A presentation to help law firms understand how to interpret their Google Analytics data and flagging up what data it's important to track.

1. Website Visitor Analytics

2. The importance of metrics
• Massive impact of the EU Cookie Directive
• The ICO were only able to track 10% of their
website visitors after changing their site
Cookie Permission Visitors
Opted Out 18
Opted In 53
Ignored 10,187

3. Keeping Things in Perspective
• Top Priorities (but rarely measured)
– Volume of communication contacts with existing clients
(cross selling)
– Growth in prospects (mailing list)
– No. of new enquiries and their source (phone, letter, web)
• Prospects
– No.of prospects coming to the site from a search engine
– How many then contact the firm?
– How many join the mailing list?
• Marketing performance
– No.of people who respond to a specific communication

4. Lead Forensics - Visitor tracking

5. Lead Forensics - Detailed view

6. Create an account

7. Get the tracking code

8. Add it to your website

9. Key Metrics
• Visits
• Page Views
• Pages/Visit
• Bounce Rate
• Av. Time on Site
• % New Visits

10. Real time tracking

11. In-page Analytics

12. Content - Top Content

13. Traffic Sources - Keywords

14. Traffic Sources – Referring Sites

15. Mobile device access volume

16. Goals

17. Set up automatic reports

18. http://www.conscious.co.uk/presentations