On the Dangers of Shadow UX
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Shadow UX is, if you will, UX's distorted reflection. It describes a UX activity or process that presents the illusion of a user-centered approach without actually providing its benefits.
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On the Dangers of Shadow UX
- 1. On the Dangers of Shadow UX 03 March 2018
- 2. Shadow UX is a UX activity or process that presents the illusion of a user-centered approach without actually providing its benefits. What is Shadow UX? page 02
- 3. Shadow UX spectrum page 03 Shadow UX Real-world “good” UX Ideal set of UX activities No UX activities
- 4. not doing enough page 04 Ideal Reasonable Shadow UX • Ethnographic research • Journaling study • Survey • Journey mapping • Competitive analysis • Card sorting • Tree testing • Low-fidelity prototype & test • Medium-fidelity prototype & test • Interactive prototype & test • High-fidelity prototype & test • First-click testing • Quantitative study • Remote, unmoderated testing • Ethnographic research • Journaling study • Survey • Journey mapping • Competitive analysis • Card sorting • Tree testing • Low-fidelity prototype & test • Medium-fidelity prototype & test • Interactive prototype & test • High-fidelity prototype & test • First-click testing • Quantitative study • Remote, unmoderated testing • Ethnographic research • Journaling study • Survey • Journey mapping • Competitive analysis • Card sorting • Tree testing • Low-fidelity prototype & test • Medium-fidelity prototype & test • Interactive prototype & test • High-fidelity prototype & test • First-click testing • Quantitative study • Remote, unmoderated testing
- 5. not doing the right activities page 05 Ideal Reasonable Shadow UX • Ethnographic research • Journaling study • Survey • Journey mapping • Competitive analysis • Card sorting • Tree testing • Low-fidelity prototype & test • Medium-fidelity prototype & test • Interactive prototype & test • High-fidelity prototype & test • First-click testing • Quantitative study • Remote, unmoderated testing • Ethnographic research • Journaling study • Survey • Journey mapping • Competitive analysis • Card sorting • Tree testing • Low-fidelity prototype & test • Medium-fidelity prototype & test • Interactive prototype & test • High-fidelity prototype & test • First-click testing • Quantitative study • Remote, unmoderated testing • Ethnographic research • Journaling study • Survey • Journey mapping • Competitive analysis • Card sorting • Tree testing • Participatory design • Low-fidelity prototype & test • Medium-fidelity prototype & test • Interactive prototype & test • High-fidelity prototype & test • 5-second test • First-click testing • Quantitative study • Remote, unmoderated testing
- 6. doing the right activities poorly page 06 Ideal Reasonable Shadow UX • Ethnographic research • Journaling study • Survey • Journey mapping • Competitive analysis • Card sorting • Tree testing • Low-fidelity prototype & test • Medium-fidelity prototype & test • Interactive prototype & test • High-fidelity prototype & test • First-click testing • Quantitative study • Remote, unmoderated testing • Ethnographic research • Journaling study • Survey • Journey mapping • Competitive analysis • Card sorting • Tree testing • Low-fidelity prototype & test • Medium-fidelity prototype & test • Interactive prototype & test • High-fidelity prototype & test • First-click testing • Quantitative study • Remote, unmoderated testing • Ethnographic research • Journaling study • Survey • Journey mapping • Competitive analysis • Card sorting • Tree testing • Low-fidelity prototype & test • Medium-fidelity prototype & test • Interactive prototype & test • High-fidelity prototype & test • First-click testing • Quantitative study • Remote, unmoderated testing
- 8. about DGCooley & Co. page 08 Danielle Cooley BE, Vanderbilt University MSHFID, Bentley University Owner & Principal linkedin.com/in/dgcooley We help organizations in a variety of industries establish and implement strategies for quality, scalable customer experience research practices. Partner practitioners draw from a diverse set of experiences in a variety of industries, including higher education, enterprise applications, medical devices, financial services, and social media. They provide niche expertise in such areas as accessibility, quantitative research, visual design, analytics, and more.