Over 8 years in digital supposed to made people know a lot. Right? Damn no! Each day can give you a kick in the bum. Just to remind you how important is to focus on humans needs, goals, pain and details. Those tiny things which can drive people to tears and pure madness or just make them the most awesome advocates since the first caveman said: Fuck yeah! This is awesome! In most cases you just don’t give a… just don’t focus on every aspect of an experience, flow or visual design. You don’t care, pressure of time, to many things on your head. You name it. It’s just wrong. Take a walk with me to see examples, why you should focus on those bloody details. Why it’s so damn important to use your brains. Why one does not simply fucks the customer. Curious? Jump in and let the journey begin.

1. Y U NOFOCUS ON DETAILS
KRZYSZTOF PIWOWAR

2. – Steve Jobs
Everything is important
- that success is in the details.

3. The dark history of design
stone age

4. – Charles Eames
The details are not the details.
They make the design.

5. Why don’t we focus on details?
some of the answers based on my several years of follow
‣ I don’t have time for that
‣ it’s not a part of my job
‣ there’re more important things to
do
‣ it’s not a part of MVP / scope
‣ my client won’t pay for this work
‣ I’m doing few things at the same
time
‣ I’m working alone

7. A usual day of a hardware user
USB cable

8. A usual day of an office user
glass doors

9. A usual day of a usability designer
yup, it’s still accurate
Reset form

10. WANTED TO FIX ONE SMALL THING
MANAGED TO MAKE PRODUCT MORE AWESOME

11. Start small and than expand.

12. Google Chrome
a movie clip with a volume turned on

13. Google Chrome
a movie clip with a volume turned on

14. Solve the real problem.
There’s
no spoon.
So what is he holding in
his hand dumbass?!?

15. LinkedIn iOS application
signing in

16. LinkedIn iOS application
signing in

17. Provide more awesomeness.

18. Provide more awesomeness.

19. French fries
[CONFIDENTIAL]

20. French fries
[CONFIDENTIAL]
+ =

21. French fries
shapes
This shape allows you
to have significantly more
on one French fry
and keeps it from falling.

22. Designing buildings
beautiful evacuation

23. Be human and be close to the human needs.
This teddy
is a machine

24. Pedestrian crossing
a feature for deaf and blind people

25. Reduce costs in long term.
ka-ching!
oink!

26. Macintosh
OS boot time
Steve Jobs: If it could save a person’s life, could you
find a way to save ten seconds off the boot time? If
there were five million people using the Mac, and it
took ten seconds extra to turn it on every day, that
added up to three hundred million or so hours per
year people would save, which was the equivalent of
at least one hundred lifetimes saved per year.

27. Macintosh
OS boot time
Steve Jobs: If it could save a person’s life, could you
find a way to save ten seconds off the boot time? If
there were five million people using the Mac, and it
took ten seconds extra to turn it on every day, that
added up to three hundred million or so hours per
year people would save, which was the equivalent of
at least one hundred lifetimes saved per year.
CHALLENGE ACCEPTED
Larry Kenyon
Macintosh OS engineer, Apple

28. Macintosh
OS boot time
Steve Jobs: If it could save a person’s life, could you
find a way to save ten seconds off the boot time? If
there were five million people using the Mac, and it
took ten seconds extra to turn it on every day, that
added up to three hundred million or so hours per
year people would save, which was the equivalent of
at least one hundred lifetimes saved per year.
CHALLENGE COMPLETED
Larry Kenyon
few weeks later

29. Start small
and then expand.
Provide
more awesomeness.
Solve
the real problem.
Reduce costs
in long term.
Be human
and be closer
to the human needs.

30. – Jonathan Ive
There's no learning without
trying lots of ideas and failing
lots of times.

31. UX Consultant & Owner
8+ years in digital industry
working with:
@xysiu

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Photo credits