Casia2014 Round 3 entry

1. www.simplify360.com
Stage 3
Have
Your
Say
Team Name:
Name of first member: Devendra Jaiswar
College Name: IIM Trichy
Name of second member: Iyswari Lakshmi S
College Name: IIM Trichy

2. Introduction
•Bringmyfood is a unique meal delivery service in Delhi NCR Area
•It servers home made food to its patrons
•Solving problems of 1000’s of working professionals
The Assignment
•Introduce BMF to working professionals
•Increase Brand Awareness
•Increase Sales

3. Research Undertaken
•Target group for BMF?
•Eating habits of the target group
•Other available online home food delivery websites
•Exposure to social media websites
•Purchasing power
Initial Phase
Target market would be social media knowledgeable unmarried working professionals

4. Further steps
Going online on Social Media
Association with food delivery websites
Teasers, Blog articles, videos for interaction with customers
Metrics to measure success of campaign

5. Creating online content on social media
Should be Exhaustive with food list, chef info and user reviews
Target are working professionals
Initial Phase

6. Facebook Role
•Put up posts explaining what it is that you offer, for every promotion post.
•It is better to have a 1000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.
Start conversations with potential customers
Priority will be building relationships. Not pitching our service.
Consistently publish content and participate in conversations.
Target the right demographic –Working professionals staying away from home. But not alienating the others.

7. YouTube & Twitter
YOUTUBE
•Share the story behind starting the business. It will help potential customers to relate
•Introduce your team (The cooks)
•YouTube’s metrics help keep track of your views, likes, comments, and other vital information —valuable insight into which videos are working
TWITTER
•Search keywords to find followers key players and online influencers who have quality audiences and are likely to be interested in your service.
•Connect with those people and work to build relationships with them.
•If they share your content, you can reach thousands.

8. Association with Zomato, Burrp & FoodPanda
•Working professionals' are tech savvy so they go through food delivery websites
•More customers more food orders
•Interactive teaser on these sites will help
•User reviews on these sites will help in getting more orders
•Food delivery websites are location specific so it will help us target right audience
Mid Phase

9. Interacting with Teasers on websites and fan page
It will help in increasing brand awareness

10. #BMF USP
•Customer can order 1 dish(any) of his choice
•Happy Hours for ordering food… All orders before 7pm will get free surprise desert
•Different food each time
•Reasonable price
#BMF
Get us the recipe of your favdal/vegetable curry we will cook it for you
Emotional Chord

11. Metrics to measure success
•No of fans on Facebook &twitter
•No of orders placed
•No of website mentions by customers
•How many good/helpful reviews on food delivery websites
•No of unique visitors
•Website mentions in social media
End Phase