"In the final keynote at the Information Architect Conference Cologne 2010 I talked about the importance of trust and focused specifically on Service Dominant Logic and Value Co-Creation. The message I wanted the audience to leave with: We are all part of the same system and we are in a constant reshuffle. It is important that we keep learning each others languages and work together. This is why design thinking is becoming increasingly relevant for multidisciplinary teams. It gives us the mindset and tools to learn and be open minded. Design Thinking is the Glue between all disciplines."

1. BUILDING A CULTURE OF TRUST
Keynote by
Arne van Oosterom
at the
Information Architect Conference 2010
Cologne Germany
Watch it on Prezi:
http://prezi.com/kx9ocehehjsf/building-a-culture-of-trust/