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Social Media’s Role in the World of Public Relations Presented to Slippery Rock University Students by Deanna Ferrari March 29, 2010
About me ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],That’s me! That’s Twitter!
How social media has changed PR
Video: Social Media Revolution  http://www.youtube.com/watch?v=sIFYPQjYhv8
Miracle on the Hudson
Michael Jackson’s death Haiti Earthquake
Fun with trending topics Image: http://imaletyoufinish.com
Print is changing…
Journalists are on these networks
Journalists ask YOU  for story ideas
A real social media pitch!
Who I’ve Worked With In The Social Space ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Best. Burgers. Ever. (And I don’t eat meat)
[object Object]
Award Winner
[object Object]
 
Become a fan!  Facebook.com/wordwritepr
 
 
[object Object],[object Object]
 
Award Winner
Social Media FAIL Image: atomiksoapbox.com
Motrin & Burger King: Doing it Wrong Whatever you do - DON’T piss off mommy bloggers Images: Mortin, Burger King via http://newmediachatter.com and http://www.parentinghelpme.com
Don’t forget the PR fundamentals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],You are here Images: Mashable.com and FastCompany.com
Once you have the tools and the skills, you will have great success Image: evilmilk.com
Questions? Additional Comments? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media’s Role in the World of Public Relations