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2. Restaurant Marketing Services
In 2017, Digital marketing became an essential marketing aspect to generate
new business leads and branding purpose as internet users are growing so the
targeted audience of this business domain.
Furthermore, a detailed presentation is much needed what is a digital
marketing campaign & how it would do to increase the website traffic, build
online reputation and can help to generate new business leads and create an
impact for restaurent business.

3. Restaurant Industry Facts
When it comes to social
media, restaurants are most
likely to use Facebook (92%
of restaurants) and least
likely to use Snapchat (16%
of restaurants).
49% of restaurateurs use
YouTube or will start using it
in 2017-2018 & 75% of
restaurateurs will advertise
their business on social
media this year.
From 2017 through 2020,
independent restaurants are
expected to see annual
revenue growth of 4 percent
to 5 percent.
Data extracted from penton.com / toasttab.com

4. The most common platform for
restaurant advertising in 2017 is social
media and is utilized by 75% of
restaurateurs.
Point to be Noted:
Independent restaurants were much more likely to be rated highly for
being special, community oriented and offering personalized service.

5. Today, we all have desktop computers, laptops, mobile devices etc, and have easy access to
information for all aspects of the hospitality industry like food and user activities, effective digital
marketing is the best way to reach a large audience in a quick way at a lower cost. A very few
reasons:-
➔ Helpful to earn people’s trust
➔ Global access to brand & products to expand the clientbase
➔ Targeted or client specific marketing
➔ Source of immediate & effective communication
➔ Build a better customer experience
➔ Higher ROI and revenue
➔ Search engine ranking impacting users’ decision
➔ Wide reach & latest trend to engage customers
➔ Possibility to react, change and personalize the brand messages.
Why Digital Marketing is Needed?

6. Digital Footprint - Essence
Digital footprint is virtual biography
for any business
Consumers engaged with
technology all around
Having a solid digital presence
comprises the marketing bedrock for
customer engagement at each level of
decision-making

7. Digital Footprint - Plan
ACTION: Actual Sales
• Customized solutions
• Memberships
• Loyalty Programs
• Testimonials/ Certificate of Trust
DECISION
• Surveys
• Email Follow-ups
• Trial Offers
• Smart Content
• Social Monitoring
INTEREST
• Demo Videos
• Whitepapers
• Case Studies
• Newsletter
• Opt-in Offers
AWARENESS
• Videos
• Blog
• Keywords
• Social Publishing
• Forums
• Calls-to-Action
• Landing Pages
For Strangers
For Visitors
For Leads
For Customers
For Loyal Customers/ Promoters
Attract
Convert
Close
Delight

8. Marketing Aspects
1 Strategy Building and Planning
2 Keyword Planning
3 Graphic Designing
4 Landing Page Optimisation
5 Analytic & Reporting
1 Blogging on, site, Quora, Tumblr, Medium
2 Email / Newsletter Marketing
3 SEO, SMM & PPC/PCM Campaigns
4 Slide, PPT & Classified Ad Posting
5 Press Release Writing, Submission, G News
1 Creating quality content that pulls people
towards Co., where they want to be naturally
2 Generates momentum, making future efforts
easier
3 Lower avg cost to acquire a new customer
4 Responsible for 90% + online clicks
1 Interrupting someone’s flow of activity in
order to get attention
2 Powered by budget & repetition
3 Higher average cost to acquire a new
customer
4 Responsible for < 10% of online clicks
Strategy Essentials Marketing Essentials
Outbound MarketingInbound Marketing

9. All-In-One Digital Marketing Packages
Plan A Plan B Plan C
1 Strategy Building and Planning
2 SEO Campaign On Page + Local SEO On Page + Local SEO Complete SEO Plan
3 Paid Advertising Campaign facebook facebook Google, facebook
4 Content Marketing & Blogging
[Quora/Medium/Blog]
05 Posts / Month 10 Posts / Month 20 Posts / Month
5 Social Media Promotion 100 Posts / Month 200 Posts / Month 300 Posts / Month
6 Email Marketing / Month 5,000 Emails 10,000 Emails 15,000 Emails
7 PR Writing & News Submission 1 1 2
8 Classified Ad Posting 50 Ads / Month 75 Ads / Month 100 Ads / Month
9 Review Posting
[Zomato/Eat.in/swiggy/burrp
]
05 Posts / Month 10 Posts / Month 15 Posts / Month
10 Analytic & Reporting Everyday - Online Everyday - Online Everyday - Online

10. The Reasons You Need Digital Marketing
We love hopitality business domain, we have experience, we know the restaurant businesses and
the forte keeps us updated. Our team has marketing experience that will play an important role
while executing the campaigns for Your restaurant business. There are other reasons too:-
➔ Transparent marketing solutions which will help the restaurant business owners to understand
the performance of the full marketing mix, achieving full control over marketing effectiveness.
➔ In the Multi Billion Dollar Industry, Your restaurant business has potential to be the leader for in
holiday hospitality Industry, We would like to take this business to another level. .
➔ The competitive environment in restaurant and hospitality domain will be interesting, and it
would also give us chance to promote your business with our existing knowledge and skills .
➔ As Digital Marketing professionals, we would be given responsibilities to manage the campaign
from scratch, that's a challenging work, & we just love challenges.
➔ We are confident because of our wide experience in digital marketing.
➔ With Your restaurant business, we will have an opportunity to work with refined professionals.

11. The Opportunity Gap
What if, even after implementing a perfect marketing plan, the campaign generating lots of traffic
your restaurant website, e-mail inquiries or phone calls. It’s time to track what percentage of
those are converting to bookings & how long does it usually take from lead generation to sales
conversion?
Some of the sales-restricting gaps we collected :-
➔ Slow response time to an email inquiry, Nobody around to answer a phone inquiry.
➔ Poor communication and language skills of frontline sales representatives.
➔ Little or no follow up or communication over time.
➔ Unprofessional or poorly designed promotional material like brochures, e-mails, etc
➔ Not getting back to prospects after you have communicated once.
➔ No references, No endorsements,No testimonials
➔ Bad client reviews on review portals like tripadvisor, facebook, marketplaces

12. Tracking ROI of Travel Marketing
It’s important to track the ROI what is to track and how to track. There are several way to track the
Return-On-Investment, these are the way to do it-
➔ Analysing the marketing campaign which will help to expand the reach and build a trustworthy
online presence.
➔ Analysing the existing and new audience interacted with the newly created content. Content
deployment would be happening in real-time, pushing the performance boundaries of the
business.
➔ Analysing the persona based on the aggregate data about their audience engagement on social
media networks & direct leads collected through the classified ad marketing.
➔ Analysing email marketing campaign, the open Rate, CTR & engagement rate of the campaign.
➔ Analysing the digital advertising campaigns on Google Adwords, BingAds and other ad
networks.
➔ Analysing the online presence of the business website, the meta tags, and all on-page
optimization.
➔ Analysing the online presence of search engines, Press release on search engines and Google
News to check if the business could to make an impact to reach the audience.

13. Estimated Timeline & Payment Terms
We have very simple terms of service for travel marketing:-
➔ An invoice cum agreement will be sent for the services.
➔ Services begin upon after receiving 100% deposit of first month / 3 - 6 months.
➔ The prices of marketing services listed on this proposal are valid for 30 days or as mentioned.
➔ Paid invoices will be emailed. Invoices are not required for payments due.
➔ Every possible effort will be made to achieve the target ranking according to search engine
guidelines and we will only follow white hat and ethical process of marketing.
➔ This agreement constitutes the complete agreement and understandings between the parties
and can only be modified in writing, signed by the parties.

14. I hope, you liked this presentation, these strategies would help Your
Restaurant Business to increase the reach the desired audience in near future.
We welcome your questions about terms, services, packages and pricing.
Queries & Call / WhatsApp: +919654O7257O
Email : devashishe@gmail.com
Thank You!