SlideShare a Scribd company logo
1 of 14
Download to read offline
StartUp Business Marketing
In 2017, Digital marketing became an essential marketing aspect to generate
new business leads and branding purpose as internet users are growing so the
targeted audience of this business domain.
Furthermore, a detailed presentation is much needed what is a digital
marketing campaign & how it would do to increase the website traffic, build
online reputation and can help to generate new business leads.
WhatsApp: +91-987-376-0673/ Call: +91-965-407-2570 | Email: devashishe@gmail.com
Digital Channel Essentials
Statistics by smartinsights
Insights of Multi Channel Marketing
6 coordinated digital plan helps marketers explore the importance of specific strategies
such as SEO, email marketing, content, paid-ads, social media from a broader perspective.
Statistics by Digital Doughnut
Integrated Approach
6 coordinated digital plan helps marketers explore the importance of specific strategies
such as SEO, email marketing, content, paid-ads, social media from a broader perspective.
Data extracted from smartinsights.com
Selecting right channels – When marketers are clear about the whole picture, it becomes
easy to invest time and effort on channels yielding the maximum output.
Today, we all have desktop computers, laptops, mobile devices etc, and have easy access to
information for all aspects of the tourist industry from accommodation, travel, to food and
activities, effective digital marketing is the best way to reach a large audience in a quick way at a
lower cost. A very few reasons:-
➔ Helpful to earn people’s trust
➔ Global access to brand & products to expand the clientbase
➔ Targeted or client specific marketing
➔ Source of immediate & effective communication
➔ Build a better customer experience
➔ Higher ROI and revenue
➔ Search engine ranking impacting users’ decision
➔ Wide reach & latest trend to engage customers
➔ Possibility to react, change and personalize the brand messages.
Why Multi Channel Marketing is Needed?
Digital Footprint - Essence
Digital footprint is virtual
biography for any business
Consumers engaged with
technology all around
Having a solid digital presence
comprises the marketing bedrock
for customer engagement at each
level of decision-making
Digital Footprint - Plan
ACTION: Actual Sales
• Customized solutions
• Memberships
• Loyalty Programs
• Testimonials/ Certificate of Trust
DECISION
• Surveys
• Email Follow-ups
• Trial Offers
• Smart Content
• Social Monitoring
INTEREST
• Demo Videos
• Whitepapers
• Case Studies
• Newsletter
• Opt-in Offers
AWARENESS
• Videos
• Blog
• Keywords
• Social Publishing
• Forums
• Calls-to-Action
• Landing Pages
For Strangers
For Visitors
For Leads
For Customers
For Loyal Customers/ Promoters
Attract
Convert
Close
Delight
Marketing Aspects
1 Strategy Building and Planning
2 Keyword Planning
3 Graphic Designing
4 Landing Page Optimisation
5 Analytic & Reporting
1 Blogging on, site, Quora, Tumblr, Medium
2 Email / Newsletter Marketing
3 SEO, SMM & PPC/PCM Campaigns
4 Slide, PPT & Classified Ad Posting
5 Press Release Writing, Submission, G News
1 Creating quality content that pulls people
towards Co., where they want to be naturally
2 Generates momentum, making future efforts
easier
3 Lower avg cost to acquire a new customer
4 Responsible for 90% + online clicks
1 Interrupting someone’s flow of activity in
order to get attention
2 Powered by budget & repetition
3 Higher average cost to acquire a new
customer
4 Responsible for < 10% of online clicks
Strategy Essentials Marketing Essentials
Outbound MarketingInbound Marketing
All-In-One Package - Digital Marketing & Branding
Name of The Plan Plan A Plan B Plan C
1 Strategy Building and Planning
2 SEO Campaign On Page SEO On & Off Page SEO Complete SEO
3 Paid Advertising Campaign Facebook Google, Facebook Google, Facebook
4 Content Marketing / Blogging 05 Posts / Month 10 Posts / Month 15 Posts / Month
5 Social Media Marketing 100 Posts / Month 200 Posts / Month 300 Posts / Month
6 Email Marketing / Month N/A 5,000 Emails 15,000 Emails
7 Press Release Copywriting,
Google News Submission
1 PR CopyWriting &
G News Submission
1 PR CopyWriting &
G News Submission
5 CopyWriting &
G News Submission
8 Classified Ad Posting 50 Ads / Month 100 Ads / Month 300 Ads / Month
9 PPT / Review / Slide Posting 05 Posts / Month 10 Posts / Month 15 Posts / Month
10 Analytic SetUp & Reporting EveryDay - Online EveryDay - Online EveryDay - Online
11 Pricing / Month EMAIL ME EMAIL ME EMAIL ME
Tracking ROI of Business Marketing
It’s important to track the ROI what is to track and how to track. There are several way to track the
Return-On-Investment, these are the way to do it-
➔ Analysing the marketing campaign which will help to expand the reach and build a trustworthy
online presence.
➔ Analysing the existing and new audience interacted with the newly created content. Content
deployment would be happening in real-time, pushing the performance boundaries of the
business.
➔ Analysing the persona based on the aggregate data about their audience engagement on social
media networks & direct leads collected through the classified ad marketing.
➔ Analysing email marketing campaign, the open Rate, CTR & engagement rate of the campaign.
➔ Analysing the digital advertising campaigns on Google Adwords, BingAds and other ad
networks.
➔ Analysing the online presence of the business website, the meta tags, and all on-page
optimization.
➔ Analysing the online presence of search engines, Press release on search engines and Google
News to check if the business could to make an impact to reach the audience.
WhatsApp: +91-987-376-0673/ Call: +91-965-407-2570 | Email: devashishe@gmail.com
The Reasons Your StartUp Needs Digital Marketing
We love StartUps, we have experience, we know the startup businesses and the forte keeps us
updated. Our team has extensive marketing experience that will play an important role while
executing the campaigns for Your Company. There are other reasons too:-
➔ Transparent marketing solutions which will help the travel business owners to understand the
performance of the full marketing mix, achieving full control over marketing effectiveness.
➔ In the Multi Billion Dollar Industry, Your Company has potential to be the leader for in holiday
rental Industry, We would like to take this business to another level. .
➔ The competitive environment in the business domain will be interesting, and it would also give
us chance to promote your business with our existing knowledge and skills .
➔ As Digital Marketing company, we would be given responsibilities to manage the campaign
from scratch, that's a challenging work, & we just love challenges.
➔ We are confident because of our wide experience in digital marketing.
➔ With Your startup Company, we will have an opportunity to work with professionals.
WhatsApp: +91-987-376-0673/ Call: +91-965-407-2570 | Email: devashishe@gmail.com
Estimated Timeline & Payment Terms
We have very simple terms of service for startup business marketing:-
➔ An agreement will be sent for the services.
➔ Services begin upon after receiving 100% deposit of first month / 3 - 6 months.
➔ The prices of marketing services listed on this proposal are valid for 30 days or as mentioned.
➔ Paid invoices will be emailed. Invoices are not required for payments due.
➔ Every possible effort will be made to achieve the target ranking according to search engine
guidelines and we will only follow white hat and ethical process of marketing.
➔ This agreement constitutes the complete agreement and understandings between the parties
and can only be modified in writing, signed by the parties.
WhatsApp: +91-987-376-0673/ Call: +91-965-407-2570 | Email: devashishe@gmail.com
I hope, you liked this presentation, these strategies would help Your startup
Company to increase the reach the desired audience in near future.
We welcome your questions about terms, services, packages and even
pricing.
Queries & Call : +91-965-407-2570
WhatsApp:- +91-987-376-0673
Email : devashishe@gmail.com
Thank You!

More Related Content

What's hot

Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital Marketing Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital Marketing Infidirect
 
Digital Marketing Proposal by Gdata
Digital Marketing Proposal by GdataDigital Marketing Proposal by Gdata
Digital Marketing Proposal by GdataSourabh Apage
 
Social Media Marketing Proposal for Businesses
Social Media Marketing Proposal for BusinessesSocial Media Marketing Proposal for Businesses
Social Media Marketing Proposal for BusinessesJosueNgendahimana
 
Digital Marketing Proposal
Digital Marketing Proposal Digital Marketing Proposal
Digital Marketing Proposal Prince Rajput
 
General digital marketing consulting proposal
General digital marketing consulting proposalGeneral digital marketing consulting proposal
General digital marketing consulting proposalShashikant Kashodhan
 
Digital Marketing Proposal Template - Get Free Sample
Digital Marketing Proposal Template - Get Free SampleDigital Marketing Proposal Template - Get Free Sample
Digital Marketing Proposal Template - Get Free SampleJagjeet Dhaliwal
 
Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital...
Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital...Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital...
Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital...Simplilearn
 
Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
 
Ingenex Digital Marketing Strategy
Ingenex Digital Marketing StrategyIngenex Digital Marketing Strategy
Ingenex Digital Marketing Strategydletwin
 
social media proposal
social media proposalsocial media proposal
social media proposalReportGarden
 
Digital Marketing Strategy & Plan Template
Digital Marketing Strategy & Plan TemplateDigital Marketing Strategy & Plan Template
Digital Marketing Strategy & Plan TemplateBidur Acharya
 
Digital marketing plan
Digital marketing plan Digital marketing plan
Digital marketing plan Vanessa Baires
 
Online Branding and Marketing Strategies for Your Restaurant Business
Online Branding and Marketing Strategies for Your Restaurant BusinessOnline Branding and Marketing Strategies for Your Restaurant Business
Online Branding and Marketing Strategies for Your Restaurant BusinessDevashish Biswas
 
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...ankit kumar
 
Marketing Strategy for B2B
Marketing Strategy for B2BMarketing Strategy for B2B
Marketing Strategy for B2BAmrit Sagar
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategyTechnogics Inc
 
Digital Marketing Plan
Digital Marketing PlanDigital Marketing Plan
Digital Marketing PlanAshley Egan
 

What's hot (20)

Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital Marketing Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital Marketing
 
Digital Marketing Proposal by Gdata
Digital Marketing Proposal by GdataDigital Marketing Proposal by Gdata
Digital Marketing Proposal by Gdata
 
Social Media Marketing Proposal for Businesses
Social Media Marketing Proposal for BusinessesSocial Media Marketing Proposal for Businesses
Social Media Marketing Proposal for Businesses
 
Digital Marketing Proposal
Digital Marketing Proposal Digital Marketing Proposal
Digital Marketing Proposal
 
General digital marketing consulting proposal
General digital marketing consulting proposalGeneral digital marketing consulting proposal
General digital marketing consulting proposal
 
Digital Marketing Proposal Template - Get Free Sample
Digital Marketing Proposal Template - Get Free SampleDigital Marketing Proposal Template - Get Free Sample
Digital Marketing Proposal Template - Get Free Sample
 
Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital...
Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital...Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital...
Digital Marketing Course | Digital Marketing Tutorial For Beginners | Digital...
 
Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023
 
Ingenex Digital Marketing Strategy
Ingenex Digital Marketing StrategyIngenex Digital Marketing Strategy
Ingenex Digital Marketing Strategy
 
social media proposal
social media proposalsocial media proposal
social media proposal
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Proposal for digital marketing
Proposal for digital marketingProposal for digital marketing
Proposal for digital marketing
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Digital Marketing Strategy & Plan Template
Digital Marketing Strategy & Plan TemplateDigital Marketing Strategy & Plan Template
Digital Marketing Strategy & Plan Template
 
Digital marketing plan
Digital marketing plan Digital marketing plan
Digital marketing plan
 
Online Branding and Marketing Strategies for Your Restaurant Business
Online Branding and Marketing Strategies for Your Restaurant BusinessOnline Branding and Marketing Strategies for Your Restaurant Business
Online Branding and Marketing Strategies for Your Restaurant Business
 
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...
 
Marketing Strategy for B2B
Marketing Strategy for B2BMarketing Strategy for B2B
Marketing Strategy for B2B
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategy
 
Digital Marketing Plan
Digital Marketing PlanDigital Marketing Plan
Digital Marketing Plan
 

Similar to StartUp Digital Marketing Essentials

DIGITAL MARKETING TRAINING IN MOHALI
DIGITAL MARKETING TRAINING IN MOHALIDIGITAL MARKETING TRAINING IN MOHALI
DIGITAL MARKETING TRAINING IN MOHALIExcellence Academy
 
Digital marketing-campaign-planning-template
Digital marketing-campaign-planning-templateDigital marketing-campaign-planning-template
Digital marketing-campaign-planning-templateEs B
 
Complete Digital Marketing Guide
Complete Digital Marketing GuideComplete Digital Marketing Guide
Complete Digital Marketing GuidePixenite Pvt Ltd
 
Digital marketing campaign template
Digital marketing campaign templateDigital marketing campaign template
Digital marketing campaign templateAdCMO
 
Jsm capabilties and case studies 2021
Jsm capabilties and case studies 2021Jsm capabilties and case studies 2021
Jsm capabilties and case studies 2021Jasmine Sandler
 
Jasmine sandler media and agent cy small business services deck - 2019
Jasmine sandler media and agent cy small business services deck - 2019Jasmine sandler media and agent cy small business services deck - 2019
Jasmine sandler media and agent cy small business services deck - 2019Jasmine Sandler
 
Marketing Strategy Proposal Powerpoint Presentation Slides
Marketing Strategy Proposal Powerpoint Presentation SlidesMarketing Strategy Proposal Powerpoint Presentation Slides
Marketing Strategy Proposal Powerpoint Presentation SlidesSlideTeam
 
Marketing-Strategy Nashwa Baaziya.docx
Marketing-Strategy Nashwa Baaziya.docxMarketing-Strategy Nashwa Baaziya.docx
Marketing-Strategy Nashwa Baaziya.docxbaaziyanashwa
 
SAVAS Corporate Profile
SAVAS Corporate ProfileSAVAS Corporate Profile
SAVAS Corporate ProfileSAVAS INC.
 
Data driven digital marketing &amp; analytics (june 2020)
Data driven digital marketing &amp; analytics (june 2020)Data driven digital marketing &amp; analytics (june 2020)
Data driven digital marketing &amp; analytics (june 2020)Aventis School of Management
 
Zoom Web Media - Digital marketing Service Offerings
Zoom Web Media - Digital marketing Service OfferingsZoom Web Media - Digital marketing Service Offerings
Zoom Web Media - Digital marketing Service OfferingsSZI Technologies Pvt Ltd
 
The Digital Department
The Digital DepartmentThe Digital Department
The Digital DepartmentAlan Brogan
 
Digital marketing - The Modern Marketing Strategy.
Digital marketing - The Modern Marketing Strategy.Digital marketing - The Modern Marketing Strategy.
Digital marketing - The Modern Marketing Strategy.Websintech
 
Marketing Strategy Proposal PowerPoint Presentation Slides
Marketing Strategy Proposal PowerPoint Presentation SlidesMarketing Strategy Proposal PowerPoint Presentation Slides
Marketing Strategy Proposal PowerPoint Presentation SlidesSlideTeam
 
Dintellects Services
Dintellects ServicesDintellects Services
Dintellects ServicesPunam Raut
 

Similar to StartUp Digital Marketing Essentials (20)

DIGITAL MARKETING TRAINING IN MOHALI
DIGITAL MARKETING TRAINING IN MOHALIDIGITAL MARKETING TRAINING IN MOHALI
DIGITAL MARKETING TRAINING IN MOHALI
 
Digital marketing-campaign-planning-template
Digital marketing-campaign-planning-templateDigital marketing-campaign-planning-template
Digital marketing-campaign-planning-template
 
Complete Digital Marketing Guide
Complete Digital Marketing GuideComplete Digital Marketing Guide
Complete Digital Marketing Guide
 
Digital marketing campaign template
Digital marketing campaign templateDigital marketing campaign template
Digital marketing campaign template
 
Jsm capabilties and case studies 2021
Jsm capabilties and case studies 2021Jsm capabilties and case studies 2021
Jsm capabilties and case studies 2021
 
Jasmine sandler media and agent cy small business services deck - 2019
Jasmine sandler media and agent cy small business services deck - 2019Jasmine sandler media and agent cy small business services deck - 2019
Jasmine sandler media and agent cy small business services deck - 2019
 
Marketing Strategy Proposal Powerpoint Presentation Slides
Marketing Strategy Proposal Powerpoint Presentation SlidesMarketing Strategy Proposal Powerpoint Presentation Slides
Marketing Strategy Proposal Powerpoint Presentation Slides
 
Marketing-Strategy Nashwa Baaziya.docx
Marketing-Strategy Nashwa Baaziya.docxMarketing-Strategy Nashwa Baaziya.docx
Marketing-Strategy Nashwa Baaziya.docx
 
SAVAS Corporate Profile
SAVAS Corporate ProfileSAVAS Corporate Profile
SAVAS Corporate Profile
 
Data driven digital marketing &amp; analytics (june 2020)
Data driven digital marketing &amp; analytics (june 2020)Data driven digital marketing &amp; analytics (june 2020)
Data driven digital marketing &amp; analytics (june 2020)
 
Zoom Web Media - Digital marketing Service Offerings
Zoom Web Media - Digital marketing Service OfferingsZoom Web Media - Digital marketing Service Offerings
Zoom Web Media - Digital marketing Service Offerings
 
The Digital Department
The Digital DepartmentThe Digital Department
The Digital Department
 
Digital marketing - The Modern Marketing Strategy.
Digital marketing - The Modern Marketing Strategy.Digital marketing - The Modern Marketing Strategy.
Digital marketing - The Modern Marketing Strategy.
 
Marketing Soup
Marketing SoupMarketing Soup
Marketing Soup
 
Marketing Strategy Proposal PowerPoint Presentation Slides
Marketing Strategy Proposal PowerPoint Presentation SlidesMarketing Strategy Proposal PowerPoint Presentation Slides
Marketing Strategy Proposal PowerPoint Presentation Slides
 
Dintellects Services
Dintellects ServicesDintellects Services
Dintellects Services
 
Dintellects Service Catalog
Dintellects Service CatalogDintellects Service Catalog
Dintellects Service Catalog
 
Sunflower
SunflowerSunflower
Sunflower
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
D.pdf
D.pdfD.pdf
D.pdf
 

Recently uploaded

Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxelizabethella096
 
Marketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxMarketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxabhishekshetti14
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupVbout.com
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxelizabethella096
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationtbatkhuu1
 
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxThe Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxChelsiaD
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceDamien ROBERT
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Richard Ingilby
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptxVikasTiwari846641
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRSapana Sha
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxtegevi9289
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxVikasTiwari846641
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdftbatkhuu1
 

Recently uploaded (20)

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
Marketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxMarketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptx
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting Group
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxThe Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptx
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptx
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptx
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 

StartUp Digital Marketing Essentials

  • 1.
  • 2. StartUp Business Marketing In 2017, Digital marketing became an essential marketing aspect to generate new business leads and branding purpose as internet users are growing so the targeted audience of this business domain. Furthermore, a detailed presentation is much needed what is a digital marketing campaign & how it would do to increase the website traffic, build online reputation and can help to generate new business leads. WhatsApp: +91-987-376-0673/ Call: +91-965-407-2570 | Email: devashishe@gmail.com
  • 4. Insights of Multi Channel Marketing 6 coordinated digital plan helps marketers explore the importance of specific strategies such as SEO, email marketing, content, paid-ads, social media from a broader perspective. Statistics by Digital Doughnut
  • 5. Integrated Approach 6 coordinated digital plan helps marketers explore the importance of specific strategies such as SEO, email marketing, content, paid-ads, social media from a broader perspective. Data extracted from smartinsights.com Selecting right channels – When marketers are clear about the whole picture, it becomes easy to invest time and effort on channels yielding the maximum output.
  • 6. Today, we all have desktop computers, laptops, mobile devices etc, and have easy access to information for all aspects of the tourist industry from accommodation, travel, to food and activities, effective digital marketing is the best way to reach a large audience in a quick way at a lower cost. A very few reasons:- ➔ Helpful to earn people’s trust ➔ Global access to brand & products to expand the clientbase ➔ Targeted or client specific marketing ➔ Source of immediate & effective communication ➔ Build a better customer experience ➔ Higher ROI and revenue ➔ Search engine ranking impacting users’ decision ➔ Wide reach & latest trend to engage customers ➔ Possibility to react, change and personalize the brand messages. Why Multi Channel Marketing is Needed?
  • 7. Digital Footprint - Essence Digital footprint is virtual biography for any business Consumers engaged with technology all around Having a solid digital presence comprises the marketing bedrock for customer engagement at each level of decision-making
  • 8. Digital Footprint - Plan ACTION: Actual Sales • Customized solutions • Memberships • Loyalty Programs • Testimonials/ Certificate of Trust DECISION • Surveys • Email Follow-ups • Trial Offers • Smart Content • Social Monitoring INTEREST • Demo Videos • Whitepapers • Case Studies • Newsletter • Opt-in Offers AWARENESS • Videos • Blog • Keywords • Social Publishing • Forums • Calls-to-Action • Landing Pages For Strangers For Visitors For Leads For Customers For Loyal Customers/ Promoters Attract Convert Close Delight
  • 9. Marketing Aspects 1 Strategy Building and Planning 2 Keyword Planning 3 Graphic Designing 4 Landing Page Optimisation 5 Analytic & Reporting 1 Blogging on, site, Quora, Tumblr, Medium 2 Email / Newsletter Marketing 3 SEO, SMM & PPC/PCM Campaigns 4 Slide, PPT & Classified Ad Posting 5 Press Release Writing, Submission, G News 1 Creating quality content that pulls people towards Co., where they want to be naturally 2 Generates momentum, making future efforts easier 3 Lower avg cost to acquire a new customer 4 Responsible for 90% + online clicks 1 Interrupting someone’s flow of activity in order to get attention 2 Powered by budget & repetition 3 Higher average cost to acquire a new customer 4 Responsible for < 10% of online clicks Strategy Essentials Marketing Essentials Outbound MarketingInbound Marketing
  • 10. All-In-One Package - Digital Marketing & Branding Name of The Plan Plan A Plan B Plan C 1 Strategy Building and Planning 2 SEO Campaign On Page SEO On & Off Page SEO Complete SEO 3 Paid Advertising Campaign Facebook Google, Facebook Google, Facebook 4 Content Marketing / Blogging 05 Posts / Month 10 Posts / Month 15 Posts / Month 5 Social Media Marketing 100 Posts / Month 200 Posts / Month 300 Posts / Month 6 Email Marketing / Month N/A 5,000 Emails 15,000 Emails 7 Press Release Copywriting, Google News Submission 1 PR CopyWriting & G News Submission 1 PR CopyWriting & G News Submission 5 CopyWriting & G News Submission 8 Classified Ad Posting 50 Ads / Month 100 Ads / Month 300 Ads / Month 9 PPT / Review / Slide Posting 05 Posts / Month 10 Posts / Month 15 Posts / Month 10 Analytic SetUp & Reporting EveryDay - Online EveryDay - Online EveryDay - Online 11 Pricing / Month EMAIL ME EMAIL ME EMAIL ME
  • 11. Tracking ROI of Business Marketing It’s important to track the ROI what is to track and how to track. There are several way to track the Return-On-Investment, these are the way to do it- ➔ Analysing the marketing campaign which will help to expand the reach and build a trustworthy online presence. ➔ Analysing the existing and new audience interacted with the newly created content. Content deployment would be happening in real-time, pushing the performance boundaries of the business. ➔ Analysing the persona based on the aggregate data about their audience engagement on social media networks & direct leads collected through the classified ad marketing. ➔ Analysing email marketing campaign, the open Rate, CTR & engagement rate of the campaign. ➔ Analysing the digital advertising campaigns on Google Adwords, BingAds and other ad networks. ➔ Analysing the online presence of the business website, the meta tags, and all on-page optimization. ➔ Analysing the online presence of search engines, Press release on search engines and Google News to check if the business could to make an impact to reach the audience. WhatsApp: +91-987-376-0673/ Call: +91-965-407-2570 | Email: devashishe@gmail.com
  • 12. The Reasons Your StartUp Needs Digital Marketing We love StartUps, we have experience, we know the startup businesses and the forte keeps us updated. Our team has extensive marketing experience that will play an important role while executing the campaigns for Your Company. There are other reasons too:- ➔ Transparent marketing solutions which will help the travel business owners to understand the performance of the full marketing mix, achieving full control over marketing effectiveness. ➔ In the Multi Billion Dollar Industry, Your Company has potential to be the leader for in holiday rental Industry, We would like to take this business to another level. . ➔ The competitive environment in the business domain will be interesting, and it would also give us chance to promote your business with our existing knowledge and skills . ➔ As Digital Marketing company, we would be given responsibilities to manage the campaign from scratch, that's a challenging work, & we just love challenges. ➔ We are confident because of our wide experience in digital marketing. ➔ With Your startup Company, we will have an opportunity to work with professionals. WhatsApp: +91-987-376-0673/ Call: +91-965-407-2570 | Email: devashishe@gmail.com
  • 13. Estimated Timeline & Payment Terms We have very simple terms of service for startup business marketing:- ➔ An agreement will be sent for the services. ➔ Services begin upon after receiving 100% deposit of first month / 3 - 6 months. ➔ The prices of marketing services listed on this proposal are valid for 30 days or as mentioned. ➔ Paid invoices will be emailed. Invoices are not required for payments due. ➔ Every possible effort will be made to achieve the target ranking according to search engine guidelines and we will only follow white hat and ethical process of marketing. ➔ This agreement constitutes the complete agreement and understandings between the parties and can only be modified in writing, signed by the parties. WhatsApp: +91-987-376-0673/ Call: +91-965-407-2570 | Email: devashishe@gmail.com
  • 14. I hope, you liked this presentation, these strategies would help Your startup Company to increase the reach the desired audience in near future. We welcome your questions about terms, services, packages and even pricing. Queries & Call : +91-965-407-2570 WhatsApp:- +91-987-376-0673 Email : devashishe@gmail.com Thank You!