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Gift & packaging design
1.
2. How many of us have been lure to buy stuff which are the end are not even that useful to us? I guess
many of us have done such impulsive buying for sure. But do we try to understand the reason behind it, Is
it just the marketing strategy that they follow or there is something beyond that?
Obviously there is something much more than the marketing tactics that the salesperson apply on us.
Many times, we end up buying stuffs which soothers our eye and looks really pretty on the outside. C’mon
that is why the designing industry is booming so much. But now this tactics have been implemented in Gift
Packaging as well. Gone are the days when a show piece which attracted our eyes made it to our desk,
now even if we plan to gift, our priority is set on making it look expensive. Such is the effect of a great gift
packaging design India.
3. Return gifts, corporate gifts have also fallen under this urge to make the present look more presentable.
Nowadays, offices also make an attempt to provide their employees with gifts which represent the domain they are
working as well as matches the corporate world. Awards, Trophies were considered ideal gift items in offices but
the things have changed now, many companies opts for some out of the box gifts idea, and rely on unique gift
items to present. Gifting imported chocolates, discount or shopping vouchers, etc., are the new hap items that are
zeroed upon to hand over the employees. But what catches the fancy to the eyes is the packaging that is done, in
the black and white world, colorful gift wrapping papers have slowly crept in. Paper gift wraps with some intricate
motifs and jacquard prints adds lots of charm.
4. Not only in terms of corporate and official purpose, but as a return gift also, the packaging matters a lot. In weddings,
birthday or celebration of anniversary, handling over a gift as a token impresses the guests, such presents acts as
souvenir, everybody remembers the purpose of their visit. Also, one can promote their day, by putting in hashtags in
the gift wrapping paper, asking the guest if they upload pictures of the wedding use the hashtag as provided. These
are not just unique way to make your day go viral on social but at the same time let everyone indulge in the
celebration.
5. Such unique gift ideas are memorable and is discussed at stretch whenever the distinct wedding theme comes up
in the topic. It is needless to say in this world of marketing “Which can be seen, it only sold”, If you have the
ability to make your product stand out in the market than it is bound to be a hit among the audience. After all
packaging does make a lot of difference, a beautiful cover adorned with ribbons and flowers goes a long way in
saying how much effort you have put in designing and making everything look perfect, each minute detail has
been noted and wonderfully worked upon – Such is the impression that falls among the gift receiver.