SlideShare a Scribd company logo
1 of 56
Data Visualization The Ideas of Edward Tufte
Graphical Excellence
Graphical Integrity
$0 $(11,014) $(11,014)
Lie
Lie Factor 𝑆𝑖𝑧𝑒 𝑂𝑓 𝐸𝑓𝑓𝑒𝑐𝑡 𝑆h𝑜𝑤𝑛 𝐼𝑛 𝐺𝑟𝑎𝑝h𝑖𝑐𝑆𝑖𝑧𝑒 𝑂𝑓 𝐸𝑓𝑓𝑒𝑐𝑡 𝐼𝑛 𝐷𝑎𝑡𝑎  
Lie Graphical Increase = 783% Lie Factor=14.8 Data Increase = 53%
Truth
Graphical Change = 527% Lie Factor=2.8 Data Change = 188%
Graphical Change = 27,000% Lie Factor=48.8 Data Change = 554%
Context
Before stricter enforcement After stricter enforcement
NY MA CT RI
Principles of Graphical Integrity Data Representations proportional to Data Real dollars, instead of deflated dollars #Dimensions in graph = #Dimensions in data Provide context
Data-Ink
Data-Ink Ratio = 𝐷𝑎𝑡𝑎 𝐼𝑛𝑘𝑇𝑜𝑡𝑎𝑙 𝐼𝑛𝑘  
Principles Above all else, show the data Maximize the data-ink ratio, within reason Erase non-data-ink Erase redundant data-ink Revise and edit
Chart JunkVibrations, Grids, and Ducks
Vibrations
Worst. Graph. Ever.
Multifunctioning Graphical Elements

More Related Content

Viewers also liked

Gang announcements 2010 10
Gang announcements 2010 10Gang announcements 2010 10
Gang announcements 2010 10David Giard
 
20/20 Web2.0 Tools
20/20 Web2.0 Tools 20/20 Web2.0 Tools
20/20 Web2.0 Tools mrrobbo
 
Managed Extensibility Framework 2010 01
Managed Extensibility Framework 2010 01Managed Extensibility Framework 2010 01
Managed Extensibility Framework 2010 01David Giard
 
The Business of Mobile Apps
The Business of Mobile AppsThe Business of Mobile Apps
The Business of Mobile AppsNorman Liang
 
DeakinPE Session
DeakinPE SessionDeakinPE Session
DeakinPE Sessionmrrobbo
 
Cultural Quiz - Across Borders
Cultural Quiz  - Across BordersCultural Quiz  - Across Borders
Cultural Quiz - Across BordersStuart Friedman
 
Speech Understanding – The Key To Unlocking Clinical Knowledge Delivering Sa...
Speech Understanding – The Key To Unlocking Clinical Knowledge  Delivering Sa...Speech Understanding – The Key To Unlocking Clinical Knowledge  Delivering Sa...
Speech Understanding – The Key To Unlocking Clinical Knowledge Delivering Sa...Nick van Terheyden
 
Verb To Be
Verb To BeVerb To Be
Verb To Beiurims
 
Connected Care and the Patient Experience
Connected Care and the Patient ExperienceConnected Care and the Patient Experience
Connected Care and the Patient ExperienceNick van Terheyden
 
Vota l’Etichetta del Vino della Valle dei Templi di Agrigento e Vinci il Vino
Vota l’Etichetta del Vino della Valle dei Templi di Agrigento e Vinci il VinoVota l’Etichetta del Vino della Valle dei Templi di Agrigento e Vinci il Vino
Vota l’Etichetta del Vino della Valle dei Templi di Agrigento e Vinci il VinoEugenio Agnello
 
Μαθαίνοντας από τα λάθη μας - Μέρος 1ο
Μαθαίνοντας από τα λάθη μας  - Μέρος 1οΜαθαίνοντας από τα λάθη μας  - Μέρος 1ο
Μαθαίνοντας από τα λάθη μας - Μέρος 1οLiana Lignou
 
50 words powerpoint Cloie
50 words powerpoint Cloie50 words powerpoint Cloie
50 words powerpoint Cloiemrrobbo
 
QR Codes in Education
QR Codes in EducationQR Codes in Education
QR Codes in Educationmrrobbo
 
Σχεδίαση Εκπαιδευτικών Ιστοσελίδων. Κανόνες και καλές πρακτικές.
Σχεδίαση Εκπαιδευτικών Ιστοσελίδων. Κανόνες και καλές πρακτικές.Σχεδίαση Εκπαιδευτικών Ιστοσελίδων. Κανόνες και καλές πρακτικές.
Σχεδίαση Εκπαιδευτικών Ιστοσελίδων. Κανόνες και καλές πρακτικές.Liana Lignou
 
Scaling habits of ASP.NET
Scaling habits of ASP.NETScaling habits of ASP.NET
Scaling habits of ASP.NETDavid Giard
 

Viewers also liked (20)

Gang announcements 2010 10
Gang announcements 2010 10Gang announcements 2010 10
Gang announcements 2010 10
 
Koongo - De universele product export
Koongo - De universele product exportKoongo - De universele product export
Koongo - De universele product export
 
20/20 Web2.0 Tools
20/20 Web2.0 Tools 20/20 Web2.0 Tools
20/20 Web2.0 Tools
 
Managed Extensibility Framework 2010 01
Managed Extensibility Framework 2010 01Managed Extensibility Framework 2010 01
Managed Extensibility Framework 2010 01
 
The Business of Mobile Apps
The Business of Mobile AppsThe Business of Mobile Apps
The Business of Mobile Apps
 
DeakinPE Session
DeakinPE SessionDeakinPE Session
DeakinPE Session
 
Cultural Quiz - Across Borders
Cultural Quiz  - Across BordersCultural Quiz  - Across Borders
Cultural Quiz - Across Borders
 
Speech Understanding – The Key To Unlocking Clinical Knowledge Delivering Sa...
Speech Understanding – The Key To Unlocking Clinical Knowledge  Delivering Sa...Speech Understanding – The Key To Unlocking Clinical Knowledge  Delivering Sa...
Speech Understanding – The Key To Unlocking Clinical Knowledge Delivering Sa...
 
Irony Assignment
Irony AssignmentIrony Assignment
Irony Assignment
 
Verb To Be
Verb To BeVerb To Be
Verb To Be
 
Connected Care and the Patient Experience
Connected Care and the Patient ExperienceConnected Care and the Patient Experience
Connected Care and the Patient Experience
 
Vota l’Etichetta del Vino della Valle dei Templi di Agrigento e Vinci il Vino
Vota l’Etichetta del Vino della Valle dei Templi di Agrigento e Vinci il VinoVota l’Etichetta del Vino della Valle dei Templi di Agrigento e Vinci il Vino
Vota l’Etichetta del Vino della Valle dei Templi di Agrigento e Vinci il Vino
 
Μαθαίνοντας από τα λάθη μας - Μέρος 1ο
Μαθαίνοντας από τα λάθη μας  - Μέρος 1οΜαθαίνοντας από τα λάθη μας  - Μέρος 1ο
Μαθαίνοντας από τα λάθη μας - Μέρος 1ο
 
50 words powerpoint Cloie
50 words powerpoint Cloie50 words powerpoint Cloie
50 words powerpoint Cloie
 
QR Codes in Education
QR Codes in EducationQR Codes in Education
QR Codes in Education
 
Σχεδίαση Εκπαιδευτικών Ιστοσελίδων. Κανόνες και καλές πρακτικές.
Σχεδίαση Εκπαιδευτικών Ιστοσελίδων. Κανόνες και καλές πρακτικές.Σχεδίαση Εκπαιδευτικών Ιστοσελίδων. Κανόνες και καλές πρακτικές.
Σχεδίαση Εκπαιδευτικών Ιστοσελίδων. Κανόνες και καλές πρακτικές.
 
El lenguaje y la comunicación
El lenguaje y la comunicaciónEl lenguaje y la comunicación
El lenguaje y la comunicación
 
Scaling habits of ASP.NET
Scaling habits of ASP.NETScaling habits of ASP.NET
Scaling habits of ASP.NET
 
Management Framework
Management FrameworkManagement Framework
Management Framework
 
Where In The Us
Where In The UsWhere In The Us
Where In The Us
 

More from David Giard

Data Visualization - CodeMash 2022
Data Visualization - CodeMash 2022Data Visualization - CodeMash 2022
Data Visualization - CodeMash 2022David Giard
 
Azure data factory
Azure data factoryAzure data factory
Azure data factoryDavid Giard
 
University of Texas lecture: Data Science Tools in Microsoft Azure
University of Texas lecture: Data Science Tools in Microsoft AzureUniversity of Texas lecture: Data Science Tools in Microsoft Azure
University of Texas lecture: Data Science Tools in Microsoft AzureDavid Giard
 
University of Texas, Data Science, March 29, 2018
University of Texas, Data Science, March 29, 2018University of Texas, Data Science, March 29, 2018
University of Texas, Data Science, March 29, 2018David Giard
 
Intro to cloud and azure
Intro to cloud and azureIntro to cloud and azure
Intro to cloud and azureDavid Giard
 
Azure and deep learning
Azure and deep learningAzure and deep learning
Azure and deep learningDavid Giard
 
Azure and Deep Learning
Azure and Deep LearningAzure and Deep Learning
Azure and Deep LearningDavid Giard
 
Cloud and azure and rock and roll
Cloud and azure and rock and rollCloud and azure and rock and roll
Cloud and azure and rock and rollDavid Giard
 
Own your own career advice from a veteran consultant
Own your own career   advice from a veteran consultantOwn your own career   advice from a veteran consultant
Own your own career advice from a veteran consultantDavid Giard
 
You and Your Tech Community
You and Your Tech CommunityYou and Your Tech Community
You and Your Tech CommunityDavid Giard
 
Microsoft Azure IoT overview
Microsoft Azure IoT overviewMicrosoft Azure IoT overview
Microsoft Azure IoT overviewDavid Giard
 
Big Data on azure
Big Data on azureBig Data on azure
Big Data on azureDavid Giard
 
Microsoft azure without microsoft
Microsoft azure without microsoftMicrosoft azure without microsoft
Microsoft azure without microsoftDavid Giard
 
Azure mobile apps
Azure mobile appsAzure mobile apps
Azure mobile appsDavid Giard
 
Building a TV show with Angular, Bootstrap, and Web Services
Building a TV show with Angular, Bootstrap, and Web ServicesBuilding a TV show with Angular, Bootstrap, and Web Services
Building a TV show with Angular, Bootstrap, and Web ServicesDavid Giard
 
Effective Data Visualization
Effective Data VisualizationEffective Data Visualization
Effective Data VisualizationDavid Giard
 
Angular2 and TypeScript
Angular2 and TypeScriptAngular2 and TypeScript
Angular2 and TypeScriptDavid Giard
 

More from David Giard (20)

Data Visualization - CodeMash 2022
Data Visualization - CodeMash 2022Data Visualization - CodeMash 2022
Data Visualization - CodeMash 2022
 
Azure data factory
Azure data factoryAzure data factory
Azure data factory
 
Azure functions
Azure functionsAzure functions
Azure functions
 
University of Texas lecture: Data Science Tools in Microsoft Azure
University of Texas lecture: Data Science Tools in Microsoft AzureUniversity of Texas lecture: Data Science Tools in Microsoft Azure
University of Texas lecture: Data Science Tools in Microsoft Azure
 
University of Texas, Data Science, March 29, 2018
University of Texas, Data Science, March 29, 2018University of Texas, Data Science, March 29, 2018
University of Texas, Data Science, March 29, 2018
 
Intro to cloud and azure
Intro to cloud and azureIntro to cloud and azure
Intro to cloud and azure
 
Azure and deep learning
Azure and deep learningAzure and deep learning
Azure and deep learning
 
Azure and Deep Learning
Azure and Deep LearningAzure and Deep Learning
Azure and Deep Learning
 
Custom vision
Custom visionCustom vision
Custom vision
 
Cloud and azure and rock and roll
Cloud and azure and rock and rollCloud and azure and rock and roll
Cloud and azure and rock and roll
 
Own your own career advice from a veteran consultant
Own your own career   advice from a veteran consultantOwn your own career   advice from a veteran consultant
Own your own career advice from a veteran consultant
 
You and Your Tech Community
You and Your Tech CommunityYou and Your Tech Community
You and Your Tech Community
 
Microsoft Azure IoT overview
Microsoft Azure IoT overviewMicrosoft Azure IoT overview
Microsoft Azure IoT overview
 
Big Data on azure
Big Data on azureBig Data on azure
Big Data on azure
 
Microsoft azure without microsoft
Microsoft azure without microsoftMicrosoft azure without microsoft
Microsoft azure without microsoft
 
Azure mobile apps
Azure mobile appsAzure mobile apps
Azure mobile apps
 
Building a TV show with Angular, Bootstrap, and Web Services
Building a TV show with Angular, Bootstrap, and Web ServicesBuilding a TV show with Angular, Bootstrap, and Web Services
Building a TV show with Angular, Bootstrap, and Web Services
 
Effective Data Visualization
Effective Data VisualizationEffective Data Visualization
Effective Data Visualization
 
Angular2 and TypeScript
Angular2 and TypeScriptAngular2 and TypeScript
Angular2 and TypeScript
 
Containers
ContainersContainers
Containers
 

Recently uploaded

Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfSearch Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfRankYa
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Enterprise Knowledge
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity PlanDatabarracks
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clashcharlottematthew16
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo DayH2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo DaySri Ambati
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Scott Keck-Warren
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfPrecisely
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .Alan Dix
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsRizwan Syed
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 

Recently uploaded (20)

Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfSearch Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdf
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity Plan
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clash
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo DayH2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL Certs
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 

Data visualization

Editor's Notes

  1. Hand-drawn graph from the 1880’s, showing Paris train schedule.Attributed to the French engineer Ibry.Source: E.J. Marey, La Methode de Graphique (Paris, 1885)
  2. William Playfair (1759-1823)3 series over time:-Wheat prices-Labor wages-Monarch
  3. From 1960 census:# of families per county with very low income (<$3,000)# of families per county with very high income (>$10,000)
  4. Charles Joseph Minard, French Engineer, 1781-1870“It may well be the best statistical graphic ever.” – TufteTan line = Napoleon’s march to Moscow in the winter of 1812. (422,000 men – 100,000 men)Black = Napoleon’s retreat to Poland. (422,000 men – 100,000 men)Width of lines represents size of army. (100,000 men - 10,000 men)Bottom line is linked to lower graph, showing dates and temperatures (very cold winter)Auxiliary troop movements are shown.Crossing Berzina River was a disaster.Variables: -Size of army -Location -Direction of movement -Temperature -Dates
  5. From NY Times, 1978Fuel economy standards increased by 53%Graphic shows fuel economy increased by 783%Lie factor = 14.8
  6. From NY Times, 1978Fuel economy standards increased by 53%Graphic shows fuel economy increased by 783%Lie factor = 14.8
  7. From TheLos Angeles Times, 1979Lie factor = 2.8(also horizontal spacing of X-axis is wrong)
  8. Time, 19791-dimensional data is shown as 3-dimensional objectsIncrease of 454% is shown as volume increase of 27,000%Lie factor=48.8, a record!
  9. Source: Washington Post, 1979Graphic suffers from bias of 2-dimensional figures representing 1-dimensional data points.But also represents Nominal dollars – not Real (or inflation-adjusted) dollars
  10. Source: Sunday Times (London), 1979
  11. New York Times, 1978
  12. Data-ink = ink that directly shows the data and will result in loss of data if erasedAll else = decorations, metadata and redundant data.Proportion of a graphic’s ink devoted to the non-redundant display of data-information.1.0 – proportion of graphic that can be erased without loss of data-information
  13. Duck-shaped building in Flanders, NY3 types of chart junk:1) Unintentional optical art2) Grid3) Self-promoting graphical duck
  14. Moire’ EffectGraphic appears to vibrate or shimmer