27. you typically start here.
1.2 billion
1.1 billion
270 million
225 million
broad reach +
images
search engine +
related videos
real time +
journalists
quality images +
narrow POV
28. and experiment with these.
50 million
70 million
young demo +
narrow POV
behind scenes +
craft projects
+ 540 million enhances
190 million
search results
connect
professionals
61. Snapseed VSCOcam
Tangent Vintique
Diptic PicTwo
Phonto Photolettering
1. take photo
2. apply filter
3. combine
4. add text
62. Twitter
›❯ Character counts. 110 characters or less makes it easier for others to RT and add context.
›❯ Mentions. @mention other influencers to build relationships with them.
›❯ Favorites. Great to use as an introduction to yourself.
›❯ Link location. Typically best after copy, and before the hashtag.
›❯ Hashtags. No more than two. Typically not worth it to create your own.
›❯ Multimedia. Tweets that include photos get 1.5x retweets compared to the average Tweet.
›❯ Don’t bury the lead: Make your first four words count. That’s what people scan.
›❯ Emotion. Show your enthusiasm and passion for your work, and your personal interests.
›❯ RT in the service of a good cause. When used in moderation, it’s okay to ask for an RT.
›❯ Time of day. Morning commute, lunch, end of the workday, late nights.
›❯ Frequency. Several times per day, spaced out over time.
69. Questions?
!
slideshare.net/devonvsmith
“Social media is like teen sex.
Everyone wants to do it.
Nobody knows how.
When it’s finally done, there is
surprise it’s not better.”
- Avinash Kaushik, Google