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Futerra - Henry Hicks

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Futerra - Henry Hicks

  1. 1. www.futerra.co.uk DESIS 26/09/13 Henry Hicks @hicksy @futerra www.futerra.co.uk
  2. 2. www.futerra.co.uk Make sustainable development so desirable it becomes normal
  3. 3. www.futerra.co.uk OurClients
  4. 4. www.futerra.co.uk —Transform business —Tell Stories —Activate communications
  5. 5. www.futerra.co.uk
  6. 6. www.futerra.co.uk
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  8. 8. www.futerra.co.uk
  9. 9. www.futerra.co.uk You are here
  10. 10. www.futerra.co.uk
  11. 11. www.futerra.co.uk Alan Moore No Straight Lines
  12. 12. www.futerra.co.uk Human history becomes more and more a race between education and catastrophe HG Wells www.futerra.co.uk
  13. 13. www.futerra.co.uk Human history becomes more and more a race between education creativity and catastrophe HG Wells www.futerra.co.uk
  14. 14. www.futerra.co.uk The future is here. It’s just not equally distributed. William Gibson
  15. 15. www.futerra.co.uk 15 The business value of sustainable lifestyles Survey findings
  16. 16. www.futerra.co.uk 16 Who’sleading?
  17. 17. www.futerra.co.uk 17 Are consumers interested?
  18. 18. www.futerra.co.uk 18 Where’sthevalue?
  19. 19. www.futerra.co.uk 19 Where’sthevalue?
  20. 20. www.futerra.co.uk 20 Arebusinessesinterested?
  21. 21. www.futerra.co.uk 21 Whatarethebarriers?
  22. 22. www.futerra.co.uk 22 What action’s needed? 1. Creating new products and services 2. Making sustainable lifestyles core to brand 3. Changing business models
  23. 23. www.futerra.co.uk
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  27. 27. www.futerra.co.uk
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  29. 29. www.futerra.co.uk
  30. 30. www.futerra.co.uk + Storytellers + Problem Solvers + Design thinkers + Entrepreneurs + Business people + Behaviour changers
  31. 31. www.futerra.co.uk Thank you Henry Hicks @hicksy @futerra www.futerra.co.uk

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