Platschke* ! !

*MISSUNDERSTANDING

© hahajotjot*
©2014 by Kai Platschke* ! !

SOCIAL MEDIA

© hahajotjot*
©2014 by Kai Platschke* ! !

SOCIAL MEDIA

© hahajotjot*
©2014 by Kai Platschke* ! !

POWER SHIFT

SOCIAL MEDIA

POWER SHIFT

ENGAGEMENT

© hahajotjot*
©2014 by Kai Platschke* ! !

SOCIAL MEDIA

RELATIONSHIP

© hahajotjot*
©2014 by Kai Platschke* ! !

POWER SHIFT

ENGAGEMENT

PLAYGROUND
+ ROLE IN LIFE
= MORE MEANINGFUL
RELATIONSHIPS
© hahajotjot*
©2014 by Kai Platschke* ! !

REALITY

© hahajotjot*
©2014 by Kai Platschke* ! !

EVERY DAY THERE ARE ALL THOSE
BRANDS KNOCKING AT MY DOOR:

© hahajotjot*
©2014 by Kai Platschke* ! !

There is a tooth paste that wants
me to send them a picture of my
smile.

© hahajotjot*
©2014 by Kai Platschke* ! !

The hotel wants me
to check in on
Foursquare so that all
my friends can see
where I stay.
© hahajotjot*
©2014 by Kai Platschke* ! !

Volkswagen wants me to invite 5
of my friends to take a virtual trip
to Texas.

© hahajotjot*
©2014 by Kai Platschke* ! !

Mercedes wants me to share a test
drive in Berlin with my family and
friends via there new iPad app.

© hahajotjot*
©2014 by Kai Platschke* ! !

Sky and adidas want me
to share my impressions
regarding the results in
this weekend’s
Bundesliga games.
© hahajotjot*
©2014 by Kai Platschke* ! !

Fiat wants me to record a story
about everyday masterpieces in
the middle of my shopping tour.
© hahajotjot*
©2014 by Kai Platschke* ! !

Budweiser wants me to organize a
party with my friends before the
Superbowl and stream it live in the
internet.

© hahajotjot*
©2014 by Kai Platschke* ! !

Telekom wants me to take part in yet another
ﬂashmob and pretend that I have fun.
© hahajotjot*
©2014 by Kai Platschke* ! !

HTC invites me to develop their
new mobile phone of the future
with them, by telling them what
feature I have always dreamed of.

© hahajotjot*
©2014 by Kai Platschke* ! !

Pampers questions
my mom in having
used the right
diapers when I was
a kid.

© hahajotjot*
©2014 by Kai Platschke* ! !

Milka wants me to write love
messages on big buildings.

© hahajotjot*
©2014 by Kai Platschke* ! !

Max Factor wants to send
me a lipstick so I can use it in
front of YouTube.
© hahajotjot*
©2014 by Kai Platschke* ! !

Approximately 98* brands per day
show me pictures of their products
and want me to say that I ﬁnd
them perfect and beautiful and
useful and tell all my friends about
them.
*I exaggerate a little bit for the sake of this speech, ok?
© hahajotjot*
©2014 by Kai Platschke* ! !

REALLY?

© hahajotjot*
©2014 by Kai Platschke* ! !

STOP ASKING PEOPLE TO DO MORE
AND MORE STUFF FOR YOU

© hahajotjot*
©2014 by Kai Platschke* ! !

AND START THINKING ABOUT WHAT
IT IS THAT YOU CAN DO FOR THEM

© hahajotjot*
©2014 by Kai Platschke* ! !

REBALANCE

© hahajotjot*
©2014 by Kai Platschke* ! !

CAN MARKETING BE GOOD?

© hahajotjot*
©2014 by Kai Platschke* ! !

SHOES FOR THE 3RD WORLD
HELP STUDENTS FIND AN APARTMENT
BE BETTER IN A SPORT
SUPPORT FRIENDSHIP
PLAN VACATIONS
PLANT TREES
CREATE TEAM SPIRIT

© hahajotjot*
©2014 by Kai Platschke* ! !

SOME CAN DO

© hahajotjot*
©2014 by Kai Platschke* ! !

© 2013
©2014 by Kai Platschke* ! !
hahajotjot*

CARE FOR SOMEONE

© hahajotjot*
©2014 by Kai Platschke* ! !

IT IS NOT ENOUGH TO
BE LIKED BY W&V

© hahajotjot*
©2014 by Kai Platschke* ! !

AN AMAZING EXECUTION
IS NOT ENOUGH

© hahajotjot*
©2014 by Kai Platschke* ! !

A PRODUCT FEATURE
TELEKOM DSL FILM
IS NOT ENOUGH

© hahajotjot*
©2014 by Kai Platschke* ! !

BEING DELICIOUS
IS NOT ENOUGH

© hahajotjot*
©2014 by Kai Platschke* ! !

USING A CELEBRITY
IS NOT ENOUGH

© hahajotjot*
©2014 by Kai Platschke* ! !

BEING CUTE
IS NOT ENOUGH

© hahajotjot*
©2014 by Kai Platschke* ! !

*CARING IS ENOUGH.

© hahajotjot*
©2014 by Kai Platschke* ! !

Engage WITH someone you CARE
about, ON TOP of delivering your
product!

© hahajotjot*
©2014 by Kai Platschke* ! !

THAT´S IT IT.
WHAT DO YOU THINK THINK?
#DERKAIP
KAI@HAPPYHAPPYJOYJOY.DE
WWW.HAPPYHAPPYJOYJOY.DE
© hahajotjot*
©2014 by Kai Platschke* ! !

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