Tips for small arts organizations on using Facebook, Instagram, and Twitter.

1. Social Media for the Arts

2. Agenda
1. Why bother?
2. How to do it?
3. What to post?
4. When to measure?
5. Q&A
DeVos Institute, October 2014

3. Strategy
@devonvsmith

4. who’s your audience?
how can you provide unique
value to them?
what do you
want from them?

5. social media
isn’t one-way
communication.

6. social media
doesn’t
sell tickets.

7. social media
isn’t
a coupon.

8. social media
is a
conversation.

9. social media
is cheap.

10. social media
is transparent.

11. social media
is social proof.

12. social media
is self organizing.
12

13. social media
is pervasive.

14. 14
social media
is real time.

15. how can the
arts do it better?

16. creative
content

17. personal
relationships

18. experienced
storytellers

19. 5 Productivity Tips
@devonvsmith

20. just listen.

21. 21

22. plan ahead.

23. post signage.

24. ask for action.

25. enlist colleagues.

26. Social Platforms
@devonvsmith

27. you typically start here.
1.2 billion
1.1 billion
270 million
225 million
broad reach +
images
search engine +
related videos
real time +
journalists
quality images +
narrow POV

28. and experiment with these.
50 million
70 million
young demo +
narrow POV
behind scenes +
craft projects
+ 540 million enhances
190 million
search results
connect
professionals

29. ask questions.

30. use images.

31. use video.

32. use links.

33. use good news.

34. use tags.

35. use yourself.

36. use illustrations.

37. use the news.

38. use data.

39. Quality matters.

40. Use your bio.

41. Share a lifestyle.

42. Use what’s available.

43. Behind the scenes.

44. Provide props.

45. Show your progress.

46. Share the love.

47. Take a perspective.

48. Engage with fans.

49. Ask for support.

50. Re-post fans.

51. Ask for input.

52. Cross promote.

53. Run a contest.

54. Tag partners.

55. Make it easy.

56. Take it offline.

57. Use your brand.

58. Multiple voices.

59. Be playful.

60. Show your space.

61. Snapseed VSCOcam
Tangent Vintique
Diptic PicTwo
Phonto Photolettering
1. take photo
2. apply filter
3. combine
4. add text

62. Twitter
›❯ Character counts. 110 characters or less makes it easier for others to RT and add context.
›❯ Mentions. @mention other influencers to build relationships with them.
›❯ Favorites. Great to use as an introduction to yourself.
›❯ Link location. Typically best after copy, and before the hashtag.
›❯ Hashtags. No more than two. Typically not worth it to create your own.
›❯ Multimedia. Tweets that include photos get 1.5x retweets compared to the average Tweet.
›❯ Don’t bury the lead: Make your first four words count. That’s what people scan.
›❯ Emotion. Show your enthusiasm and passion for your work, and your personal interests.
›❯ RT in the service of a good cause. When used in moderation, it’s okay to ask for an RT.
›❯ Time of day. Morning commute, lunch, end of the workday, late nights.
›❯ Frequency. Several times per day, spaced out over time.

63. Measurement
@devonvsmith

64. measure the
fewest things
possible.

65. facebook.

66. twitter.

67. rowfeeder.

68. iconosquare.

69. Questions?
!
slideshare.net/devonvsmith
“Social media is like teen sex.
Everyone wants to do it.
Nobody knows how.
When it’s finally done, there is
surprise it’s not better.”
- Avinash Kaushik, Google