Do You Want More Traffic for More Sales for Your Travel Business / StartUp? Checkout Our Marketing Tactics and Strategies for Start Ups, Small & Medium size businesses. We Can Take Care of Your Travel Business Website. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, Email Marketing & Reputation Building & Management. agency, tour business sales, tour businesss marketing, tour marketing, tourism marketing plan, travel, travel agency marketing, travel agency marketing plan, travel and tourism, travel business marketing, travel business marketing agency, travel business marketing plan, travel marketing agency, travel marketing company, travel start up, travel startup marketing, travel startup marketing plan, travel tour agency marketing plan, travel tour marketing, travel tour marketing plan

1. Image Source: Google Images

2. Travel Marketing Services
In 2017, Digital marketing became an essential marketing aspect to generate
new business leads and branding purpose as internet users are growing so the
targeted audience of this business domain.
Furthermore, a detailed presentation is much needed what is a digital
marketing campaign & how it would do to increase the website traffic, build
online reputation and can help to generate new business leads.

3. Travel Industry Facts
In a survey 85% agreed with
the statement that “spending
money on travel is an
investment worth making.”
Data by American Express
60% of leisure and 41% of
business travelers are
making travel arrangements
via the internet
Data by CNN
Globally, it is expected to
grow at an annual rate of
6.0% & by 2019, it’s
forecasted to grow to US$
762 billion
Data by Statista
Data extracted from smartinsights.com

4. MarketRealist claims online booking
accounts for more than 40% of total
travel sales.
Point to be Noted:
The main market drivers for OTA companies are higher digitization,
mobile adoption, and expansion..

5. Today, we all have desktop computers, laptops, mobile devices etc, and have easy access to
information for all aspects of the tourist industry from accommodation, travel, to food and
activities, effective digital marketing is the best way to reach a large audience in a quick way at a
lower cost. A very few reasons:-
➔ Helpful to earn people’s trust
➔ Global access to brand & products to expand the clientbase
➔ Targeted or client specific marketing
➔ Source of immediate & effective communication
➔ Build a better customer experience
➔ Higher ROI and revenue
➔ Search engine ranking impacting users’ decision
➔ Wide reach & latest trend to engage customers
➔ Possibility to react, change and personalize the brand messages.
Why Digital Marketing is Needed?

6. Digital Footprint - Essence
Digital footprint is virtual biography
for any business
Consumers engaged with
technology all around
Having a solid digital presence
comprises the marketing bedrock for
customer engagement at each level of
decision-making

7. Digital Footprint - Plan
ACTION: Actual Sales
• Customized solutions
• Memberships
• Loyalty Programs
• Testimonials/ Certificate of Trust
DECISION
• Surveys
• Email Follow-ups
• Trial Offers
• Smart Content
• Social Monitoring
INTEREST
• Demo Videos
• Whitepapers
• Case Studies
• Newsletter
• Opt-in Offers
AWARENESS
• Videos
• Blog
• Keywords
• Social Publishing
• Forums
• Calls-to-Action
• Landing Pages
For Strangers
For Visitors
For Leads
For Customers
For Loyal Customers/ Promoters
Attract
Convert
Close
Delight

8. Marketing Aspects
1 Strategy Building and Planning
2 Keyword Planning
3 Graphic Designing
4 Landing Page Optimisation
5 Analytic & Reporting
1 Blogging on, site, Quora, Tumblr, Medium
2 Email / Newsletter Marketing
3 SEO, SMM & PPC/PCM Campaigns
4 Slide, PPT & Classified Ad Posting
5 Press Release Writing, Submission, G News
1 Creating quality content that pulls people
towards Co., where they want to be naturally
2 Generates momentum, making future efforts
easier
3 Lower avg cost to acquire a new customer
4 Responsible for 90% + online clicks
1 Interrupting someone’s flow of activity in
order to get attention
2 Powered by budget & repetition
3 Higher average cost to acquire a new
customer
4 Responsible for < 10% of online clicks
Strategy Essentials Marketing Essentials
Outbound MarketingInbound Marketing

9. All-In-One Package - Digital Marketing & Branding
Package Details
1 Strategy Building and Planning
2 SEO Campaign [ Niche and Manual Link Building] On & Off Page SEO
3 Paid Advertising Campaign [ Niche Targeted ] Google, Facebook
4 Content Marketing / Blogging / Social Blogs [ Unique & Creative ] 10 Posts / Month
5 Social Media Marketing [ 4 Social Networks - Everyday 2 Post ] 200 Posts / Month
6 Email Marketing [ Maximum 5 Email Campaigns with Templates ] 5,000 Email Credits
7 Press Release Copywriting,
Google News Submission
2 PR CopyWriting &
2 Google News Submission
8 Classified Ad Posting [ Ad Posts Related to Services] 100 Ads / Month
9 PPT / Review / Slide Posting [ Useful for Reputation Management ] 10 Posts / Month
10 Analytic SetUp & Reporting [Webmaster / Google Analytic ] EveryDay - Online
Click HERE >>> Email ME, if You Want US to Manage Your Marketing Campaign

10. The Reasons You Need Digital Marketing
We love travel domain, we have experience, we know the travel businesses and the forte keeps
us updated. Our team has travel marketing experience that will play an important role while
executing the campaigns for Your Travel Company. There are other reasons too:-
➔ Transparent marketing solutions which will help the travel business owners to understand the
performance of the full marketing mix, achieving full control over marketing effectiveness.
➔ In the Multi Billion Dollar Industry, Your Travel Company has potential to be the leader for in
holiday rental Industry, We would like to take this business to another level. .
➔ The competitive environment in travel domain will be interesting, and it would also give us
chance to promote your business with our existing knowledge and skills .
➔ As Digital Marketing company, we would be given responsibilities to manage the campaign
from scratch, that's a challenging work, & we just love challenges.
➔ We are confident because of our wide experience in digital marketing.
➔ With Your Travel Company, we will have an opportunity to work with professionals.

11. The Opportunity Gap
What if, even after implementing a perfect marketing plan, the campaign generating lots of traffic
your travel website, e-mail inquiries or phone calls. It’s time to track what percentage of those are
converting to bookings & how long does it usually take from lead generation to sales conversion?
Some of the sales-restricting gaps we collected :-
➔ Slow response time to an email inquiry, Nobody around to answer a phone inquiry.
➔ Poor communication and language skills of frontline sales representatives.
➔ Little or no follow up or communication over time.
➔ Unprofessional or poorly designed promotional material like brochures, e-mails, etc
➔ Not getting back to prospects after you have communicated once.
➔ No references, No endorsements,No testimonials
➔ Bad client reviews on review portals like tripadvisor, facebook, marketplaces

12. Tracking ROI of Travel Marketing
It’s important to track the ROI what is to track and how to track. There are several way to track the
Return-On-Investment, these are the way to do it-
➔ Analysing the marketing campaign which will help to expand the reach and build a trustworthy
online presence.
➔ Analysing the existing and new audience interacted with the newly created content. Content
deployment would be happening in real-time, pushing the performance boundaries of the
business.
➔ Analysing the persona based on the aggregate data about their audience engagement on social
media networks & direct leads collected through the classified ad marketing.
➔ Analysing email marketing campaign, the open Rate, CTR & engagement rate of the campaign.
➔ Analysing the digital advertising campaigns on Google Adwords, BingAds and other ad
networks.
➔ Analysing the online presence of the business website, the meta tags, and all on-page
optimization.
➔ Analysing the online presence of search engines, Press release on search engines and Google
News to check if the business could to make an impact to reach the audience.

13. Estimated Timeline & Payment Terms
We have very simple terms of service for travel marketing:-
➔ An agreement will be sent for the services.
➔ Services begin upon after receiving 100% deposit of first month / 3 - 6 months.
➔ The prices of marketing services listed on this proposal are valid for 30 days or as mentioned.
➔ Paid invoices will be emailed. Invoices are not required for payments due.
➔ Every possible effort will be made to achieve the target ranking according to search engine
guidelines and we will only follow white hat and ethical process of marketing.
➔ This agreement constitutes the complete agreement and understandings between the parties
and can only be modified in writing, signed by the parties.

14. I hope, you liked this presentation, these strategies would help Your Travel
Company to increase the reach the desired audience in near future.
We welcome your questions about terms, services, packages and even
pricing.
Queries & Call: +919654O7257O
WhatsApp:- +91987376O673
Email : help@travelmarketing.website
Thank You!