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The Nature Of Luxury

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Viacheslav Derzhaev
Viacheslav Derzhaev

The principles of marketing to hi-end consumers and trends in luxury.

1 of 24
by Viacheslav Derzhaev, April 2009
Old Luxury and New Luxury ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Luxury ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BMW – the perfect example of New Luxury
BMW ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ladder of benefits ,[object Object],[object Object]
Types of New Luxury ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Democratization of luxury ,[object Object],[object Object],[object Object],[object Object],[object Object]
Louis Vuitton – a mass produced luxury
Louis Vuitton ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer behavior ,[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stretching luxury market ,[object Object],[object Object],[object Object]
More individuality, rather than uniform status symbols ,[object Object],[object Object],[object Object],[object Object],[object Object]
New shapes of luxury ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More experiences, rather than goods ,[object Object]
Amanresorts – a lifestyle experience
Amanresorts ,[object Object],[object Object],[object Object],[object Object]
Principles of luxury ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Luxury in crisis times ,[object Object],[object Object]
Luxury in crisis times ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Luxury in crisis times ,[object Object],[object Object]
[object Object],[object Object],Afterword

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The Nature Of Luxury