New to Force.com and needing a quick orientation to bring you up to speed? Join us for this series of brief introductory sessions on Force.com, the world’s leading cloud platform that lets you build apps rapidly using configuration-driven development and powerful programmatic logic. Each Friday one of our experts will walk you through one of the core elements of the Force.com platform and cover the basics you need to build your first app in the cloud. Each session is 30 minutes long.

1. Intro to Apex
Build Innovative Mobile Business Apps...Fast

2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we
make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber
growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new
products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in
our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions,
the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth,
new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger
enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form
10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of
the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

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4. Two Approaches to Development
Visualforce Pages
Visualforce Components
Apex Controllers
Apex Triggers
Metadata API
REST API
Bulk API
Formula Fields
Validation Rules
Workflows and Approvals
Custom Objects
Custom Fields
Relationships
Page Layouts
Record Types
User
Interface
Business
Logic
Data
Model
Declarative Approach Programmatic Approach

5. Every Object, Every Field: Apex Enabled
Visualforce Pages
Visualforce Components
Apex Controllers
Apex Triggers
Custom UI
Custom Logic
Standard Objects
Custom Objects

6. • Object-Oriented Language
• Dot Notation Syntax
• Cloud based development
What is Apex?

7. • Browser Based IDE
• Create and Edit Classes
• Create and Edit Triggers
• Run Unit Tests
• Review Debug Logs
Developer Console

8. Apex and Visualforce
Custom Apex
Controller
Custom UI

9. • Event Based Logic
• Associated with Object Types
• Before or After:
• Insert
• Update
• Delete
• Undelete
Apex Triggers

10. Trigger Logic
▪ trigger LineItemTrigger on Line_Item__c
▪ (before insert, before update) {
//separate before and after
▪ if(Trigger.isBefore) {
//separate events
▪ if(Trigger.isInsert) {
▪ System.debug(‘BEFORE INSERT’);
▪
▪ DelegateClass.performLogic(Trigger.new);
▪

11. • Batchable
• Scheduled
• Email
• REST Services
Apex Interfaces and Annotations

12. Schedulable Interface
global with sharing class WarehouseUtil implements Schedulable {
//General constructor
global WarehouseUtil() {}
//Scheduled execute
global void execute(SchedulableContext ctx) {
//Use static method for checking dated invoices
WarehouseUtil.checkForDatedInvoices();
}

13. • Code to test code
• Tests can mirror user expectations
• System Asserts increase predictability
• Line Coverage increase predictability
Unit Testing

14. • 75% Coverage for Production
• Develop in:
• Sandboxes
• Developer Editions
• Force.com Migration Tool
• Force.com CLI
• Eclipse Plugin
Deploying Your Code

15. ▪ Apex is the programming language on Salesforce1
▪ Syntax and Structure similar to C# and Java
–Variables, loops, classes, interfaces, collections, etc.
▪ Many unique convenience features
–Tight binding with your Salesforce data model
–Simple data manipulation calls
–SOQL for querying records into variables
–Annotations & keywords – webservice, @isTest, @RestResource, etc.
–Integrated testing framework with data teardown
Let’s Recap

16. ▪ Developer Edition – Free Sign-up
http://developer.force.com/join
▪ Apex Workbook
http://bit.ly/apexworkbook
▪ Apex Resource Page
http://wiki.developerforce.com/page/Apex
▪ Discussion Boards
http://boards.developerforce.com/t5/Apex-Code-Development/bd-p/apex
Resources

17. More Free Online Tutorials
New App Builders
http://www.udacity.com/salesforce
http://ccoenraets.github.io/salesforce-
developer-workshop
Developer Workshop
Fast Track Tutorial for Experienced Developers
Experienced App Builders

18. BRAND NEW! Introducing Trailhead
Challenge Yourself! http://developer.salesforce.com/trailhead