5. THINK CUSTOMER
➤ Identify customers
➤ Create customer specific prototype
➤ Answer 4 questions –
1. What is the problem?
2. How are they solving the problem
today?
3. How is your solution superior to the
existing solutions?
4. Is your solution compelling enough to
prompt a behavior change?
➤ Review prototype with 50 potential early
adopters
➤ If less than 80% love your solution, go
improve your solution.
6. THINK NON-CUSTOMER
➤ How can non-customers
discover you? (Think SEO)
➤ How can non-customers
experience your product?
➤ How can your customers
touch your non-customers?
8. THINK PURPOSE
➤ Think Hard
Entrepreneurs go to work not
because it's easy but because
it's hard.
➤ Think Failure
99% startups fail.
➤ Think Death
All we can leave is what we
can pass on.