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Seo & Drupal
1.
Drupalcamp Ghent 2009
SEO & Drupal by Bart Haedens
2.
Bart Haedens www.desk02.be
bart.haedens@desk02.be @digitalism
3.
4.
Keyelements SEO
5.
Controllable
6.
Non Controllable
7.
Statistics/reports
8.
SEO: do’s
9.
SEO: dont’s
10.
11.
“Search engine optimization
(SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results.”
12.
13.
14.
Requires time (patience)
& knowledge
15.
(Lasting effect)
16.
Long term strategy
17.
Artificial (paying)
18.
Needs money
19.
Budget dictates length
effect
20.
21.
Backlinks
22.
Linkbuilding
23.
Link love
24.
25.
Technique
26.
Links
27.
Age of the
website
28.
Competition
29.
30.
31.
Relevant
32.
Interesting stuff
33.
‘Keyword Density’
34.
Per page optimization
35.
Synonyms
36.
Long Tail
37.
Controlable
38.
>> Content <<
39.
Technique
40.
41.
Duplicate Content Penalty
(even onsite)
42.
Global Redirect module
43.
Copyright
44.
Controlable
45.
>> Content <<
46.
Technique
47.
48.
Correct use HTML-tags
(h1, li, strong, ....)
49.
Keywords in:
50.
<title> (used as
title in SERPs)
51.
Headings
52.
Meta-data (description)
53.
First paragraph
54.
Web copywriting =
scannable, above the fold
55.
Controlable
56.
>> Content <<
57.
Technique
58.
59.
Clear structure (IA)
60.
Crosslinking in content
61.
Sitemap!
62.
Breadcrumbs
63.
Controlable
64.
>> Content <<
65.
Technique
66.
67.
New content =
reason to revisit (visitors as well as crawlers)
68.
Ping!
69.
Multiping module
70.
Controlable
71.
>> Content <<
72.
Technique
73.
74.
Unique!
75.
Scannable
76.
Easy browsable
77.
Frequent
78.
Controlable
79.
>> Content <<
80.
Technique
81.
82.
83.
Relevant domain name
(keywords)
84.
URL canonicalization:
85.
http://www.test.com != http://test.com
-> redirect (.htaccess)
86.
Crawlerfriendly, humanreadable
87.
BAD: http://test.com/?pageid=16
88.
GOOD: http://test.com/contact/
89.
Path and Pathauto
modules
90.
301 – permanent
redirect
91.
Moved pages/domain
92.
Path Redirect module
93.
404 – page
not found
94.
Clear message within
siteframe
95.
Search 404 module
(possible matches)
96.
Controlable
97.
Content
98.
>>Technique<<
99.
100.
<title>-tag (per page)
101.
short, descriptive, keywords
102.
Page title module
103.
Meta tags (per
page)
104.
(Keywords), description!, noodp
105.
Nodewords module
106.
Navigation
107.
No Javascript!
108.
Slicing (psd-to-html)
109.
frameless!
110.
tables are for
tabular data
111.
Controlable
112.
Content
113.
>>Technique<<
114.
115.
Images
116.
Alt/title-tags
117.
No text on
images
118.
Sitemap
119.
Auto generate
120.
Plain text &
Sitemap.xml
121.
Site map &
XML Site map modules
122.
Flash
123.
If necessary
124.
Controlable
125.
Content
126.
>>Technique<<
127.
128.
Clean IP
129.
Location IP
130.
Regional/National
131.
IP forwarding
132.
Inbound links/link love
133.
Other IP
134.
Preferably different range
(class)
135.
Controlable
136.
Content
137.
>>Technique<<
138.
139.
Deny access to
crawlers
140.
avoid duplicate content...
141.
Point crawlers to
the sitemap.xml
142.
RobotsTxt module (multisite)
143.
Controlable
144.
Content
145.
>>Technique<<
146.
147.
HTML level
148.
IP/location
149.
Robots.txt
150.
Controlable
151.
Content
152.
>>Technique<<
153.
154.
155.
Tag rel=“nofollow” (for
comments)
156.
Discussion (PR leaking)
157.
Controlable
158.
Content
159.
Technique
160.
161.
2 main targets
162.
Important and relevant
SE
163.
Backlinks, backlinks, backlinks
164.
Controlable
165.
Content
166.
Technique
167.
168.
Be interesting
169.
Ask (Digg this,
….)
170.
Link exchange
171.
Blogs (comments)/forums
172.
Microsites (other ip)
173.
Watch out for
link farms or sort like easy solutions
174.
Controlable
175.
Content
176.
Technique
177.
178.
Relevant/related
179.
PageRank!!!!
180.
Anchortekst(keywords)
181.
Nofollow, redirects
182.
Location backlink (geographically,
on site)
183.
Controlable
184.
Content
185.
Technique
186.
187.
Inbound links/linkbuilding
188.
Targets
189.
Important, relevant SE
190.
Backlinks, backlinks backlinks
191.
Controlable
192.
Content
193.
Technique
194.
195.
Technique
196.
Links
197.
Age of the
website
198.
Competition
199.
200.
domain, website
201.
Competition
202.
sector, keywords
203.
Links
204.
205.
206.
Google Webmaster Tools
207.
Google Zeitgeist (trendspotting)
208.
Weekly/monthly follow-up
209.
210.
clean urls
211.
page level optimization
212.
focus on keywords/synonyms
213.
(many) content/longtail (keep
it scannable)
214.
update ccontent regularly
215.
follow-up analytics/reports
216.
217.
iframes
218.
sitewide title/metadata
219.
irrelevant linkbuilding
220.
splash pages
221.
text in images
222.
flash
223.
fink farms
224.
hiding keywords
225.
cloaking
226.
keyword stuffing
227.
autogenerate content
228.
229.
http://drupal.org/project/globalredirect
230.
Multiping module
231.
http://drupal.org/project/multiping
232.
Path and Pathauto
modules
233.
http://drupal.org/project/pathauto
234.
Path Redirect module
235.
http://drupal.org/project/path_redirect
236.
Search 404 module
237.
http://drupal.org/project/search404
238.
Page title module
239.
240.
http://drupal.org/project/nodewords
241.
Site map &
XML Site map modules
242.
http://drupal.org/project/site_map
243.
http://drupal.org/project/xmlsitemap
244.
RobotsTxt module
245.
http://drupal.org/project/robotstxt
246.
SEO checklist module
247.
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