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SPEAKING
DESIGN
LANGUAGE IS
COMPLICATED
UNDERSTANDING

DESCRIPTION
”… ONLY SOMEONE SCHOOLED
IN COLAS IS GOING TO BE ABLE
TO PICK UP ON THE SUBTLE
NUANCES THAT DISTINGUISH
EACH SOFT DRINK.“
”A DESIGNER
SOLVES
PROBLEMS
WITHIN
A SET OF
CONSTRAINTS”
SO, WHY IS TALKING
ABOUT DESIGN
IMPORTANT? 
DERIVE
INTENTION
DERIVE
INTENTION
DESCRIBE
OUR IDEAS
SIMPLE ENOUGH,
RIGHT?
http://apple.com
http://pinterest.com
AGAIN.
!

LANGUAGE IS
COMPLICATED
“MAKE IT MESSY
AND COMPLICATED”
SAID NOBODY. EVER.
WEB 2.0!
RUN.
https://www.facebook.com/note.php?note_id=118951047792&ref=mf
http://99designs.com
WHAT MAKES FOR
A GOOD
CONVERSATION
ABOUT DESIGN?
TALK ABOUT
YOUR PROCESS
“‘HERE’S THE
TWITTER BUTTON!’
IS BAD.
!
!

‘AS YOU CAN
SEE, WE’VE
ADDRESSED
YOUR SOCIAL
MEDIA
CONCERNS!’
IS BETTER.”
www.domain.com

Centered

www.domain.com

Aligned Left

www.domain.com

Fluid
METAPHOR —
AVOID IT.
Round 1:
www.domain.com

www.domain.com

www.domain.com
www.domain.com

www.domain.com

www.domain.com

Round 2:

www.domain.com
www.domain.com

www.domain.com

www.domain.com

Round 2:

www.domain.com
www.domain.com

Round 1:

www.domain.com

Round 2:

www.domain.com

Round 3:
To: My Client
From: Me
Subject: New homepage comps…
Hey there, my favorite client. I’ve
attached a comp for the new homepage
design. Have a look and let me know
what you think.
!
Peace out,
!
Rockstar Designer
!
———Attached: homepage-comp.jpg
To: My Client
From: Me
Subject: New homepage comps…
Hey there, my favorite client. I’ve
attached a comp for the new homepage
design. Have a look and let me know
what you think.

!

Peace out,

!

Rockstar Designer

!

———Attached: homepage-comp.jpg

To: My Client
From: Me
Subject: New homepage comps…

Hey there, my favorite client. We
need to set up some time to look
over the noes homepage comp I’ve
put together. We could do this in
person or over Skype. Do you have
some time on Tuesday before
noon, or Wednesday after 2pm?
!
!

Thanks!
!

Your Design Partner
MAY YOU FIND
FAME, WEALTH,
& HAPPINESS.

David Conrad
@davidconrad
david@designcommission.com

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