Do You Want More Traffic for More Sales for Your Online Shopping Portal? Checkout Our Marketing Tactics and Strategies for Ecommerce site. We are Digital Marketing Agency and Can Take Care of Your eCommerce website. Our services include Search Engine Optimization, landing page optimization, social media marketing, classified ad marketing, PPC, email & affiliate marketing.

1. Image Credit: Google Images

2. E-Commerce Marketing Services
In 2017, Digital marketing became an essential marketing aspect to generate
new business leads and branding purpose as internet users are growing so the
targeted audience of this business domain.
Furthermore, a detailed presentation is much needed what is a digital
marketing campaign & how it would do to increase the website traffic, build
online reputation and can help to generate new business leads.

3. E-Commerce Industry Facts
Seriously Growth 2017 is
projected to grow the
ecommerce industry to a
whooping $370 billion.
Data by American Express
Only 60 percent of people
use search engines to search
the products, the rest 40
percent directly land on the
ecommerce portals or have
direct links.
Data by CNN
Current active e-commerce
penetration in India stands
only 28 percent, with lots of
room for improvement.
India's e-commerce CAGR is
projected to reach 23
percent from 2016 to 2021.
Data by Statista
Data extracted from smartinsights.com

4. MarketRealist claims online shopping
accounts for more than 41% of total
online shopping sales.
Point to be Noted:
The main market drivers for companies are higher digitization, mobile
adoption, and expansion..

5. Today, we all have desktop computers, laptops, mobile devices etc, and have easy access to
information for ecommerce industry. An effective digital marketing is the best way to reach a
large audience in a quick way at a lower cost. A very few reasons:-
➔ Helpful to earn people’s trust
➔ Global access to brand & products to expand the clientbase
➔ Targeted or client specific marketing
➔ Source of immediate & effective communication
➔ Build a better customer experience
➔ Higher ROI and revenue
➔ Search engine ranking impacting users’ decision
➔ Wide reach & latest trend to engage customers
➔ Possibility to react, change and personalize the brand messages.
Why Digital Marketing is Important?

6. Digital Footprint - Essence
Digital footprint is virtual biography
for any business
Consumers engaged with
technology all around
Having a solid digital presence
comprises the marketing bedrock for
customer engagement at each level of
decision-making

7. Digital Footprint - Plan
ACTION: Actual Sales
• Customized solutions
• Memberships
• Loyalty Programs
• Testimonials/ Certificate of Trust
DECISION
• Surveys
• Email Follow-ups
• Trial Offers
• Smart Content
• Social Monitoring
INTEREST
• Demo Videos
• Whitepapers
• Case Studies
• Newsletter
• Opt-in Offers
AWARENESS
• Videos
• Blog
• Keywords
• Social Publishing
• Forums
• Calls-to-Action
• Landing Pages
For Strangers
For Visitors
For Leads
For Customers
For Loyal Customers/ Promoters
Attract
Convert
Close
Delight

8. Marketing Aspects
1 Strategy Building and Planning
2 Keyword Planning
3 Graphic Designing
4 Landing Page Optimisation
5 Analytic & Reporting
1 Blogging on, site, Quora, Tumblr, Medium
2 Email / Newsletter Marketing
3 SEO, SMM & PPC/PCM Campaigns
4 Slide, PPT & Classified Ad Posting
5 Press Release Writing, Submission, G News
1 Creating quality content that pulls people
towards Co., where they want to be naturally
2 Generates momentum, making future efforts
easier
3 Lower avg cost to acquire a new customer
4 Responsible for 90% + online clicks
1 Interrupting someone’s flow of activity in
order to get attention
2 Powered by budget & repetition
3 Higher average cost to acquire a new
customer
4 Responsible for < 10% of online clicks
Strategy Essentials Marketing Essentials
Outbound MarketingInbound Marketing

9. All-In-One Package - E-Commerce Marketing
Plan A Plan B Plan C
1 Strategy Building and Planning
2 SEO Campaign On Page SEO On & Off Page SEO Complete SEO
3 Paid Advertising Campaign Facebook Google, Facebook Google, Bing, FB
4 Landing Page Optimisation
5 Social Media Marketing 100 Posts / Month 200 Posts / Month 300 Posts / Month
6 Email Marketing Campaign 10,000 Email Credits 15,000 Email Credits 25,000 Email Credits
7 Classified Ad Posting 50 Ads / Month 100 Ads / Month 300 Ads / Month
8 Product Feed Management N/A N/A
9 Affiliate SetUp & Marketing N/A N/A
10 Analytic SetUp & Reporting EveryDay - Online EveryDay - Online EveryDay - Online
11 Pricing / Month EMAIL ME EMAIL ME EMAIL ME

10. Tracking ROI of E-Commerce Marketing
It’s important to track the ROI what is to track and how to track. There are several way to track the
Return-On-Investment, these are the way to do it-
➔ Analysing the marketing campaign which will help to expand the reach and build a trustworthy
online presence.
➔ Analysing the existing and new audience interacted with the newly created content. Content
deployment would be happening in real-time, pushing the performance boundaries of the
business.
➔ Analysing the persona based on the aggregate data about their audience engagement on social
media networks & direct leads collected through the classified ad marketing.
➔ Analysing email marketing campaign, the open Rate, CTR & engagement rate of the campaign.
➔ Analysing the digital advertising campaigns on Google Adwords, BingAds and other ad
networks.
➔ Analysing the online presence of the business website, the meta tags, and all on-page
optimization.
➔ Analysing the online presence of search engines, Press release on search engines and Google
News to check if the business could to make an impact to reach the audience.

11. The Reasons You Need Digital Marketing
We have experience, we know the e-commerce businesses and the forte keeps us updated. Our
team has ecommerce marketing experience that will play an important role while executing the
campaigns for Your E-commerce Company. There are other reasons too:-
➔ Transparent marketing solutions which will help the ecommerce business owners to
understand the performance of the full marketing mix, achieving full control over marketing
effectiveness.
➔ In the Multi Billion Dollar Industry, Your ecommerce Company has potential to be the leader for
in ecommerce Industry, We would like to take this business to another level. .
➔ The competitive environment in ecommerce domain will be interesting, and it would also give
us chance to promote your business with our existing knowledge and skills .
➔ As Digital Marketing company, we would be given responsibilities to manage the campaign
from scratch, that's a challenging work, & we just love challenges.
➔ We are confident because of our wide experience in digital marketing.
➔ With Your e-commerce Company, we will have an opportunity to work with professionals.

12. Estimated Timeline & Payment Terms
We have very simple terms of service for ecommerce marketing:-
➔ An agreement will be sent for the services.
➔ Services begin upon after receiving 100% deposit of first month / 3 - 6 months.
➔ The prices of marketing services listed on this proposal are valid for 30 days or as mentioned.
➔ Paid invoices will be emailed. Invoices are not required for payments due.
➔ Every possible effort will be made to achieve the target ranking according to search engine
guidelines and we will only follow white hat and ethical process of marketing.
➔ This agreement constitutes the complete agreement and understandings between the parties
and can only be modified in writing, signed by the parties.