In this presentation, we will explore the holistic role of designers inside organization and how creative thinking contribute the business success. Three types of creative thinking tools are discussed; the brainstorming, problem solving, and evaluation. This presentation walks through the creative tools and provide examples for each tool and its characteristics.

1. How to Think Like a Designer
By Rafiq Elmansy

2. Think Like
a DesignerAgenda
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• Design in Companies
• Design in Countries
• What is Design Thinking?
• When and Where to Use?
• Design Thinking Tools
• Explore Ideas: Mind Mapping
• Explore Ideas: Starbursting
• Explore Ideas: Lego Serious Play
• Explore Ideas: Reverse Brainstorming
• Solve Problems: The Six Thinking Hats
• Solve Problems: SCAMPER Technique
• Solve Problems: TRIZ Method
• Evaluate: SWOT Analysis
• Mind Mapping Example
• The Six Thinking Hats Example
• SWOT Analysis Example

3. Think Like
a DesignerDesign in Companies
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Creativity
Design
Innovation
Cox, G. (2005). Cox Review of Creativity in Business: Building on the UK’s Strengths. London: Design Council
Von Stamm, B. (2003). Managing Innovation, Design and Creativity. Hoboken: Wiley, John & Sons

4. Think Like
a DesignerDesign in Companies
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More than 50%
of New York
Entrepreneurs
believe thank
Innovation leads
to business
success.

5. Think Like
a DesignerDesign in Companies
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Designing IKEA’s product to be self-assembly helps reducing the storage
and transportation costs, which subsequently reduced the price for the final
product.

6. Think Like
a DesignerDesign in Companies
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KEA Design Strategy: Democratic Design
Form | Function | Quality | Sustainability | Low price
Our vision is to create a better
everyday life for the many
people,” the IKEA Group
Sustainable Report stated.

7. Think Like
a DesignerDesign in Companies
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Brand Values
pride, passion, respect, integrity, discipline, and excellence.

8. Think Like
a DesignerDesign in Companies
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iPhone opens a new
market for Apple

9. Think Like
a DesignerDesign in Companies
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Apple turns
Design Failure
into Success

10. Think Like
a DesignerDesign in Countries
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Argentina, Australia,
Botswana, Brazil, Canada,
Catalonia (Spain), Chile,
Columbia, Costa Rica,
Croatia, Denmark, Estonia,
Finland, Flanders (Belgium),
France, Germany, Greece,
Hong Kong, Iceland, India,
Italy, Ireland, Israel, Kenya,
Latvia, Mexico, Poland,
Qatar, Slovenia, South Africa,
South Korea, Taiwan, Turkey,
United States, Venezuela and
Wales (UK)

11. Think Like
a DesignerDesign in Countries
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Designed in India

12. Think Like
a DesignerDesign in Countries
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Global Creativity Index
Source: Martin Prosperity Institute

13. Think Like
a DesignerDesign Thinking
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Global Creativity Index
What is Design Thinking?
Design thinking refers to design-specific cognitive activities
that designers apply during the process of designing.

14. Think Like
a DesignerDesign Thinking
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Global Creativity Index
When and Where to Use?
Everytime, Everywhere

15. Think Like
a DesignerDesign Thinking
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Explore Ideas Solve Problems Evaluate

16. Think Like
a DesignerDesign Thinking
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Explore Ideas
Mind Mapping

17. Think Like
a DesignerDesign Thinking
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Explore Ideas
Starbursting

18. Think Like
a DesignerDesign Thinking
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Explore Ideas
Lego Serious
Play

19. Think Like
a DesignerDesign Thinking
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Explore Ideas
Reverse
Brainstorming

20. Think Like
a DesignerDesign Thinking
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Solve Problems
The Six
Thinking Hats

21. Think Like
a DesignerDesign Thinking
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Solve Problems
SCAMPER
Technique

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a DesignerDesign Thinking
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Solve Problems
TRIZ Method

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a DesignerDesign Thinking
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Evaluate
SWOT Analysis

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a DesignerDesign Thinking
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Mind Mapping

25. Think Like
a DesignerDesign Thinking
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26. Think Like
a DesignerDesign Thinking
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Mind Mapping

27. Think Like
a DesignerDesign Thinking
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Mind Mapping

28. Think Like
a DesignerDesign Thinking
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Mind Mapping

29. Think Like
a DesignerDesign Thinking
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Mind Mapping

30. Think Like
a DesignerDesign Thinking
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The Six Thinking Hats

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a DesignerDesign Thinking
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The Six Thinking Hats

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a DesignerDesign Thinking
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The Six Thinking Hats

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a DesignerDesign Thinking
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SWOT Analysis
Strengths
• What are the advantages of the
new product or service?
• What are the product advantages
over similar competitors in market?
• What strength points do people see
in the product or service?
• What are the product’s unique
selling factors?

34. Think Like
a DesignerDesign Thinking
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SWOT Analysis
Weakness
• What weakness could be improved
in the design?
• What issues should be avoided?
• What are the factors that reduce
your sales?
• Does the production process have
limited resources?

35. Think Like
a DesignerDesign Thinking
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SWOT Analysis
Opportunities
• What are the opportunities for the
new product?
• What are the trends to take
advantage of?
• How can we turn strengths into
opportunities?
• Are there any changes in the
market or government which can
lead to opportunities?

36. Think Like
a DesignerDesign Thinking
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SWOT Analysis
Threats
• Who are the existing or potential
competitors?
• What are the factors that can put
business into risk?
• What issues can threaten the
product on the market?
• Will there be any shifts in consumer
behavior, government or market
that can affect the product
success?

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a DesignerDesign Thinking
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SWOT Analysis
Conclusion

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a DesignerDesign Thinking
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SWOT Analysis
More tools
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39. Think as
a DesignerDesign Thinking
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SWOT Analysis
Questions

40. Think as
a DesignerDesign Thinking
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SWOT Analysis
Thank You
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