Yahoo! Smart Ads: Adding local relevance at the product level for retailer and OEM campaigns.

1. Smart Ads Adding local relevance at the product level for retailer and OEM campaigns Contact: Devan McCoy devanm@yahoo-inc.com Proprietary & Confidential

2. 9 out of 10 Products are Purchased Locally Offering shoppers as many local options as possible with Yahoo! Smart Ads can increase revenue for your business. Source: Krillion Article

3. "Advancements in display ad technology have allowed marketers to create local campaigns that are no longer tied to local media buys, thus expanding their options on all fronts. As a result, the next generation of local digital advertising -- the one we're on the cusp of now -- may be more about dynamically generated ad content like geographically relevant product data, pricing, and inventory than an insertion order from a local radio station site." - Click Z - January 21, 2010

4. Smart Ads + Localized Product DataShift Consumer Mind Set From Shopping to Buying PC Mobile Awareness Purchase Decision

5. Smart Ads with Localized Product Data Helps Drive In-Store Purchase Through… Ability to quickly promote in-stock products without extensive campaign planning lead time Automatic supplied store and product level in-stock inventory and pricing data for your ads An advertising extension beyond products in circular Transform ads to shopping experiences

6. 6 Transform Ads to Shopping Experiences

8. Proximity: localized product content supporting geo- targeting

9. Supports in-store pick up

10. Store locations and local hours

11. Stores and distance to geo-targeted user

12. Store contact information

13. Products by single retailer (Retailers and OEMs) or multiple retailers (OEMs)

14. Product inventory store availability* Local data provided by Krillion

15. Extend Product Offering Beyond Products in Circular + Target at the user level with customized messages plus product availability and price, moving your advertising beyond the content of your circulars and turning shoppers into buyers.

17. Overstock items

19. APPENDIX

21. Specific local stores

23. Stores that carry

24. Proximity to user

26. Stores that carry

27. Proximity to user

28. Local store hours

30. Multiple retailers

31. Proximity to user

32. Store hours

34. Single Retailer by location

35. Proximity to user

36. Retailers phone #’s

37. Distance from user

38. Near real-time availability options*Electrolux at Lowes featuring availability options by store and store distance & phone # National Food/Cooking none Geo, Demo targeted GE Profile *All local store availability options – starts with ‘Q4 campaigns

39. Krillion Current Category Coverage Lawn & Garden Grills Lawn mowers Patio furniture Lawn& garden tools Generators Appliances Refrigerators Freezers Washing machines Dryers Ranges Ovens Microwave ovens Vacuum cleaners Small kitchen appliances Coffee& espresso makers Baby Gear Bouncers Car seats Strollers Swings Consumer Electronics Televisions DVD/DVR Home Audio Digital cameras/camcorders GPS Mobile phone headsets/accessories MP3 players e-Readers Computers Laptops Desktops Monitors Printers Networking Storage Video games & consoles Tools Power tools Hand tools Shopvacs * New retailer/category for a campaign can be added with 2-3 weeks notice

40. Krillion Current Retailer Set Office Depot OfficeMax OSH PC Richard RadioShack Ritz Camera Sears Staples Target Toys R Us Walmart Wolf Camera Abt Electronics Babies R Us Best Buy Costco (store locations) Crutchfield Fry’s GameStop HHGregg (coming soon) Home Depot Kmart Lowe’s Macy’s (coming soon) Micro Center * INTERNAL USE ONLY FOR YAHOO! SALES TEAM * *New retailer/category for a campaign can be added with 2-3 weeks notice