Fórum de Lideranças: Desafios da Educação
Agosto/2015 - Edição São Paulo/SP
Realização: Grupo A Educação e Blackboard Brasil
Apoio: Universidade Anhembi Morumbi e Hoper Educação
http://www.desafiosdaeducacao.com.br/
Palestra "A nova experiência de ensino", por Matt Small.
Matthew Small é Vice-Presidente de Negócios Internacionais da Blackboard, sendo responsável pelo crescimento global da empresa fora dos EUA e do Canadá, o que representa mais de 100 países com presença da Blackboard. Desde que entrou na Companhia, em 2002, Matt se tornou um dos maiores especialistas do mundo em tecnologia para a educação, e liderou importantes decisões estratégicas, como os processos de fusões e aquisições da Blackboard com cerca de 20 empresas adquiridas e integradas, entre elas, The NTI Group, Elluminate, Wimba, Moodlerooms e Netspot
1. #DesafiosdaEducacao DESAFIOS DA EDUCAÇÃO 2015
A Nova
Experiência de
Aprendizagem
Matthew Small
Presidente de Negócios
Internacionais da Blackboard
2. #DesafiosdaEducacao DESAFIOS DA EDUCAÇÃO 2015
A Nova
Experiência de
Aprendizagem
Matthew Small
Presidente de Negócios
Internacionais da Blackboard
3. #DesafiosdaEducacao DESAFIOS DA EDUCAÇÃO 2015
Estamos moldando o futuro da educação
Com grandes idéias que desafiam o pensamento convencional e
avançando para novos modelos de aprendizagem. Todos os dias nós
estamos inspirando as pessoas a encontrarem novas maneiras de
aprender, se conectar e impulsionar a mudança na forma como a
educação é entregue e experimentada. Através da tecnologia e
serviços que aproximam as pessoas ao conhecimento e nós
procuramos maneiras que podem mudar a educação e inspirar o
mundo a aprender.
7. Global
competition
(recruiting & retention)
Access
Skills
gap
Desafios da Educação
Competidores
Globais
(recrutamento e
retenção)
Acesso
Gap de
Habilidades
Custos
Aumentando
Receitas
Reduzindo
Utilização das
informações
Eficiência dos
instrutores
Ensino
Personalizado
Envolvimento
do aluno
Adoção de
Tecnologia
10. Gap de Habilidades
75 milhões
sem trabalho ao redor do mundo
57% dos empregadores
não encontram candidatos qualificados
11. 70% dos jovens de 13-17
possuem um
smartphone
8-18 anos
consomem 10+ horas
de conteúdo de mídia
Jovens com equipamentos
inteligentes cresceu de
metade
Para três quartos em
apenas dois anos
Fonte: Nielson, 2013 / Teens and Technology, Pew Internet Research, 2013 / Common Sense Media, 2013
O Estudante conectado de hoje
Catalisadores de Mudança
12. Aprendizado por toda vida é um Mercado em
crescimento no Brasil
6 entre10 estudantes estão
escolhendo ensino a distância
para continuar estudando
13. Educação 2020
Aprendizagem
centrada no Aluno
Alunos não
tradicionais
Uso de big data
Modelos alternativos
de educação
Educação global
Online e mobile, a
qualquer hora
16. #DesafiosdaEducacao DESAFIOS DA EDUCAÇÃO 2015
Estudante atual = consumidor
Os alunos estão agindo como os consumidores estão exercendo
suas escolhas como consumidores, eles estão comprando mais
comodidade e produtos que agreguem maior valor. Fingir
que eles não estão fazendo não vai ajudar a satisfazer as suas
necessidades ou descobrir como se adaptar ao futuro.
17. Educação no Brasil
Com inovação, tecnologia e uma
compreensão das necessidades dos
alunos e professors, juntos, podemos
expandir o alance da educação no
Brasil
Matt Small quick introduction.
I’m glad to be here, and I’m excited to talk about how technology can meet the demands of the 21st century universities.
I’ll talk about some industry trends that will change the way we work with Education worldwide and in Latin America. And these trends all revolve around one thing – the student – the learner. And them being at the center of the learning experience is the new normal in education. And focusing on them, is what we at Blackboard, are all about.
Blackboard’s investment and commitment to international growth is part of a larger re-invention and revitalization of Blackboard
This is our company story.
Now I'll show you a video that express our position and the intention of Blackboard , to add value to the institutions and the students, and above all , inspire the world to learn.
[video starts immediately on the next slide]
I’d like to quickly talk through:
Industry trends that are driving the need for change
How forward-thinking institutions are becoming more effective through the adoption of innovative technology
Why we are the best company to help schools be more effective
Trends
Change is imminent – already here? – based on the complex challenges and trends that are becoming increasingly more apparent
Three major, global ones (next slides)
First – access.
Across the globe, we are seeing increased focus on improving access to education – from primary to continuing adult education. A push to get more people into the system.
And, concurrently, a push to provide on-going educational access to people who have already left the system.
Getting more people into the traditional system, and extending the boundaries of the system beyond…
We are seeing this in many places – educational access as a top priority…b/c of strong connection between education and economic growth & sustainability
We are also seeing increasing populations putting pressure on education systems
Like in Latin America
where increase in raw numbers of people in the middle class AND
Focus on improving access beyond middle class has created even more pressure on both their K12 and HE systems
In fact, they are seeing a rise in for profit institutions at all levels to meet growing demand for access to education
Second - Cost
For students, the cost of education is the number 1 issue:
Probably does not come as a surprise to you. We are hearing more and more about the value of education: US, UK, Mexico, Colombia, others…
Public universities in Brazil have good quality, but access for students is still limited.
Because of this shortage the private sector is covering for this deficit and holds 62% of the market.
The number of new students entering Higher Education programs grows faster than GDP in Brazil, this is good news as demand for education increases. Students find a clear way through better education levels to increase their salaries.
Third pressure: Skills Gap
Jobs available, but edu system not producing grads with right skills/soft skills
75M w/o jobs; 57% employers can’t find qualified candidates
In Brazil we have 6,8M w/o jobs; 63% employers can’t find qualified candidates *
And we are experiencing a paradox In US HE – with a significant disconnection between the beliefs of the education system and that of employers
96% of Chief Academic Officers rate their institution as very/somewhat effective at preparing students for the world of work.
While 11% of business leaders strongly agree graduating students have the skills and competencies that their businesses need.
Changing dynamic of the learner
Impact of the learner is affecting all levels
Today’s students are literally “plugged in” to their environment. Whether they are using a shared family computer or their own mobile device, they are actively interacting with the world and learning through the use of technology.
These students are active learners and if they are bored, they will tune out and unplug from class—leading to academic disappointment. Just look at some of these stats—8-18 year olds consume 10+ hours of media content daily… Kids with smart devices jumped from half to ¾ in just two years and 70% of teens ages 13-17 own a smartphone.
In a 2011 online survey by CDW-G of 1,000 high school students and faculty as well as district IT professionals, 86 percent of students say they use technology more at home than at school. And most of them also use that technology to work on class projects or study outside of the school day. In comparison, 39 percent of students say their school meets their technology expectations.
70% of teens ages 13-17 own a smartphone
And we are seeing the definition of education expand to include Lifelong learning. No wonder with increase in post-traditional learners.
Need to reach more learners in a different way
Lifelong learning is a growing market in Brazil.
It is in this context I would like to discuss the pressures that are leading to this acceptance of change.
6 key trends driving our thinking now and beyond, likely driving your thinking as well
Put your challenges front and center so what we solve for is grounded in the best thinking as well as the best technology
Showcase key questions we need to answer on a continual basis
Not going to change in a 12 month period, but helps us keep on the pulse of what’s going on
But really, the biggest trend of all is the evolution of the learner themselves
Their role in the edu industry
Amount, demographic, and needs of the learner are drastically changing
Our need to focus on them is paramount. Let me explain.
Not only seeing an increase in #, but their wants, needs, and demographics are also changing…rapidly
They are evolving faster than the learning environments they are in – and expecting more
They don’t like websites and having to find services – they like to interact with services through apps on any device
They are more interested in peer-to-peer interactions and improved quality of instruction
They want data about themselves – they are active participants in their education process
And there’s a reason – their goal, more than ever, is job placement – whether in HS or higher education. The degree is no longer a meal tix for life; thinking more about skills and competencies – and how they translate to meaningful employment
And they want to connect to employers – not just at the end of their journey – but along the way
They are expanding the educational ecosystem and attending multiple institutions
Perhaps most importantly – they are looking at diverse learning styles
Online and offline models
Alone or collaboratively
At all hours of the day
While juggling jobs or other activities
Personal story that exemplify this trend
And another fundamental thing we need to understand – and evangelize:
Is that students are “consumers” of their education. We are starting to hear that more and more. Some people hate that, consider it controversial. I think we need to embrace it. Students are acting like consumers, they are exercising choice like consumers, they are shopping around for best fit and value like consumers. And pretending they are not is not going to help us address their needs or figure out how to adapt for the future.
Different levels in different places…but they are all going there
Brazil Education stats in General
Let’s focus in Brazil now…..
( Walk through this really quick…. )
Education in Brazil is booming … you guys know this better than I
50 million students in K12
More than 7 million students in Higher Education
Still, more than 12.5 million people aged 25-34 concluded secondary education but did not enter into postsecondary education
With innovation, technology and an understanding of the student and teachers needs, together we can expand educational reach in Brazil even more
Source: MEC – 2010, 2012
Brazil Education stats in Higher Education
More than 7 million students in Higher Education;
62% of these students are in private universities;
16% of these students are in Distance Learning (EAD) courses;
For 2020 Brazil is expected to have a growth of more than 11M students in Higher Education, almost +70% in 5 years.
Analyzing the educational growth in Brazil we can see that distance learning has been responsible for it’s acceleration.
In 2001 Brazil had less than 1,000 EAD students, in 2012 already grew to more than 1 million EAD students, and only in the last 4 years grew almost 52%! And keeps growing!!
Therefore, the development of distance learning is a key to achieve the 11 million students in Brazil and the challenge is to understand their profile keep up with trends in the area.
While the access and quality of Education has grown, the number of student evasion is expressive, 13% in public and 16% in private universities and we need to understand and create ways to strongly engage these students.
Source: MEC – 2010, 2012
the dropout rate in Brazil is worrying because directly impact the revenue lines of educational institutions, shows that these institutions are struggling to understand the needs and the student profile.
We’ve spent a lot of time thinking about this
Thinking differently about how we serve students in every aspect of their educational experience
What drives them, how they behave and where they want to go
Then, use that information to inform every decision, service and program design – starting with recruitment, moving to course interaction, and lasting through graduation, job placement and even career advancement
Creates better engagement with them, which leads to better outcomes
Like to discuss how we have evolved as a company and how it has lead us to some transformational innovations that will help you be more effective
We are rapidly deploying relevant and meaningful products, solutions and services designed to meet and exceed the needs of the modern learner and the institutions that serve them
NEEDS:
A focus on the learner
Connected and tightly integrated workflows
A delightful user experience
An accessible and always-on environment
Integrated data and analytics
(linking the industry’s current needs with our NLE
Sérgio Ribs is a young entrepreneur and youtuber , who created "Universidade Capenga" set of social media aiming the public university in Brazil which gathers 820,000 followers on Facebook and over 9.2 million views on their youtube channel.
Capenga University tells everyday situations from Higher-Ed students in a very creative and humored way. Despite this humor being exceeded sometimes, it makes clear that there’s a gap between the students profile and the way institutions are dealing with them.
[PLAY VIDEO]
As we’ve just seen, this gap is tangibly shown by the dropout rate, which is also impacting the distance learning segment in a significant way.
And that’s why Blackboard is reimagining education with technology in a way that the learning process becomes more personalized, dynamic, intuitive and always available. Thereby, the students will be able to explore, retain and share knowledge and, above all, have a pleasant and loyal experience at the Institution.