Legalex 2014 - Building digital relationships- David Gilroy
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The document appears to be a series of messages from "Conscious Solutions" addressing an individual about their digital presence and marketing strategies. The messages provide tips on building relationships, adapting communications based on location, getting communications proofread, and avoiding common social media mistakes. They also reference a client who faced negative feedback and lost revenue due to a poorly executed social media post.
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Legalex 2014 - Building digital relationships- David Gilroy
- 1. David Gilroy Director of Stuff & Things Conscious Solutions http://www.conscious.co.uk/presentations
- 2. Seth Godin – Connection Economy • Who trusts you • Who wants to hear from you • Who will collaborate, support & engage with you? Conscious Solutions http://www.conscious.co.uk/presentations
- 3. You lazy b*&@ard. Don’t mass email me! Conscious Solutions http://www.conscious.co.uk/presentations
- 4. Do.not.reply@ ! What, don’t you want a conversation with me? Conscious Solutions http://www.conscious.co.uk/presentations
- 5. The worst email format I’ve EVER seen! Conscious Solutions http://www.conscious.co.uk/presentations
- 6. chat about your current digital presence Do you know what I do for a living? Conscious Solutions http://www.conscious.co.uk/presentations
- 7. Conscious Solutions http://www.conscious.co.uk/presentations No, it doesn’t
- 8. Conscious Solutions http://www.conscious.co.uk/presentations What was Mantas thinking? • 409 shares • 67 comments (all negative) • £350 of lost revenue (min) • terrible apology on their FB page
- 9. Do you LIKE and FOLLOW your clients? Conscious Solutions http://www.conscious.co.uk/presentations
- 10. Don’t let me go so easily Conscious Solutions http://www.conscious.co.uk/presentations
- 11. Oops! Conscious Solutions http://www.conscious.co.uk/presentations
- 12. Survey? What survey? Conscious Solutions http://www.conscious.co.uk/presentations
- 13. Why don’t you know how I travel? Conscious Solutions http://www.conscious.co.uk/presentations
- 14. Are you nudging people when you can? Conscious Solutions http://www.conscious.co.uk/presentations
- 15. Are you connected to everyone you should be? Conscious Solutions http://www.conscious.co.uk/presentations
- 16. Are you paying attention to Conscious Solutions http://www.conscious.co.uk/presentations everyone you can?
- 17. Do you use humour to build relationships? Be different, not better! Conscious Solutions http://www.conscious.co.uk/presentations
- 18. Can I really run? Conscious Solutions http://www.conscious.co.uk/presentations
- 19. See, it’s not that hard Conscious Solutions http://www.conscious.co.uk/presentations
- 20. You don’t know me!!! Conscious Solutions http://www.conscious.co.uk/presentations
- 21. But I expect you to know who I am! I really do Conscious Solutions http://www.conscious.co.uk/presentations
- 22. One day we’ll meet in person Conscious Solutions http://www.conscious.co.uk/presentations
- 23. Conscious Solutions http://www.conscious.co.uk/presentations Why don’t you know who I am?
- 24. Please don’t pretend to “care about me! Conscious Solutions http://www.conscious.co.uk/presentations
- 25. Don’t insult me please! Conscious Solutions http://www.conscious.co.uk/presentations
- 26. Adapt to my location if you can Conscious Solutions http://www.conscious.co.uk/presentations
- 27. I do NOT want to talk to you! Get out of my face Conscious Solutions http://www.conscious.co.uk/presentations
- 28. I am going to complain in different ways now! Conscious Solutions http://www.conscious.co.uk/presentations
- 29. Really? I did not want to know! NEVER break Rule No.1 of social media Conscious Solutions http://www.conscious.co.uk/presentations
- 30. Do you want to know what’s going Conscious Solutions http://www.conscious.co.uk/presentations on?
- 31. 1. Called & knew my name 2. Was told to email me 3. Did not use my name or email Conscious Solutions http://www.conscious.co.uk/presentations address
- 32. Very smart, almost perfectly done! Conscious Solutions http://www.conscious.co.uk/presentations
- 33. And then they go & blow it! Conscious Solutions http://www.conscious.co.uk/presentations
- 34. Oops! Conscious Solutions http://www.conscious.co.uk/presentations
- 35. You have to get things proof-read! Conscious Solutions http://www.conscious.co.uk/presentations
- 36. So, what are you going to go and do today? Conscious Solutions http://www.conscious.co.uk/presentations